Dope Magic Co Blog

Don't Launch Your eCommerce Site Without Checking These 10 Things

Wed, 29 Apr 2026 18:03:35 GMT

The Pre-Launch Checklist Every eCommerce Website Needs

So your new website is almost ready.. exciting! But before you go live, there are a few things you'll want to have locked in to make sure your launch actually converts. Whether you're launching your first online store or adding eCommerce to an existing site, this checklist will help you feel confident and prepared on launch day. Let's dive in!

Share Your Client Only Password (More Than Once)

If you have a password protected collection for your clients, don't just send the password once and call it a day. Share it in your launch emails, in person, and on your stories. Your clients will most likely need to hear it multiple times to remember so make it something easy and related to your brand. For example, if your business is Glow Esthetics, maybe the pw is just "glow". Don't overcomplicate it!

Update Your Link in Bio

Your Instagram bio is prime real estate. Before you launch, make sure it's linking to your new site, your store, your booking software, and any other key pages. Tools like Linktree or a custom link page on your website make it easy for people to find what they're looking for!

Start Promoting 2–4 Weeks Before Launch (At Minimum!)

Don't wait until launch day to start talking about it. Begin teasing your new site 2–4 weeks out. Share what's coming, why you're excited, what's new, and what your clients can expect. If you feel like you're talking about it too much, talk about it more ;)

Learn what we've seen is the #1 differentiator between a successful launch and a flop.

Send Launch Emails at the Right Times

Plan to email your audience at least three times: 7 days before launch, 3 days before, and on launch day itself. These emails should include your client only store password (if applicable), any launch specials you're running, and a clear call to action.

Looking for help with your email marketing? Check out our friend Della at Sundial Studio .

Set Up a Welcome Email to Grow Your List

Before you launch, make sure you have a welcome email set up for anyone who subscribes through your new site. It can be one email or a series. This is one of the easiest ways to start building your email list from day one and keep new visitors engaged after they leave your site. Offer a discount like 10 or 15% off in exchange for their email as a thank you!

Your email list, like your website, is one of the only things you have complete control over, unlike social media platforms. It's worth starting your list, even if you don't send out emails until a later date.

Check All of Your Discounts

If you're running a launch promo, double check everything before you go live. Confirm the discount duration, whether it's a code or automatic, if it can combine with other promotions, and that it's applying correctly at checkout. Nothing kills launch excitement like a promo code that doesn't work ��

Connect Meta to Link Products on Instagram

If your store is set up on Shopify, the Facebook & Instagram integration is HUUUUGE. Linking your Facebook catalog to your Instagram account lets you tag products directly in your posts and stories. This is a huge driver of passive sales and something that should be taken advantage of! Once your store is live, every time you talk about a product, it should be shoppable.

Requirements are you must have a business Facebook page so be sure to have one set up before starting the set up.

Stock Up on Inventory Before You Launch

There's nothing worse than getting a wave of orders and running out of product in the first 48 hours. (Even though we've had multiple clients sell out their launches ��) Before launch day, make sure you're stocked up and ready to fulfill. If your product supplier offers dropshipping (Face Reality and Skin Script both do as of 2026), that's worth exploring as a backup option too.

Tip: If you're nervous about inventory, simply mark all your products as "Pre-Order" and let your clients know all orders will be shipped in a timely manner. They'll be able to add products to their cart with the understanding they might not get their order immediately. This way you can see how much inventory you'll actually need to get!

Get Your Shipping Setup Ready

Get your shipping station should be ready to go before your first order comes in! You'll need a scale, a label printer, shipping labels, bubble mailers in at least two sizes, bags for pick up orders, and boxes for larger orders.

Add the Finishing Touches to Your Packaging

The unboxing experience matters! Think about how impressed you are when you receive a package that is thoughtfully put together vs just a blank envelope with nothing else. Small additions like a thank you card, a discount code for their next order, a branded sticker, or tissue paper can make your packages feel intentional and on brand. We love using Packlane for custom packaging, Stickermule for stickers and branded tape, and if you really want to go above and beyond, work with a packaging brand designer like Mad Kind Design to elevate your whole client experience.

You're Ready, Now Go Launch!

Going live with a new website is a big deal, and the more prepared you are, the more you'll enjoy it. Work through this list, get your team (or just yourself) ready, and then go celebrate, you've earned it!! ��

Shopify Winter 2026: 6 Updates Estheticians Need to Know

Wed, 22 Apr 2026 15:46:11 GMT

Shopify Winter 2026: 6 Updates Estheticians + Med Spas Need to Know

Shopify just dropped its Winter 2026 Renaissance Edition and if you're an esthetician or med spa owner, get excited because these updates are going to make selling even easier. From better product listings to AI powered shopping, here are the 6 updates that matter most for your business and exactly what to do with them.

2,048 Product Variants — Finally!

You know the struggle. You carry a serum in 6 formulas, 4 sizes, and 3 scent options and Shopify's old 100 variant limit made your product reports a mess.

That's over. Shopify now supports up to 2,048 variants per product. For estheticians and med spas, this is enormous. You can categorize facial kits by skin type, treatment intensity, and size, all in one. Offer your skincare with every combination of formula, size, and bundle. No more splitting one product into five just to fit the limit!

Sidekick's Target Feature

Shopify's AI assistant, Sidekick , got a powerful upgrade: the Target feature.

Head into Sidekick, click on Target, and then click on any data set to learn more about it. For example, on your home page dashboard, click on Sessions, and ask Sidekick "where are my website views coming from?" It will give you a full breakdown of where your views are coming from like Instagram, Google, direct traffic, email links, etc.

Think of it as your personal website diagnostician. Sidekick doesn't just show you numbers, it interprets your data and tells you what to do about it. Wondering why your booking page has lots of views but low conversions? Ask Sidekick. It'll connect the dots and give you specific, actionable suggestions to improve your sales.

Shopify Product Network — Earn Commission on Products You Don't Carry

The new Shopify Product Network lets you list and sell complementary products that you don't actually need to stock and earn a commission when they sell through your store.

Imagine earning revenue from a skincare brand you love and recommend anyway, without buying inventory or handling shipping.

And the best part? Exclusions. You can block specific brands or competitors from appearing in your network, so your store always reflects your values and aesthetic not someone else's.

Agentic Commerce — Get Your Products Shoppable Inside AI

This is the future arriving right now. Shopify is rolling out agentic commerce, a way for your products to appear and be purchased directly inside AI assistants like ChatGPT, Perplexity, and others. Clients can discover and buy from you without ever leaving their AI chat.

To show up, your store needs to meet a few key requirements.

Requirements to qualify for agentic commerce:

Accurate, detailed product descriptions — AI reads them to match buyer intent
Clean product data — correct pricing, variants, and availability
Shopify Payments or a compatible checkout enabled
Up to date inventory syncing so AI isn't mentioning out of stock items

What this means for your salon: When a future client asks their AI assistant "where can I buy a professional grade vitamin C serum?", your store could be the answer. Getting your product data clean and detailed now puts you ahead of every competitor who hasn't caught up yet!

SMS Marketing is Now Built Right Into Shopify

No more juggling third party texting apps. Shopify Messaging now supports full SMS marketing campaigns ! You can create, schedule, send, and track them all from one place inside Shopify.

For estheticians and med spas, this is a big deal. Your clients are busy, they're not always checking their email. But a text? Texts get read. SMS has some of the highest open rates of any marketing channel. Now you can reach your clients directly with product launches, seasonal promotions, and last minute booking availability, all tracked so you know what's converting.

**Shopify will charge you for each text sent. United States rates are currently $0.012 and you will be billed during your billing period.

Shop Pay's New Checkout Experience

Here's a small change with a big impact: Shop Pay now shows the last 4 digits of your saved card at checkout. It sounds simple but it's a psychological win. Shoppers feel a familiar sense of recognition ("oh, that's my card"), which reduces checkout hesitation and cart abandonment.

Shop Pay is already the highest converting checkout experience on the internet and this update makes it even more frictionless. For med spas selling packages, gift cards, or retail products, that extra bit of trust at the moment of purchase matters enormously.

Bonus: Find Your Personalized Shopify To Do List

Head to Shopify's Winter 2026 Editions page , go to the Sidekick section , find the section with the Tedious tasks, simplified heading, and click editions. While logged into your store, Shopify will use your analytics to generate a personalized list of 5–7 updates it recommends specifically for your business. It's like having a Shopify expert look at your store and tell you exactly what to prioritize.

Don't skip this! It takes two minutes and could surface things you didn't even know to look for.

Ready to Make Your Shopify Store Work Harder for You?

These updates are powerful but only if your store is set up to take full advantage of them. That's exactly where we come in.

At Dope Magic Co, we build and maintain Shopify stores for estheticians and med spas so you can focus on your clients while we make sure your website is working as hard as you are.

Work with Dope Magic Co →

Frequently Asked Questions

What is Shopify's Winter 2026 Renaissance Edition?

Shopify's Winter 2026 Renaissance Edition is the platform's latest major product release, featuring 150+ updates focused on AI-powered commerce, smarter store management, and new ways to sell. Key highlights include agentic commerce (selling inside AI assistants), expanded product variants up to 2,048 per product, built-in SMS marketing via Shopify Messaging, and an upgraded AI business assistant called Sidekick.

Is Shopify a good platform for estheticians and med spas?

