Shopify Website Designer for Salons + Estheticians
A Professional, Easy-to-Use Website That Makes Selling Simple? Uhhh, Yes Please.
We eat, sleep, and breathe eCommerce & web design.
What’s this mean for you? Your studio will have an online presence that connects with people. Your user experience will be flawless. And your online store will be a favorite bookmarked on their browsers.
Ever get sick of working long hours in the studio– because if you’re not in the studio– you’re not making money?
I hate to break it to ya, chicka, but…it’s because your business isn’t set up to make money outside the treatment room. And it’s not your fault. You’re not taught marketing, tech, or ecommerce in beauty school.
But that’s where we come in.
We know what pages and features you need. We know how to make it easy to navigate with super quick checkouts. And we know how to position your brand to be obsession-worthy.
So, while you’re busy transforming people’s skin, we help move you away from an unreliable Instagram algorithm into a custom ecommerce website. So you can make money without all the work.
And the best part about having a solid website? There’s no need to explain to Chad for the tenth time how your business works. Your website will do all the work for you, turning visitors into clients.
Real Results, Real Estheticians
See how our websites help estheticians streamline operations, boost sales, and build beautiful brands online. From e-commerce success to SEO wins, these case studies show what’s possible when your site is built to convert.
your online presence can make or break you
Website & eCommerce Development Services
Custom
5 Page Website
Tired of not seeing consistent bookings? We can fix that. This service is for DIY estheticians and non-estheticians. It includes a custom 5-page website that lets you work smarter, not harder. With easy navigation and rare design, you’ll fall in love before you’ve even launched it.
Custom Shopify
Website + eCommerce
Our signature service is built for Estheticians who want a powerful eCommerce experience, more client bookings, and deep brand loyalty. With a special focus on custom online store development, we create website experiences designed to help you sell more retail and grow your revenue.
You need a website that matches the level of your expertise.
We’ll make sure that happens.
New to Shipping Products?
From printing and packaging to carriers and dropshipping, our product shipping guide gives you everything you need to know to start shipping your products with ease. We’re taking out the guesswork so making money becomes easier than ever.
shippingfreebie
The Process
Step One
Stalk Us, then Talk to Us
Fill out our onboarding application! Don’t worry, you won’t lose years of your life, it’s short and sweet. Once submitted, you’ll get a welcome packet in your email. This will give you ALL the information you need to know. If you think we’re a good fit, we’ll hop on a call and discuss your needs, vision, etc.
Step Two
Sign Your Autograph
You’ll receive a proposal based on what we discussed on our first call. Submit your proposal, sign your contract, and pay your deposit to lock in your spot!
Step Three
you're in, Let Us Nerd Out
Onboarding begins! WOO HOO!!! We’ll start building your strategy and collecting important information about your business, clients, and retail lines. Then, we get to work on your custom eCommerce while you focus on transforming people’s skin.
Based in Lexington, Kentucky, we specialize in creating esthetician websites that are built to grow alongside your business. Your website should reflect everything your brand stands for — and be strong enough to handle every level of success you reach. With 10+ years of experience in design and eCommerce, we know how to create checkout experiences your customers can’t resist.
P.S. The name "Dope Magic" came from my solo travels in my early 20s, describing those rare, perfect, against-all-odds moments. Now, we help entrepreneurs create their own Dope Magic through custom eCommerce development. Ready to find yours?
Need professional photos but don’t know what to get?
Make Your Photos Unforgettable
Need to know how to pose, what props to use, and how to showcase your products? Our free Photo Shot List gives you the exact steps to take drool-worthy photos for your website so people are compelled to keep clicking.
Awards & Notable Stats
8%
Average Client Store Conversion Rate
2019
Web Design Agency Founded
80+
We've Helped Aesthetic Pros in 80+ US Cities
$1.92M+
2025 Collective Revenue Generated by Our Clients' Stores
Go Snoop Our eCommerce Portfolio
We’re not in the business of talking you into working with us. We let our work speak for itself. Plus, we know you love a good snooping sesh (don’t worry, we do too.)
READ RECENT REVIEWS
Love from the Dope Crew
I just launched my website from Dope Magic in December and it was hands down the best decision I made. Joelle was a joy to work with. She listens, she makes your vision a reality, and does it all in a timely manner. I will recommend her over and over again.
I just wanted to share how much of an impact the website has had on my business. I’ve been getting new clients from Google, which was RARE before the new website but now it feels like so many more people are finding me there 🥰 It’s also boosted my retail sales overall. I assumed that if I got more online orders, I’d sell less in person. But my in-person sales are the same, and everything the website brings in is on top of that.
I’ve had a few websites over the course of my career in esthetics (14 years) - and this by far is my favorite. Not only is the design stunning and reflects my brand in every capacity, but working with a company who specialize working with estheticians, made the process seamless and I knew I was in the best hands to execute my vision.
Working with Joelle and the Dope Magic Co team was such an incredible experience.
From our very first conversation, they just got it.
They took the time to really understand our brand, our goals, and the vibe we were going for and they brought that vision to life in a way that exceeded all expectations.
Our website not only looks beautiful, but it functions exactly how we hoped and we’ve already seen the impact it’s had on our business.
We get compliments on it constantly!
Ready to Sell More Retail and Fall in Love with Your Website?
Our eCommerce Services are the secret to unlocking more income. With our expertise, we will handle the setup, so you can focus on your zone of genius.
