Custom Salon & Esthetician Websites Designed
to Grow Your Sales and Book Clients Faster
A Professional, Easy-to-Use Website That Makes Selling Simple? Uhhh, Yes Please.
We eat, sleep, and breathe eCommerce & web design.
What’s this mean for you? Your studio will have an online presence that connects with people. Your user experience will be flawless. And your online store will be a favorite bookmarked on their browsers.
Ever get sick of working long hours in the studio– because if you’re not in the studio– you’re not making money?
I hate to break it to ya, chicka, but…it’s because your business isn’t set up to make money outside the treatment room. And it’s not your fault. You’re not taught marketing, tech, or ecommerce in beauty school.
But that’s where we come in.
We know what pages and features you need. We know how to make it easy to navigate with super quick checkouts. And we know how to position your brand to be obsession-worthy.
So, while you’re busy transforming people’s skin, we help move you away from an unreliable Instagram algorithm into a custom ecommerce website. So you can make money without all the work.
And the best part about having a solid website? There’s no need to explain to Chad for the tenth time how your business works. Your website will do all the work for you, turning visitors into clients.
your online presence can make or break you
Website & eCommerce Development Services
Custom
5 Page Website
Tired of not seeing consistent bookings? We can fix that. This service is for DIY estheticians and non-estheticians. It includes a custom 5-page website that lets you work smarter, not harder. With easy navigation and rare design, you’ll fall in love before you’ve even launched it.
Custom Shopify
Website + eCommerce
Our signature service is built for Estheticians who want a powerful eCommerce experience, more client bookings, and deep brand loyalty. With a special focus on custom online store development, we create website experiences designed to help you sell more retail and significantly grow your revenue.
You need a website that matches the level of your expertise.
We’ll make sure that happens.
New to Shipping Products?
From printing and packaging to carriers and dropshipping, our product shipping guide gives you everything you need to know to start shipping your products with ease. We’re taking out the guesswork so making money becomes easier than ever.
shippingfreebie
The Process
Step One
Stalk Us, then Talk to Us
Fill out our onboarding application! Don’t worry, you won’t lose years of your life– it’s short and sweet. Once submitted, you’ll get a welcome packet in your email. This will give you ALL the information you need to know. If you think we’re a good fit, we’ll hop on a call and discuss your needs, vision, etc.
Step Two
Sign Your Autograph
You’ll receive a proposal based on what we discussed on our first call. Submit your proposal, sign your contract, and pay your deposit to lock in your spot!
Step Three
you're in, Let Us Nerd Out
Onboarding begins! WOO HOO!!! We’ll start building your strategy and collecting important information about your business, clients, and retail lines. Then, we get to work on your custom eCommerce while you focus on transforming people’s skin.
Based in Lexington, Kentucky, we specialize in creating esthetician websites that are quick, easy-to-use, and built to grow alongside your business. Your website should reflect everything your brand stands for — and be strong enough to handle every level of success you reach. With 10+ years of experience in design and eCommerce, we know how to create checkout experiences your customers can’t resist.
P.S. The name "Dope Magic" came from my solo travels in my early 20s, describing those rare, perfect, against-all-odds moments. Now, we help entrepreneurs create their own Dope Magic through custom eCommerce development. Ready to find yours?
Need professional photos but don’t know what to get?
Make Your Photos Unforgettable
Need to know how to pose, what props to use, and how to showcase your products? Our free Photo Shot List gives you the exact steps to take drool-worthy photos for your website so people are compelled to keep clicking.
Awards & Notable Stats
8%
Average Client Store Conversion Rate
2019
Web Design Agency Founded
70+
We've Helped Aesthetic Pros in 70+ US Cities
$720K+
2024 Collective Revenue Generated by Our Clients' Stores
Go Snoop Our eCommerce Portfolio
We’re not in the business of talking you into working with us. We let our work speak for itself. Plus, we know you love a good snooping sesh (don’t worry, we do too.)
READ RECENT REVIEWS
Love from the Dope Crew
“From the very first interaction to each subsequent project, [Joelle] has consistently exceeded expectations, bringing my dreams and imagination vividly to life. What makes Joelle truly indispensable is our retainer agreement. Having her expertise on-call has been an immense asset to our brand, ensuring that we continue to innovate and stay visually compelling. I am immensely grateful for Joelle's dedication and cannot recommend her highly enough. If you're looking to elevate your brand with a designer who can translate vision into stunning reality, Joelle is the perfect choice.”
Kat Chelko
Kat pro studio
“Joelle is simply the BEST! She built my [website for estheticians] from scratch for my new small business, and I am truly blown away with what she's produced! Even better, the timeline of my spa opening was moved up significantly, and she didn't even hesitate with getting my website built quicker than originally planned! Once the site was produced, she made a video tutorial, which helped immensely in navigating my new site! I can't say enough things about Dope Magic Co, and would 100% use her all over again!”
Jillian Schaeffer
Aesthete skin studio
“Joelle is fantastic at what she does and she helped me quickly and beautifully generate a website for my new private mental health practice. She's a gem and was wonderfully easy to work with! Can't recommend highly enough.”
Shanna Reeves
TEXAS PSYCHOLOGY AND ASSESSMENT CENTER
Joelle is a solo business owner’s dream come true! Attentive, prompt, detail-oriented and tech savvy— I can’t say enough good things. She truly wants every business owner she helps to SUCCEED and it shows. She took such a big weight off my shoulders in updating my website. Couldn’t recommend more highly, plus she’s a ray of sunshine & so personable to work with!
Maddie Tamashiro
Hapa advanced aesthetics
Ready to Sell More Retail and Fall in Love with Your Website?
Our eCommerce Services are the secret to unlocking more income. With our expertise, we will handle the setup, so you can focus on your zone of genius.