Yes! Shopify is one of the best eCommerce platforms for estheticians and med spas because it supports both product sales and service based businesses. It integrates with booking tools, and offers the highest-converting checkout on the internet through Shop Pay. The Winter 2026 updates make it even more powerful for beauty and wellness businesses, with features like SMS marketing, commission based product networks, and AI-powered sales diagnostics.

How do I get my skincare products to show up in AI search results?

With Shopify's new agentic commerce feature, your products can appear and be purchased directly inside AI assistants like ChatGPT and Perplexity. To qualify, you need detailed and accurate product descriptions, clean inventory data with correct pricing and variants, up-to-date inventory syncing, and Shopify Payments or a compatible checkout enabled. Working with a Shopify expert to optimize your store's product data is the fastest way to get AI-ready.

Five Figures. First Day. Zero Experience Selling Online

Wed, 15 Apr 2026 23:49:56 GMT

A Five Figure Launch Day & 12% Conversion Rate for a Solo Esthetician's First Ever Shopify Store

Lauren Boles is the founder and sole esthetician behind Illumia Aesthetics , a luxury skincare studio in Southlake, TX. Since 2021, she's built a loyal clientele around her signature philosophy of sacred, intentional skincare offering advanced treatments like DMK Enzyme Therapy, Face Reality Acne Bootcamp, and Liquid Microneedling, along a carefully curated lineup of professional skincare.

Lauren is the kind of esthetician who cares deeply about her clients, not just their skin. She takes her time. She creates an experience. And after nearly four years in business, she was ready for a website that finally matched the quality of the work she was doing every day.

The Problem

Lauren had been running her business almost entirely through Vagaro for booking and DMs for product orders.

Her goals were clear: streamline systems, reduce the amount of manual work she was doing, get her 80+ professional skincare products into one shoppable home, and grow her virtual client program beyond just word of mouth referrals.

We originally pulled a yellow from her brand kit and it wasn't landing. We made the call to shift to gold, and it completely transformed the feel of the site. Suddenly everything clicked: luxurious, warm, intentional. Exactly Lauren.

The Build

Kick off: January 8th

Launch: April 1st

In just under three months, we took Lauren from a one page site to a fully custom Shopify store that could actually run her business.

Here's what we built:

Pages: Home, About, Services, Shop, Ingredient Checker, Virtual Consultation Program, and Contact

Products: We uploaded 80+ products including photos, descriptions, vendors, how to use instructions, ingredients, and variants for brands including DMK, Face Reality, Colorescience, Plated, SIV, Hydrinity, Environ, Glymed, and more.

Features we set her up with:

Password-protected collections for DMK and Face Reality actives
Ingredient checker tool so clients can vet products before buying
Subscription auto-delivery on supplements
Welcome email automation
A dedicated virtual consultation program page to help her grow that side of the business
Custom product pages built out by brand
Pop-up for 10% off a first order
Free shipping threshold at $200

The Results

Lauren launched on April 1st and the response was immediate.

�� Five figure revenue on launch day
�� 35+ orders in her first 24 hours
�� 12% conversion rate (industry average for e-commerce is 1–3%)

And in her own words?

"OBSESSED YOU'RE THE BEST."

"It's actually so perfect."

"You've been so wonderful throughout the whole process."

The Takeaway

Lauren didn't just need a website. She needed a system that could hold the full weight of her business: in person clients, virtual clients, product sales, brand integrity, and client education, all in one place. So that's exactly what we built.

When the design, the functionality, and the brand story all come together? That's dope magic baby.

Apply to work with us

Earnings Disclaimer: Dope Magic Co may report earnings and income statements from time to time. These statements are an estimate of what you could possibly earn and should not be considered a guarantee that you will get the same results. There is no guarantee that past earnings can be duplicated in the future. Dope Magic Co cannot guarantee your future results or success. The use of the information, products, and services of Dope Magic Co is based on your own actions and you agree that Dope Magic Co, its advertisers, affiliates, or sponsors are not liable for the success or failure of your business. Read more on our disclaimers.

Our Favorite Shopify Apps in 2026

Wed, 08 Apr 2026 17:02:53 GMT

Our Favorite Shopify Apps in 2026

Running a Shopify store is way more fun when you've got the right apps in your corner. After building lots of Shopify websites over the years, we've rounded up our absolute favorite tools we use at Dope Magic Co, from freebies to a few splurges that are totally worth it. Let's get into it!

Fokkio — Automatic Gifts | Free/$5/mo

Who doesn't love a surprise gift? Fokkio lets you automatically add gifts to your customers' carts based on conditions like cart total or product added, which is such a fun way to add a little magic to every package. It's free for your first 10 orders a month and then the $5/mo covers up to 100 orders a month.

Locksmith — $12+/mo

Want to create password protected collections? Maybe a VIP shop, an early access drop, or a members only section? Locksmith makes it super easy. Choose different locks, add locks to pages or collections, give access to only certain individuals.. the possibilities are endless. Their monthly payment is based on your Shopify plan. Basic is $12/mo and Grow is $29/mo.

Smile.io — Free

Loyalty programs don't have to be complicated. Smile.io lets you reward your customers with points, referrals, and VIP perks and the free plan is genuinely solid. Just like you love going to Sephora for the points, your customers will come back to your store for their skincare vs shopping on other sites! You can upgrade to their next tier to show points directly on products but the free covers everything you need to get started.

Instafeed — Free

Keep your store looking up to date by pulling your Instagram feed right onto your website. It's a great way to show off your aesthetic and keep things feeling current without any extra effort. We love adding these feeds to the footer of a website!

Seal Subscriptions — Free

Want to offer subscription products? Seal Subscriptions is our go to. This app makes setting up subscriptions totally painless and it won't cost you a dime to get started. You can select which products are available for subscriptions, if you want to offer a $ or % off if they choose to subscribe, their delivery frequency, and more. Customers are able to edit, pause, and cancel their subscription on their own too. One less thing for you to manage!

Monk — $50/mo

Okay, this one is a splurge, but MONK IS MAGIC. This app does so much: offer tiered gifts based on cart value or number of products (think premium samples), add free gifts directly in the cart, create post-purchase offers, and a ton more. If you're serious about increasing your average order value and wowing your customers at checkout, Monk is 100% worth every penny.

Judge.me Reviews — Free

Social proof is everything. Judge.me makes it easy to collect and display product reviews on your store, and the free plan covers pretty much everything you need. More reviews = more trust = more sales. And, it's another SEO booster!

Flow + Messaging for Welcome Email Flows — Free

First impressions matter! Shopify's built in Flow and Messaging tools let you set up welcome email flows for new subscribers and customers, totally free. It's a great way to introduce new people to your brand's world. It's not just limited to welcome flows either. Set up flows based on countless triggers like if they've purchased in the last 6 months, bought a certain product, etc.

Want to send email blasts to your customers? Use Shopify's built in Messaging app and you can stop paying for a monthly newsletter platform.

Digital Downloads — Free

Selling digital products? Shopify's Digital Downloads app makes it easy to deliver files straight to your customers after purchase. Whether it's printables, PDFs, or freebies, this free app has you covered.

The Bottom Line

You don't have to spend a fortune to build an amazing Shopify store. Most of our favorite apps are completely free, and the paid ones (Fokkio, Locksmith, and Monk) bring so much value that they pay for themselves pretty quickly. Try a few out and see what kind of magic you can make!

The #1 Thing That Separates a Successful Website Launch From a Total Flop

Wed, 01 Apr 2026 20:47:52 GMT

Your New Website Won't Grow Your Business..

But This Will.

Today, we want to talk something we've noticed over the years with our clients.

You just invested in a beautiful new website. Custom design, strategic copy, optimized for search, built to convert. Your designer delivered everything she promised.

And then… crickets.

A few weeks pass. You check your analytics. A handful of visitors, zero new orders. You start to wonder if the website "worked."

Here's the truth that most web designers won't tell you: the website cannot be your entire marketing plan. You have to show up too.

The #1 Differentiator Between a Successful Launch and a Flop

After building websites for estheticians and medspa owners across the country, I've noticed one major thing that separates the clients who see a flood of new orders after launch from the ones who don't.

It's how much the client shows up to promote it.

It's not the design. It's not the SEO. It's not the copy. (Even if you're working with the greatest SEO agency in the world, the results you can get when you're actively promoting your website are always going to be greater than if you keep it a secret)

The estheticians who get results after a new website launch are the ones who treat launch day like an event, not a finish line. They show up on Instagram Stories. They email their list. They tell every single client on their table. They link to their new shop constantly. They talk about it for weeks before launch even arrives. They're loud and proud about it, and their audience responds.

The ones who go quiet? Their beautiful new site sits there like a storefront on a street no one walks down.

Your Website Is One Tool in Your Toolbelt

Think of your website the way you think about a new facial protocol. You could have the best products, the best technique, the most luxurious treatment room but if your clients don't know you're offering it, it doesn't book out.

You still have to tell people, over and over and over again. Because we all inundated with so much information, it takes awhile for things to stick out in someone's mind.

Your website's job is to convert the people who land on it. Your job is to help people have awareness!

How To Set Yourself Up For A Successful Launch

You don't need a massive following or a million ads to get traction. You just need to show up consistently in the weeks around your launch. Here's what that looks like in practice:

Before launch

Start teasing and talking about your website launching 10-14 days before launch
Talk about how much easier shopping is going to be for your clients
Announce any shopping updates like subscriptions or a client only store
Explain why you decided it was a good time to update your website or add eComm
Let them know what you are most excited about for the new site (rewards program, shipping or local pick up options, the ingredient checker, etc)
Plan to email your audience with the client-only store password, any launch specials, and what to expect from the new website. We recommend emailing 7 days before launch, 3 days before, and on launch day.
Link your booking software, website, Google reviews, gift cards, and online store in your Instagram bio
Be diligent about filming your AM/PM routine and linking products. Once your store is live, every time you are talking about a product it should be linked to encourage sales!
Consider creating a launch discount to entice more traffic and also give back to your clients for all the support they've shown you over the years

If you feel like you’re talking about your store or website too much, talk about it some more ;)

On launch day

Email your audience once more to announce the launch is live, reshare the clients only password (if you have one), and share your favorite products
Post on every platform
Highlight what products people are purchasing or what products you recommend getting during your launch sale
Show your excitement when you get your first order!
Share how you're celebrating the launch, film a day in the life on launch day. Bring people into your world, make them feel like they're part of the celebration, because they are!

After launcH

Film stories or make reels packing your first orders
Especially if you're running a multi-day sale, keep on promoting it via stories, reels, carousels, email, or any other social channels.
I'll repeat this one: Be diligent about filming your AM/PM routine and linking products. Once your store is live, every time you are talking about a product it should be linked to encourage sales!
Keep talking about it! Don't let the momentum die after day one.

After launch, now that your designer has hopefully built you a strong SEO foundation, this a great time to work with an SEO agency. They can help you bring in more traffic from other sources like Google. You won't pop up #1 on Google the day you launch but you can definitely get there sooner than you think if you work with people who specialize in SEO (like our good friend Samantha at SJ Digital Solutions )

And remember this: how exciting is it to have a website that finally feels like you? Professional, polished, and worth sending people to. Doesn't that make you want to shout it from the rooftops?! You invested in yourself and that is worth celebrating!!

Your Website Can't Do It Alone, But Together? Magic.

When a thoughtful, well built website meets an owner who actively promotes it, that's where the real results happen. That's when dope magic happens. ��

So if you're thinking about investing in a new website or if you just launched one and you're waiting for it to "kick in", this is your reminder: show up for it, and it will show up for you.

Ready to build something worth shouting about? Apply to work with us

From One Page Storefront to a Five Figure Launch

Thu, 26 Mar 2026 19:27:41 GMT

From One Page Storefront to a Five Figure Launch: Inside the Skin Gal Studio Shopify Redesign

Anna had full books. She had loyal clients. She had products her people loved and a Shopify store she'd thrown together herself when she didn't have time to do it right.

Sound familiar?

A lot of our clients come to us in this exact position. The services side of the business is thriving, but the online retail side is an afterthought. A clunky storefront sitting in the background, technically functional, quietly leaving money on the table.

That's what we came in to fix.

Meet Anna: Solo Esti, Full Books, Big Vision

Anna is the face behind Skin Gal Studio , a one woman skincare studio in Overland Park, Kansas (just outside Kansas City). She's been a licensed esthetician for 6+ years and she has built something really special: a reputation for results driven, approachable skincare that doesn't take itself too seriously. She's been voted Best Facial Spa in Overland Park three years running (2023, 2024, and 2025) and is a 2025 Face Reality Acne Expert of the Year finalist.

When Anna reached out to Dope Magic Co, here's what she said:

"I have been a esthetician for four years, and solo now for 1.5 years! I have full books and am looking to make the most out of my Shopify shopping experience. I created it myself super quickly, so it's a bit clunky, but all of my products are listed! Is that something that you can help me with?"

Yes, Anna. That is absolutely something we can help with!

What We Built

We did a full Shopify website build. Not a template refresh, a complete build. Here's what that looked like:

Pages built from scratch:

Home page
About page
Services page
Custom shop
Ingredient Checker (a custom tool for acne safe product education, very on brand for an acne specialist)
Virtual Consultation page
Contact page

E-commerce setup:

Custom ingredient, ingredient highlight, how to use, and benefits tabs on each product
Subscription setup for her supplement products (recurring revenue, hello)
A rewards program where clients earn points on purchases, keeping them coming back and buying more!

SEO:

Full SEO report
Optimized meta titles, meta descriptions, and page headings across the site
The goal wasn't just to make it pretty (though it is). The goal was to build a site that could actually sell! One where a client landing on the page for the first time understood immediately who Anna was, why she was the expert, and exactly what to buy.

The Results

Let's talk about what happened.

Before the Redesign (January – September 2024)

For nine months, Anna's DIY Shopify storefront was doing okay, not bad for something she built herself in a hurry. But "okay" wasn't the goal. She had a loyal client base, a strong product selection, and a reputation that had already won her Best Facial Spa in Overland Park two years running. Her store wasn't keeping up with the business she'd built.

First 30 Days After Launch (October 31 – November 30, 2024)

We launched on Halloween 2024 . The first 30 days told us everything we needed to know.

Compared to her pre-launch monthly average, the new site delivered:

+216% increase in monthly orders
+356% increase in monthly sessions
+44% increase in average order value

And the sales? A five-figure launch month, in 30 days, on a brand new site.

The sessions jump is worth pointing out. More people were finding her. But what really mattered was what happened when they arrived: they spent significantly more per order than they ever had on the old site. The new store wasn't just prettier, it was built to sell, and clients responded.

Full Year 2025

Then 2025 happened, and it wasn't a fluke. Check out her 6 months post launch results here .

The growth that showed up in the first 30 days compounded across the entire year. By every measure, orders, revenue, sessions, 2025 looked nothing like the nine months before the redesign. Anna went from a solo esti with a side storefront to a solo esti running a legitimate e-commerce operation alongside her fully booked service business.

That's the whole point.

2026 Year-to-Date

Three months into 2026, the site keeps getting stronger. Compared to her 2025 monthly average:

+30% increase in monthly orders
+18% increase in conversion rate

That last one matters most. A rising conversion rate means the site is getting more efficient over time, more of the people who land on it are buying. That's what a well built site does: it keeps working.

What Actually Moved the Needle

A pretty website doesn't automatically make sales. Here's what we think actually drove these results:

Anna. Anna has built a reputation over the years as being approachable, kind, and excellent at her job. Her clients trust her and when she recommends products, they listen! Anna also really promoted the website launch for weeks before the big day and it paid off. When you have a loyal client base, it changes everything.

A shop that was built to sell. The original DIY store had products listed. The new store has a custom shop built around the way Anna's clients actually shop, by brand, by price, by category. Easier to navigate means easier to buy.

The Ingredient Checker. This is a small thing with big impact. An acne specialist's clients are obsessed with ingredient safety. Building a tool for that positions Anna as the expert resource. Not just a place to buy products, but the place to learn what to buy and why.

Subscriptions. Getting clients on auto-ship for supplements turns one-time buyers into recurring revenue.

Rewards. Points on purchases give clients a reason to come back to the site instead of buying from Amazon or somewhere else. It builds loyalty and increases lifetime value.

SEO groundwork. The work we did gives the site a foundation to grow organically over time.

In Anna's Own Words

"I am beyond thrilled that I found Dope Magic and that they were able to bring my website to life!!! They kept every single deadline, made everything seemless for me as a busy business owner, and went above and beyond to make my website showcase my brand and personality. I can't recommend them enough if you are an Esthetician looking to grow your online retail sales, they are the best in the business!"

— Anna, Skin Gal Studio

The Take Away

Anna already had the talent, the reputation, and the client base. What she needed was a website that could work as hard as she does. If you're a solo esthetician with a clunky DIY store and a drawer full of products your clients would buy if they just knew where to look, this is what's possible.

Apply to work with us ✨

How We Built Midtown Beauty Co a Shopify Website That More Than Doubled Their Online Orders

Wed, 25 Mar 2026 17:00:28 GMT

How We Built Midtown Beauty Co a Shopify Website That More Than Doubled Their Online Orders

Midtown Beauty Co is a medspa located in Ventura, CA and they came to us ready for a change. They needed more than a pretty website, they needed a revenue engine. Here’s what we built, and what happened next.

Location: Ventura, CA

Launch Date: November 25, 2025

Platform: Shopify

Services: Design, development, copy, strategy

Midtown Beauty Co already had a strong reputation in Ventura, known especially for lash lifts, a team of acne experts, and a thriving membership program. But their website wasn’t pulling its weight.

When they came to us, here’s what they didn't like about their current site:

The site felt too text heavy with too few photos and videos
No online way for clients to sign up for memberships
Services pages needed a full revamp
Wanted more bookings for acne treatments and microchanneling specifically
Needed a cleaner way to present both their HydraFacial and HydraDiamond services

The Approach

We designed and developed a full Shopify website with custom copy for every page built to convert visitors into both service clients and product customers. They came to us for a full rebuild, and we delivered!

Pages Designed & Developed

Home, About, Services, Sub Service Pages: (Facials, Acne Program, Spray Tanning, Waxing, Brows & Lashes), Membership, Ingredient Checker, Blog, Rewards, Contact

Key Features

For Clients:

Skincare Treatment Quiz: Recommends the right facial or treatment based on their answers
Pore-Clogging Ingredient Checker: A custom tool built for acne prone clients to check their products
Rewards Program: Earn points via online purchases, social follows, birthday, and account creation, redeemable for future discounts
Membership Sign-Up Online : Clients can now join memberships directly through the site
Password Protected Clients Only Collection: Exclusive product access for existing clients
Email Capture Pop-Up : 10% off + free shipping offer to grow their subscriber list

For the Business:

Select Your Provider at Checkout: Commission tracking so every team member gets credit for product sales
Meta Product Integration: Products shoppable directly through Instagram Stories
Skinbetter Science Integration: Since the brand doesn’t allow direct selling, we linked each product to its listing in their Skinbetter portal for seamless client shopping
Expanded Product Collections: Esthetician Favorites (for the whole team!), Best Sellers, Acne Safe Makeup, Newly Added, Under $50, and Travel
Google Analytics Setup: Real tracking and data from day one
Full Product Copy: Descriptions, how to use, and ingredient lists added for every product in their catalog

The Results

In the four months following launch, Midtown Beauty Co nearly tripled their website sessions , doubled their order volume , and grew online revenue by 46% compared to the five months prior.

The jump in traffic reflects both the stronger SEO foundation and the Meta integration funneling social visitors directly into the store. The site is now doing what it was built to do: turning browsers into buyers.

Cluttered website? Feeling overwhelmed? We can fix that.

If you're a medspa with a wide array of services feeling embarrassed by your website, we'd love to help you create a website you're proud of. We're currently accepting new clients, let's see if we're a good fit!

Apply to work with us

Our Favorite Skincare Categories for Your Shopify Store

Wed, 18 Mar 2026 19:37:42 GMT

Steal Our Favorite Skincare Categories For Your Shopify Store

Let's talk about something that can completely change how your clients shop your store and how much they spend when they do.

Categories.

Not just the default "Serums" and "Moisturizers" that every skincare brand defaults to. When your Shopify store is organized the way your client thinks, not just the way products are organized, shopping becomes easier. And easier shopping converts.

Here are some of our favorite skincare categories we love setting up for our esthetician and medspa clients plus ideas to make them your own!

The Classics (That Still Convert Like Crazy)

1. Best Sellers

This one never gets old because humans consider social proof whenever buying. Your best sellers category tells a new visitor: "Don't know where to start? Start here. Thousands of clients already did."

Keep this one updated, keep it tight with a max of 10 products, and make sure it's one of the first things someone sees on your homepage. When in doubt, this is THE category to feature.

2. New & Trending

People love being the first to try something. This category signals that your store is alive, curated, and worth coming back to. It's also great for email marketing. "Check out what's new this month" is one of the easiest campaigns to send. It's also a great category to feature "viral" products.

Pro tip: Even if you don't add new products every month, you can refresh this category with products you're currently featuring, testing, or loving in your treatment room.

The Seasonal Plays

1. Spring Essentials

Your clients are transitioning their routines whether they know it or not. Heavier winter creams are getting swapped for lighter hydration. SPF is becoming more or a priority. Brightening is top of mind after months of dry, dull skin. A Spring Essentials collection gives your clients a starting point for the seasonal switch.

2. winter Essentials

Barrier repair. Hydration. Anything that promises to fight back against dry heat and harsh weather. Winter is also a great time to lean into gift giving language as the holidays approach. These seasonal categories also make for incredible content! One Instagram Reel or email campaign with "Our Winter Essentials are live" can help drive serious traffic.

3. Summer Essentials

Summer skin has a whole different set of needs, and your clients know it. Lightweight SPF, oil control, after sun recovery.. this is the season where your clients are paying the most attention to what they're putting on their skin because they're outside, sweaty, and wanting to wear less makeup.

A Summer Essentials collection is also one of the easiest to market. Everyone's thinking about their skin in summer. Tie it to travel, beach days, weddings, or outdoor events. If you're in Nashville for example, create a category that features Bonnaroo essentials as the festival comes up.

Pro tip: If you carry any SPF retail, these are the products to feature front and center.

4. Autumn Essentials

Autumn is the transition season most estheticians underutilize in their store and it's a missed opportunity!! Clients are coming off a summer of sun exposure, starting to think about repair and renewal, and mentally shifting back into "take care of myself" mode after the chaos of summer.

Promote barrier support as the air gets drier, exfoliation to address summer damage, and begin talking about deeper hydration.

The Gift Giving and Lifestyle Angle

1. Skincare for the Men in Your Life

This one is chronically underused. Partners, dads, brothers, there's a whole untapped segment of buyers who want to shop for the men in their lives and have absolutely no idea where to start! A dedicated category removes the guesswork entirely.

Keep it simple, keep it approachable, and write the copy like you're talking to someone who's never stepped foot in a skincare aisle. This is a great category to feature in holiday marketing, Father's Day content, and Valentine's Day campaigns.

2. Travel / On the Go

Mini sizes, travel friendly formats, TSA approved liquids, SPF.. these are the things your frequent traveler or busy client wants, and they love having them in one place. This category is especially great to feature in late spring before summer travel season kicks off.

3. Under $100

We love a budget conscious category because it meets clients exactly where they are without making them feel judged for it. Skincare is for everyone and this category helps your store feel more approachable. It's also a powerhouse during Q4 when people are gift shopping with a budget in mind.

The Problem/Solution Categories

1. Shop by Skin Concern

These might be the most powerful categories in the beauty and esthetic eCommerce world because it's how your clients actually think.

Nobody wakes up and says "I need a peptide serum." They wake up and say "my skin looks tired" or "my texture is out of control" or "I broke out again." Building out concern based collections (Acne, Hyperpigmentation, Dry & Dehydrated, Sensitive Skin, Anti-Aging, Redness, etc) lets your clients select the right products without needing to consult you first.

This one also builds trust. When a client finds a collection that speaks directly to their concern, it positions you as someone who genuinely understands skin, not just someone selling products.

2. Acne Safe Makeup

For your acne clients, this category is a gift. The fear of breaking out from their own makeup is real, and most of your clients have no idea where to look for non-comedogenic, esthetician approved options. Creating this collection removes the anxiety from the shopping experience entirely. A lot of our clients carry Colorescience and literally cannot keep it on the shelves because it sells so fast.

3. Age Defying Necessities

Call it what your clients call it. Whether it's "anti-aging," "age defying," or "pro-aging," this category is consistently one of most purchased collections in any skincare store. Clients in this headspace are motivated, willing to invest, and looking for someone to tell them exactly what to use.

Notables

1. Award Winning Products

This category does a specific job: it tells hesitant buyers that someone else already made the decision for them. Industry awards, press mentions, "best of" recognition, etc. If your brands have earned them, show them off with badges whenever possible!

It's a quiet but effective trust signal, especially for new visitors who are still deciding whether to buy from you at all.

2. The At Home Ritual

This one is our personal favorite to set up for clients! Think facial massage tools, at home peels, sheet masks, gua sha, double-cleansing duos, LED masks, reset kits, etc. Skincare is self care and we want to give them the salon experience in their home in between in person treatments.

3. For Our Brides

Brides are some of the most intentional skincare shoppers you'll ever have. They're not browsing casually. They have a date, a dress, and a photographer, and they want to look exactly right. A dedicated bridal collection meets that urgency and speaks directly to their goals. What are your products that deliver visible results and give them that glass like skin they're looking for? Feature them!

You can also lean into the full bridal party angle (bridesmaids, moms, mothers-in-law, etc). Skincare gifts for the wedding party are an underrated opportunity.

This category also has serious longevity in your marketing calendar. Engagement season peaks in December and January with holiday proposals, and wedding season stretches spring through fall. That's a lot of time to feature this collection across email, social, and your homepage.

Pro tip: If you offer pre-wedding facial packages alongside your retail, this is the perfect place to bridge the two! A note in the collection about booking a bridal treatment series can turn an online browser into a booked client.

A Note on Making This Work for Your Store

Not every category makes sense for every store. If you're a solo esthetician with a smaller product selection, you don't need fifteen collections. You need five well curated ones that feel intentional.

If you're a larger medspa with a robust retail shelf (or plans for one), more categories give your patients multiple entry points into your store and keep them browsing longer.

The goal isn't to have more categories, it's to have the right categories based on your clientele!

Want a Store That Converts?

At Dope Magic Co, we specialize in building Shopify stores for estheticians and medspas that are designed to sell, not just look pretty. From category structure to copy to the full build, we handle all of it so you can focus on your clients.

If you're ready to build (or rebuild) a store that works as hard as you do, let's talk!

�� Apply to work with Dope Magic Co.

Dope Magic Co is a web design agency exclusively serving estheticians and medspas. We build Shopify stores that drive product sales

and e-commerce revenue for skincare professionals.

5 Shopify Website Examples For Inspiration (Part Two)

Thu, 12 Mar 2026 16:17:00 GMT

5 Stunning Shopify Website Examples to Inspire Your Medspa Store (Part Two)

If you caught Part 1 of this series , you already know that we're helping estheticians build some of the most compelling Shopify stores in the beauty industry. If you missed it, go check it out here then come back, because Part 2 is just as good!

We're continuing our roundup with five more clients whose sites prove that personality, strategy, and smart design aren't reserved for big brands with big budgets. Whether you're just starting to think about a Shopify store or you're ready to level up what you already have, there's something in here for you.

Kelsey Meraki Skincare - Lafayette, IN

Kelsey came to us with a dream she'd been carrying for seven years, a real online store where clients could shop her products without texting her at all hours. Not only that, she came ready with professional photos that spoke to her editorial vibes. Her images gave us so much to work with, and the site reflects that. This is one of those builds where great design and great photography meet in the middle and make each other better.

We built out her full store featuring Face Reality, Cosmedix, and Skinbetter and got creative with the Skinbetter integration. Since Skinbetter has specific rules around direct online sales, we linked her Skinbetter products directly to her portal , so clients can still browse and shop from her site seamlessly without anything falling outside compliance. It's the kind of detail that's invisible to the client but makes a huge difference behind the scenes.

Between May and October 2025, her numbers told the rest of the story: 382% increase in sales, 383% increase in orders, and 169% more site traffic . She had 10 online orders in a single week while being fully booked and instead of chaos, it was just Tuesday.

"I genuinely do not know how I was taking those orders before while still taking clients. Best investment ever."

What to notice: The results are real and they're specific because when the foundation is right, the numbers follow. This is what happens when a talented esthetician gives her business the infrastructure it deserves.

Visit kelseymerakiskincare.com →

Verve Acne & Skin Clinic - Portland, ME

Verve had a clear vision, a strong sense of her brand, and high standards for everything she puts out which is exactly why DIYing it wasn't going to work. She knew what she wanted the site to feel like. She just needed someone she could trust to actually get it there.

The raw material she brought to the table made our job a joy. Editorial photography, high quality video, and a brand identity that was already fully formed. Our job wasn't to invent anything. It was to build a site worthy of what she'd already created. The attention to detail she brings to her clients in the treatment room shows up in every corner of this site.

What to notice: Inside each product page, we built brand specific sections that tell the story of the line. What Anfisa is, what iS Clinical stands for, what makes Colorescience different. Every brand she carries gets its own moment. It makes the shopping experience feel guided and educational rather than just transactional.

Visit verveskinclinic.com →

N'Lighten Skin - Beverly Hills, CA

N'Lighten started with a full branding experience through our partner Kellie Lynn Media . By the time we got to building the site, the identity was already rich and layered: elevated, coastal, unmistakably California. Our job was to take that brand and give it a home online that matched the experience her clients get in the treatment room.

What to notice: The textured backgrounds. They add depth and dimension that flat color simply can't and they tie back to the coastal, organic feel of the brand in a way that's subtle but makes the whole site feel more considered and alive.

Visit nlightenskin.com →

SKINRiched Clinic - Nashville, TN

SKINRiched came to us on Squarespace with a real problem: a full med spa's worth of services, products, and offerings crammed into a site that wasn't built to hold all of it. Nothing felt easy to find. Nothing felt organized. And in a competitive market like Nashville aesthetics, a confusing website is a client you just lost.

What they needed wasn't just a redesign, they needed someone who actually understood the industry. We migrated the whole operation to Shopify and built it out properly: six service categories with their own dedicated subpages, 125+ products with filters and smart navigation, a rewards program, an ingredient checker, a savings page, location specific reviews for local SEO, and marketing integrations including Meta, Shop Pay, Afterpay, and a 10% welcome offer popup. Two locations, one site, zero chaos.

"They just got it. Our website not only looks beautiful, but it functions exactly how we hoped and we've already seen the impact it's had on our business. We get compliments on it constantly."

What to notice: The navigation. There is a lot happening on this site and you'd never know it. Every service, every product category, every page has a home that makes sense.

Visit skinrichedclinic.com →

Sarah Pierce Aesthetics - San Antonio, TX

Pink and yellow is a combination that could easily tip into birthday party territory in the wrong hands. In the right hands, with the right balance, the right typography, the right layout, it becomes a brand identity that stops the scroll and makes you smile without ever making you question the expertise behind it. Sarah Pierce Aesthetics is that second thing.

This site is overflowing with personality. It's bright, it's warm, it's distinctly her and it never once sacrifices professionalism to get there. That balance is harder to pull off than it looks, and it's exactly the kind of design challenge we love. When a client knows who she is and isn't afraid to show it, our job is to make sure the site reflects that confidence fully.

What to notice: The alternating pink and yellow backgrounds on her product cards. It's a small touch, but it makes the shop feel custom, considered, and visually engaging in a way that a standard grid simply doesn't.

Visit sarahpierceaesthetics.com →

We hope these sites give you something to aspire to. Bookmark this post and come back to it whenever you need a reminder of what's possible!

And if you're ready to build something of your own, we'd love to help.

Apply To Work With Us

Dope Magic Co is a boutique Shopify web design agency specializing in custom websites for estheticians and medspas. We've helped beauty businesses in 80+ cities build online stores that convert.

5 Stunning Shopify Website Examples for Estheticians & Medspas (Part One)

Thu, 12 Mar 2026 01:15:44 GMT

6 Stunning Shopify Website Examples to Inspire Your Medspa Store (Part One)

If you've been on the fence about using Shopify for your skincare business, this post is your sign. We've had the privilege of building sites for some seriously talented estheticians and clinics and what they all have in common is this: their stores don't just look good, they work . Products sell. Clients come back. Revenue comes in whether they're booked solid or taking a long weekend.

Every site you're about to see belongs to a real skin pro running a real business. No big brands, no corporate budgets, just independent estheticians who decided their online presence should be doing more for them. Save this post for future inspiration!

Mainely Skin - Windham, ME

Before Shopify, the owner of Mainely Skin was handwriting shipping labels. Now? Her product revenue has grown by 540% .

Her gold and green color palette does something most skincare sites struggle to pull off: it feels luxurious without feeling cold. Warm, professional, and completely approachable.. the kind of site that makes you want to browse even if you weren't planning to buy. Paired with high quality product photography, every page communicates that this is a business worth trusting with your skin and your credit card.

What to notice: How cohesive branding, color, imagery, and tone all working together, creates the kind of trust that turns casual visitors into repeat customers.

Visit www.mainelyskincare.com →

Jaclyn Kylie Skincare - Phoenix, AZ

Jaclyn Kylie's site is one of those rare ones where you feel the brand before you even read a word. Her color palette was inspired by real skin tones giving the whole site a cohesiveness that is not only unmatched but incredibly smart. The bee motif woven throughout isn't just a cute icon; it shows up in the copy, the design details, and the overall vibe in a way that's intentional without being overdone. It's the kind of thoughtful branding that makes people remember you.

But what really sets this site apart is how seamlessly it holds multiple revenue streams without feeling cluttered. Facials, an acne program, IHP services, and a mentorship offering all live together on one site! Each with its own space, its own purpose, and it's own audience. It works because the brand foundation is strong enough to carry all of it.

And the best part it? It is. She grew sales by 1,400% with her new website.

What to notice: the Mentorship page. It elevates the esthetician from service provider to industry educator, and opens a whole new income stream.

Visit jaclynkylieskincare.com →

Flashed Out Facials & Lashes - Milton, WI

What makes Flashed Out stand out is its energy. The brand voice is playful and warm, which instantly communicates approachability. The site keeps navigation streamlined, Shop, Ingredient Checker, Contact, Book Now, so visitors never get lost. This is a great example of using Shopify as more than a checkout, it's a full brand experience.

What to notice: Fun, flashy inspired background textures give the site visual depth. A little design intentionality goes a long way in making a site feel custom and alive rather than templated.

Visit flashedoutfacialsandlashes.com →

Belleame Skin - Gilbert, AZ

When Korean skincare was still a niche conversation in the US, Belleame Skin was already building her practice around it. That forward thinking approach was something we wanted to highlight on her site. She's not trying to be everything to everyone. She knows her lane, she owns it, and her site makes that clear from the first scroll.

That kind of specific, confident positioning does something powerful: it attracts exactly the right clients. The ones who are already curious about K-beauty ingredients and routines, who are looking for an esthetician who actually speaks their language. In a crowded market, being ahead of the trend is one of the best differentiators you can have and this site leans into it fully.

In her first month after her website launch with us, Belleame Skin had a five-figure launch with a conversion rate over 4 percent . Sessions increased by over 80 percent compared to her previous site! Learn more about her website redesign here .

What to notice: The freebie on her homepage. A simple but smart email list builder that turns first time visitors into a captive audience she can market to long after they've left the site.

Visit belleameskin.org →

Strong Esthetics - Tinley Park, IL

The name says it all and so does the site. Strong Esthetics isn't trying to blend in with soft neutrals and minimalist layouts. This brand is bold, intentional, and completely its own thing. The deep purple palette isn't just a color choice. It's a statement. And we ran with it everywhere. From the hero section all the way down to the footer. Even the client photography was selected to complement the brand tones, so nothing feels out of place or disconnected. The result is a site that feels designed, not templated. (A huge upgrade from her previous Godaddy site !)

Her Acne Bootcamp is the signature offer, and the site treats it that way. Before and after results are front and center because when your work is that good, you lead with it. The Bootcamp also gets its own dedicated page, which does double duty: it gives prospects everything they need to say yes, and it signals to anyone landing on the site that this esthetician has a proven, structured program not just a fluffy facial menu.

What to notice: Every single detail, the fonts, the textures, the photography, the footer, is pulling in the same direction. This is what it looks like when design is treated as a strategy, not an afterthought. No template could've done this.

Visit strongesthetics.com →

Doll Face Skin Club - Royal Oak, MI

Some brands play it safe. This is not one of them. Doll Face Skin Club is bold, punk, and completely unapologetic about it and the site matches that energy beat for beat. We leaned hard into the retro doll aesthetic: rich textures, editorial attitude, and a vibe that feels more like a magazine you want to flip through than a skincare site you stumbled onto. Her hero copy says it best: skincare for the dolls and deviants. We just made sure the design was worthy of the line.

This is another site that a template simply could not have built. The brand is too specific, too personality driven, too her for anything off the shelf to do it justice. When a client comes to us with this much identity, our job is to get out of the way and let the brand speak loudly.

What to notice: The cut out images. It's a deliberate nod to retro magazine collage culture that adds texture, dimension, and personality and ties the whole aesthetic together in a way that feels intentional without trying too hard.

Visit dollfaceskinclub.com →

Do you know what you want but are having trouble making it?

Every site above has something in common: an esthetician who decided their business deserved a real online presence, not just an Instagram bio link. If you have a strong brand and a design in mind, we'd love to help you bring it to life.

�� Book A Free Consultation Call

Dope Magic Co is a boutique Shopify web design agency specializing in custom websites for estheticians and medspas. We've helped beauty businesses in 80+ cities build online stores that convert.

Squarespace vs Shopify for Estheticians: Which Platform Actually Grows Your Business?

Wed, 04 Mar 2026 16:37:47 GMT

Squarespace vs Shopify for Estheticians: Which Platform Actually Grows Your Business?

If you're an esthetician trying to sell skincare online, you've probably asked yourself this question at least once: Should I use Squarespace or Shopify?

It sounds like a simple tech decision. But the platform you choose will directly affect how much revenue your website generates, how easy it is to manage your store, and whether your site can actually grow with your business or hold it back.

We've built and migrated several esthetician websites, and we have a very clear opinion on this. Here's the honest breakdown.

First: Why This Decision Matters More Than You Think

Most estheticians build their first website on whatever platform feels easiest in the moment. And that's completely understandable! You're running a business, seeing clients, and figuring out everything else at the same time.

But here's what we see over and over again: estheticians outgrow their platform, realize it's limiting their growth, and then have to start from scratch anyway. The migration costs time, money, and momentum.

Getting this right from the start (or knowing when it's time to make the switch) is one of the most impactful decisions you can make for your business online.

Squarespace: Simple, Beautiful, and Limited

Let's give Squarespace its credit. It's genuinely easy to use. The templates are clean and beautiful out of the box. If you're just starting out, need something up quickly, and aren't focused on building a serious online store yet, Squarespace will absolutely get the job done.

Where Squarespace works well:

Solo estheticians who just need a booking page and basic service information
Businesses that aren't selling lots of products online yet
Anyone who wants to manage their own site without any technical help

Where Squarespace falls short for estheticians:

eCommerce features are limited and not built with retail in mind
No ability to have password protected products in the same store as the rest of your products. You can create a separate password protected collection/store but they won't be mixed in with your whole store
Fewer app integrations, meaning fewer tools to grow your sales
Analytics and reporting are basic compared to what you need to actually understand your store's performance and use that data to grow
Subscriptions, loyalty programs, and upsells are either unavailable or clunky to set up

The bottom line on Squarespace: it's a website builder that happens to have a store. That's a very different thing from a platform built to sell.

Shopify: Built for Businesses That Are Serious About Selling

Shopify is where brands like Sephora , Clean Skin Club , and Colorescience live. There's a reason for that! It's the most powerful eCommerce platform available, and it scales with you whether you're a solo esthetician just launching your store or an established medspa managing hundreds of products.

What Shopify gives you that Squarespace doesn't

Password protected PRODUCTS

If you carry professional skincare lines like Face Reality, Lira Clinical, or Skinbetter, you know that many brands require you to restrict product access to verified clients only. Shopify makes this possible. Squarespace allows you to have password protected collections but they don't intermingle with your non-password protected products, leading to a more confusing shopping experience for your clients. Confusion = less sales.

Advanced analytics and reporting

Shopify gives you deep insight into your store. What's selling, where customers are dropping off, what your conversion rate is, and where your traffic is coming from. For a business making real decisions about inventory and marketing, this data is invaluable.

Extensive app integrations

Want to add a loyalty rewards program? Subscription products? Automatic reorder reminders? Upsells at checkout? Abandoned cart recovery? All of this is available through Shopify's app ecosystem and integrates seamlessly with your store. The options are limitless.

Multiple payment options

Shop Pay, Apple Pay, Afterpay, PayPal.. Shopify supports them all. Fewer steps at checkout means fewer abandoned carts and more completed sales!

Meta and Instagram shopping integration

Through this integration, your clients can shop directly from your Instagram stories and posts. For beauty businesses with engaged social audiences, this is a significant revenue channel. This feature alone makes Shopify 10000% more attractive than Squarespace in our opinion!

The Pricing Comparison

Shopify costs more monthly. But the question isn't which platform is cheaper, it's which platform makes you more money. Every client we've migrated from Squarespace to Shopify has seen significant revenue growth after the switch. The platform pays for itself.

Real Results: What Happens When Estheticians Switch to Shopify

We've helped several estheticians make this exact migration. Here's what actually happened.

Skinspired Acne Clinic: From Squarespace Plateau to 390% Revenue Growth

Carly, founder of Skinspired Acne Clinic , came to us after years on Squarespace. Her site was maxed out, not designed for eCommerce, and she didn't know how to bring her ideas to life on it. She had an engaged audience and strong sales potential. She just needed a platform that could match her momentum.

We migrated her to Shopify and built a fully custom site with collections, bundles, subscriptions, an ingredient checker, virtual consultation page, and post-purchase email automations. When it came to working with us, Carly said " her expertise in working with estheticians makes it such a smooth process".

Her launch month results:

414% increase in site traffic compared to Squarespace
2,300+ site visits
Five-figure launch month

11 months later:

1,100% increase in total sessions
390% revenue growth
Consistent, sustained order growth month over month

This wasn't a launch spike. It was what happens when your platform is actually built for selling.

→ Read the full Skinspired case study

We Love Acne: 1,200% More Orders After Switching from Squarespace

Cara, founder of We Love Acne , was approaching her five year biz anniversary and going almost completely virtual. Her Squarespace site couldn't support the next phase of her growth with limited functionality, slow load times, and no real conversion strategy.

We rebuilt her entire site on Shopify with a skincare quiz, rewards program, password protected collections, product reviews integration, and custom "Why We Love This Product" sections on every product page. We also optimized her site speed and mobile performance jumped from 62 to 98.

Before vs. after (comparing the 6 months pre- and post-launch):

1,241% increase in site traffic from 1,015 sessions to over 13,600
1,200% increase in order volume
Conversion rate jumped from 1.13% to 3.4%
Average order value increased by 77.5%

→ Read the full We Love Acne case study

So Which One Should You Choose?

Choose Squarespace if you're in your first year of business, you're not selling a lot of products online yet, and you just need a clean, simple site to establish your presence. It's a fine starting point.

Choose Shopify if you're ready to build a real online store, you're carrying retail products, you want your website to generate revenue while you're in the treatment room, and you're thinking about where your business will be in two or three years not just right now.

And if you're currently on Squarespace and feeling like you've hit a ceiling? That ceiling is real. It's not you, it's your platform.

Not Sure Where to Start?

We've helped estheticians and medspas all over the country make this decision and build websites that actually sell. If you're weighing your options and want a straight answer from someone who does this every day, we'd love to talk.

�� Book A Free Consultation Call

No pressure, no pitch. Just a real conversation about what your business needs online.

Dope Magic Co is a boutique Shopify web design agency specializing in custom websites for estheticians and medspas. We've helped beauty businesses in 80+ cities build online stores that convert.

From GoDaddy to Glowing: How We Built Strong Esthetics a Custom Shopify Experience

Thu, 26 Feb 2026 20:39:34 GMT

From GoDaddy to Glowing: How We Built Strong Esthetics a Custom Shopify Experience

Dana Armstrong is a solo esthetician based in the south suburbs of Chicago and like a lot of talented service providers, she knew her online presence wasn't doing her justice. She had a GoDaddy site she'd cobbled together herself, a growing product line she was ready to sell, and a vision for where her brand was headed. She just needed someone to help her get there.

The Challenge

When Dana came to us, she was clear about her priorities. She wasn't just looking for a prettier website. She wanted a real eCommerce operation. She had over 120 products ready to sell, a loyal client base, and plans to expand. What she didn't have was the time, technical knowledge, or design background to build the kind of online shop her brand deserved.

Her pain points were ones we hear often: she knew what she wanted but didn't know how to execute it, she'd tried the DIY route and wasn't happy with the result, and her product shop was only in person, missing out on a huge opportunity to bring in more sales.

The Approach

We kicked off in March 2025 and launched May 1 , a two-month build that covered a lot of ground.

First, we moved her off GoDaddy and onto Shopify, setting her up with a platform that could actually grow with her. Then we got to work on the full build.

On the design side, we created a fully custom site with bespoke UX across six core pages: Home, About, Services, an Acne Program page, Shop, Single Product Page, an Ingredient Checker, and Contact. These weren't templates with her colors swapped in. Every page was designed intentionally to reflect her brand and guide her clients through the experience.

On the ecommerce side, we set up her store from the ground up. All 120+ products were uploaded with photos, descriptions, weights, and variants. We built out her collections, configured sales tax and shipping, set up local free pickup, and created a password-protected collection for client-only products containing active ingredients. A thoughtful touch for a business where product education and client safety matter!

We also handled the details that make a store feel polished and professional: branded customer notifications, abandoned cart flows, a launch discount, a free shipping threshold, and a fully customized cart and checkout experience.

Copy and SEO were part of the picture too. We researched local keywords for her area and wove them into the site copy, collaborating with Dana and her SEO partner to develop meta titles and descriptions that set her up for long-term discoverability.

The Results

The site launched May 1, 2025 and Dana's store came out of the gate strong, generating $1,000+ within the first 24 hours of going live and had over 1,000 sessions in her first month.

Since launching a year ago, Dana's store has:

Maintained a 3-4% conversion rate (the industry standard is 1-2%)
Brought in over 350+ orders
Increased sessions 1000%

Dana has something she didn't have before: a digital presence she is genuinely proud of and an ecommerce foundation built to support her business.

What DANA Had To Say About Working With Us:

"I had the best experience working with Dope Magic Co. I'm a pretty staunch DIY'er, but I knew my online presence was lacking. I also really wanted a slick e-commerce experience. I got both and then some! I loved how receptive Joelle and her team were about all my suggestions, preferences, and also were great about feedback and making as many edits as I needed. I mostly worked with Hannah on the build and she was a dream. The price was very equal in value to what I was promised and received. Overall very pleased and proud of myself for making a great investment in my solo esthetician business."

Your Business Deserves More Than a DIY Website

You've put in the work to build your expertise. Your online presence should reflect that. From custom Shopify builds to branded eCommerce experiences, we help salon owners show up online the way they deserve to.

We're currently accepting new clients, let's see if we're a good fit!
Apply to work with us

Transform Your Practice: Essential Medical Spa Website Design Tips

Wed, 04 Feb 2026 16:27:56 GMT

Transform Your Practice: Essential Medical Spa Website Design Tips

If you're a medical spa owner, your website should be more than just a digital business card. It should build trust, sell services and products, and turn visitors into loyal patients. Whether you're focused on injectables, laser treatments, or skincare memberships, your website needs to work as hard as you do.

Here's how to build a high converting, search optimized medical spa website that elevates your practice and supports your growth.

Importance of a Well-Designed Medical Spa Website

Your website is often the first impression a potential patient has of your practice. If it’s outdated, hard to navigate, or missing key information, you could be losing patients before they ever walk in the door.

A professionally designed medical spa website establishes authority, improves credibility, and supports your patient experience from the first click to the post treatment follow up. Done well, it not only helps you book appointments but also creates opportunities for passive income through product sales and digital offerings.

Key Elements of Effective Medical Spa Website Design

1. Clean, Strategic Layout

The homepage should give your visitors the most important information: who you are, what you offer, proof that your treatments work, and how to book. Avoid clutter and long paragraphs of text when possible. Your website will be easier to navigate with a clear structure that takes visitors through different sections without overwhelming them with too much information at once. This includes having well organized menus, clear headings, and a logical flow of content. If you're not sure what a logical flow looks like, you're in luck! We know how to take all your offerings and design them into website pages that are clean and informative. Learn more about working with us.

2. Branded Aesthetic and Visual Hierarchy

Your medical spa’s visual identity matters. Choose colors, fonts, and layouts that reflect the experience you offer whether it’s clinical and modern or calming and luxurious. When deciding on a color scheme, don't forget to consider the psychology of colors. For example, blue is often associated with trust and professionalism, making it a popular choice for healthcare related websites. Green is linked to health and wellness, while neutral tones like white and beige can create a sense of simplicity and sophistication.

In addition to color, other elements such as fonts, imagery, and layout also speak volumes about your brand. Choosing clean, modern fonts that are easy to read are important for user readability, while high quality images of your spa, treatments, and staff can build trust and credibility. The overall layout should be uncluttered and well organized, with plenty of white space to make the content easy to digest and navigate. By paying attention to these details, you can create a visually appealing website that leaves a lasting impression on visitors. If you need help tweaking or upgrading your brand, we partner with Kellie Lynn Media to offer high quality branding services.

3. Strong Calls to Action

Booking buttons should be visible and repeated throughout your site. Whether a patient is ready to schedule a consultation, shop skincare, or ask a question, your calls to action should guide them without friction. Effective CTAs are clear, compelling, and create a sense of urgency, encouraging visitors to take the next step in their journey with your medical spa.

4. Mobile Optimization

Most patients browse from their phones. Give them a good user experience by ensuring that all elements, including text, images, and navigation menus, are easily accessible and your website loads quickly. An easy way to increase your website speed (and reduce visitors becoming frustrated and abandoning your site) is to reduce the size of your images or videos with a site like Freeconvert .

Fun fact: mobile responsiveness can help your website pop up higher on search as search engines like Google prioritize mobile friendly sites in their search results!

Designing for Your Ideal Patient

Before building out your site, think about the specific patient you're trying to attract. Are your patients primarily women looking for anti-aging treatments? Or are they younger individuals seeking acne solutions? Preventative injectables? A membership plan?

Understanding their pain points, goals, and search behavior helps you design a website that speaks directly to them. Conducting market research and analyzing data from your existing patients can also provide valuable information on your target audience. Surveys, feedback forms, and social media interactions can help you gather information about what your patients value most, what challenges they face, and what type of content and services they are interested in. You can then use all of that information on your website with strategic copywriting to help you increase conversions. Try using the words your patients actually type into Google when searching for services like yours. Tip: You can peak into this by using sites like Answer The Public .

Essential Features for Medical Spa Websites

A well designed medical spa website should include several essential features that help your patients easily find what they need. One of the most important features is an easy to use navigation menu. This should include clear labels for different sections of your website, such as services, about us, contact information, and products. A well organized navigation menu helps visitors quickly find the information they need, reducing the likelihood of them leaving your site out of frustration.

Another crucial feature is an online booking system. Booking systems like Mangomint , Phorest , and Prospyr Med allow your patients to schedule appointments at their convenience, without having to call your office or text you outside business hours. An integrated booking system should be user friendly, secure, and capable of sending automated confirmations and reminders to clients. This not only improves the client experience but also streamlines your practice's administrative processes.

Lastly, patient testimonials and reviews on your website can seriously boost your credibility and trustworthiness. Positive feedback from satisfied patients serves as social proof, letting potential patients know that they can expect high quality service and results. These testimonials can be displayed strategically placed throughout your website to reinforce trust and encourage bookings or on a dedicated testimonials page.

SEO Best Practices for Medical Spa Websites

Search engine optimization is vital if you want your website to drive traffic and rank in your local area. That means:

Including keywords naturally in page titles, headings, and body copy (like “Botox in Austin” or “acne treatments for teens”)
Writing detailed service pages with FAQs
Creating educational blog posts that position you as a trusted expert
Using alt text on images and optimizing page speed

If you’re building your site on Shopify, the platform has built in tools for managing SEO, updating meta titles and descriptions, and tracking traffic so you can make data driven decisions. See why we think Shopify is the best platform for salon owners .

An aspect of SEO that is sometimes overlooked is optimizing your website's technical elements too. This includes ensuring fast loading times, using descriptive and keyword rich URLs, and creating an XML sitemap to help search engines crawl and index your site more efficiently. By implementing these SEO best practices, you can increase your website's visibility, attract more organic traffic, and ultimately drive more bookings for your medical spa.

The Role of High Quality Visuals and Content

High quality visuals and content are essential components of an effective medical spa website. Visuals such as images and videos, can capture visitors attention and convey important information about your services and results. For example, before/after photos of treatments can provide potential patients with a clear understanding of the results they can expect, building trust and credibility. Videos showcasing your spa's facilities, staff, and treatment processes can create a more immersive and engaging experience for visitors. We always recommend investing in a photoshoot before hiring a website designer. If you've got a shoot coming up and aren't sure what to get, check out our free photoshoot guide .

Once you have your website, it's important to ensure that your content is regularly updated and refreshed. This not only keeps your website current but also signals to search engines that your site is active and relevant. Regularly publishing new blog posts, updating service descriptions, and adding new visuals can keep visitors engaged and encourage them to return to your site.

Final Thoughts: Elevating Your Medical Spa Through Design

By following these essential website design tips, you can transform your medical spa's online presence, engage patients like never before, and drive growth for your practice. Investing in a well designed website is not just about keeping up with the competition, it's about setting your practice apart and providing an exceptional experience for your clients from the moment they visit your site. If your medical spa website isn’t bringing in patients, selling your products, or ranking on Google, it’s time to rethink your digital strategy.

You don’t need to DIY your way through website fixes, design tweaks, and SEO research. A custom built, Shopify powered site can save you hours each week, increase bookings, and create a more seamless experience for every patient who lands on your homepage. Ready to transform your website into your hardest working team member?

�� Apply to work with Dope Magic Co.

6 Signs You Need a Web Designer for Your Esthetician Brand

Wed, 28 Jan 2026 11:15:52 GMT

6 Signs You Need a Web Designer for Your Esthetician Brand

If you’re an established esthetician with a DIY website you kinda-sorta like, but kinda-sorta avoid, this one’s for you.

We work with estheticians every day who are booked out in the treatment room but still feel overwhelmed, under supported, and limited when it comes to their online presence. You might be killing it in person but missing out on major opportunities to make more money, especially when it comes to your website.

Here are 6 signs it’s time to hand over the tech and let a pro take your website (and online sales) to the next level.

1. You dream of online sales but have no clue how to set up a store

Your mom, bestie, and random clients all text you when they need product refills. You stop what you’re doing, send a Venmo request, pack an order, and make a mental note to follow up. You’ve thought about selling skincare online, but setting up a store feels overwhelming. A Shopify eCommerce website built for estheticians makes all of that go away and helps you make money while you sleep.

2. You’ve outgrown your current website platform

You started on Squarespace or Showit because it was easy to use. But now? You want something more powerful. You want features like password-protected products, loyalty rewards, skin quizzes, seamless mobile shopping, and fast load times. (Spoiler: You want Shopify.) If your current platform can’t keep up, it’s time for an upgrade.

3. You don’t feel proud sharing your website link

This one’s big. Your work is beautiful. Your results are undeniable. But your website? It doesn’t reflect what you’re truly capable of. Whether the branding feels off, the layout feels clunky, or it just doesn’t feel like you, your site should feel like a natural extension of your magic not a placeholder you try to work around.

4. You’re losing money (and time) trying to DIY fixes

Your homepage looks wonky on mobile. A product disappears from your shop. Something’s broken and you’re Googling “how to fix website issue” at 11PM instead of winding down.

Sound familiar? You’re not alone. Our clients used to spend hours trying to troubleshoot things they weren’t trained to fix. When you work with a team who truly understands the beauty industry (hi, that’s us ��), those problems get solved in half the time without stealing your joy or focus. Let us handle the tech so you can get back to what you actually love.

5. You’re doing way too much manually

You're sending one off invoices. Digging through DMs to find shipping addresses. Sending reminders about pick ups. Spending hours each week doing tasks your website could automate in minutes. A well designed Shopify site doesn’t just look good, it works hard behind the scenes so you don’t have to work as hard!

6. You’re ready to grow beyond the treatment room

Maybe you want to sell retail. Maybe you want to offer virtual consults, mentorships, or digital downloads. Maybe you just want to take more time off. Your website should support the future version of your business, not just the current one. If you’re ready to grow, your website should grow with you.

Why Shopify Is the Best Platform for Esthetician Websites

We build on Shopify because it’s the most powerful eCommerce platform on the internet. It’s secure, fast, mobile-friendly, customizable, and made to convert. We’ve helped estheticians increase their online sales and finally feel confident in their digital presence without tech headaches or overwhelm.

Compared to Wix or Squarespace, Shopify offers:

faster load times
built-in e-commerce
advanced SEO tools
meta integration
a massive app ecosystem
better inventory management
scalable features
powerful analytics
automation options
subscriptions + bundling
a more professional, polished feel

Ready to feel proud of your online presence (and finally grow your online sales)?

If you're nodding along to these signs, it’s time. Fill out our application and let’s see if we’re a good fit. We specialize in Shopify eCommerce websites for estheticians and beauty entrepreneurs and we’d love to help bring your vision to life.

�� Apply to work with Dope Magic Co.

How Jaclyn Kylie Skincare Grew Online Sales by 1,400%

Thu, 18 Dec 2025 21:27:40 GMT

From Nervous to Thriving: How Jaclyn Kylie Skincare Launched Her Online Store and Grew Sales by 1,400%

Project Type: Full Custom Shopify Website
Location: Phoenix, AZ
Site: jaclynkylieskincare.com

Meet Jaclyn

Jaclyn is an esthetician and Face Reality Ambassador based in Phoenix, AZ. After five years of growing her service based business, she was ready to level up with an online store but the idea of launching e-commerce felt overwhelming.

She had built her own Squarespace site and liked the look of it, but it wasn’t designed to support sales. In her own words:

“I would love to start doing online shop but I don’t know how to navigate all that.”

That’s where we came in.

Goals & Challenges

Jaclyn’s goals were clear:

Make her website more professional
Launch an online store she felt confident in
Create a seamless experience for both service based and product clients

She had incredible client trust, consistent in person results, and a well known acne expertise but her digital presence didn’t reflect that. She needed something modern, powerful, and easy to update.

What We Created

We built Jaclyn a fully custom Shopify website that brought her brand to life while being conversion-focused from day one. Her site now includes:

Home, About, Services, Virtual Consultations, Contact, FAQ, and Mentorship Pages
Online Shop designed to sell skincare with ease
Ingredient Checker Tool for safe shopping
Password-Protected Products (for Face Reality actives + DMK)
Rewards Program to drive loyalty
Meta (Facebook/Instagram) Integration
Launch Graphics + Best Practices Guide to set her up for success
Website Training Video so she can confidently make updates herself

Her Results

From launch on Sept 9 to Dec 2025, here’s what we saw:

+1,400% increase in sales compared to her old site
+337% increase in sessions
+700% increase in orders
Four figure launch on her first day!
346% increase in conversion rate , up to 5.06%
Launched with a 7% conversion rate in her first 30 days

Jaclyn went from being “nervous to start” to watching her e-commerce grow organically every week.

Why It Worked

What made this launch such a success? Here’s what mattered:

Clarity + Confidence — We gave Jaclyn the tools, resources, and support to make tech feel doable, not scary. By launch day, she felt excited, not overwhelmed.
Strategic Design — Her site was built to convert. Clear calls to action guide users to shop, book, or learn more with no distractions in the way.
Personal Touches — From her mentorship page to her FAQ section, every detail of the site reflects who Jaclyn is, not just what she sells.
Education + Support — Jaclyn received our signature launch toolkit: a custom tutorial video, best practices for pre-launch success, and marketing templates to help her share the site confidently.
Loyal Client Base — Jaclyn’s business was already built on years of trust and great results. Her existing clients were ready to support her and shop online the moment the site went live.
A+ Launch Hype — Jaclyn did a phenomenal job of hyping her launch! She built momentum on social, showed up with energy and intention, and made it easy for her audience to celebrate and shop.

Ready to Build a Website That Sells While You Sleep?

Whether you’re dreaming of launching your first online store or scaling your skincare brand to the next level, we create websites for estheticians that convert.

✨ Custom Shopify sites
✨ Ingredient checkers
✨ Rewards programs
✨ Mobile-first design
✨ Support beyond launch

Let’s make your next chapter your best one.
Apply to work with us

A Bold, Badass Shopify Website for Doll Face Skin Club That Converts

Thu, 18 Dec 2025 19:28:38 GMT

A Bold, Badass Shopify Website for Doll Face Skin Club That Converts

Maeci, the founder of Doll Face Skin Club in metro Detroit, came to us after trying (and failing) to bring her vibrant, punk-rock skincare brand to life on her own. She had started on Wix, migrated to Shopify, and tried to make it work solo but tech wasn’t her thing. She knew what she wanted: something eclectic, fun, and functional. But her site just wasn’t cutting it.

On her intake form, she told us:

“Tech is not my zone of genius. I currently have a Shopify that I recently set up but cannot for the life of me make it my own.”

Maeci needed a site that matched her energy. A site as magnetic and memorable as her facials.

What We Created

We built Maeci a mini yet mighty Shopify site that packs a punch for both product sales and service bookings.

Our goal? To bring her vibrant brand to life while building a foundation for sales and scalability.

Here's what we built:

Fully custom Shopify site with Home, Shop, Rewards, Contact, Ingredient Checker, and a custom Link in Bio page
Mega Menu to simplify shopping experience
DMK product collection gated with a password
Rewards program to boost loyalty
Automated welcome email with 10% off for new subscribers
Instagram feed embedded in the footer
Meta (Facebook/Instagram) integration for easier selling

Bringing The Brand To Life

This wasn't about creating a minimalist, white space-filled esthetician website. This was about building a digital clubhouse for “Dolls & Deviants”, the tagline proudly displayed on her homepage. We infused her personality into every pixel, using expressive fonts, gritty textures, punchy colors, and snappy copy to reflect her offbeat, bold voice.

From “touch wizard” to “out-of-this-world facials,” we made sure Doll Face Skin Club felt just like a visit to Maeci’s studio: fun, a little weird, and full of great skin.

Immediate Results That Speak for Themselves

Since launching in December 2025, Maeci’s site has been working hard for her bringing in sales and turning visitors into customers.

�� Her conversion rate more than doubled , climbing to 2.27%
�� She’s seeing a massive increase in sessions , with consistent traffic growth since launch
�� E-commerce orders are rolling in , with dozens of online purchases just hours after going live
�� Giving her a four figure launch right before the holidays!

Oh, and her reaction?

“Omg these are absolutely insane!!! I’m obsessed. I’m OVER the moon!!!! Appreciate you guys endlessly ❤️”

She now works with us on a monthly retainer where we support her with email marketing, site updates, and strategy calls to keep the momentum going.

What Maeci Had To Say About Working With Us:

"Working with Dope Magic to create the Doll Face Skin Club website was truly such a full-circle moment for me. From the very beginning, Joelle and her team were incredibly personable, communicative, and easy to work with. The entire process felt seamless and supportive , which is priceless when you’re building something so personal to your brand.

What really sets them apart is their deep understanding of esthetics websites. They genuinely speak the language of our industry. Things like what can and can’t be sold online, how to properly structure services and products, and staying aligned with industry standards were handled effortlessly. I never felt like I had to over-explain myself—they just got it.

I’ve wanted to work with Dope Magic for so long, and Joelle and I even connected early on when we were both opening our businesses. It’s always been a cute little goal of ours to collaborate one day, and honestly, the timing felt written in the stars. I couldn’t be happier with the experience or the final result , and I’m so grateful to have worked with a team that truly understands both branding and esthetics at such a high level."

Maeci’s case proves that when your website reflects your brand and is designed to convert, magic happens. You don’t need a huge team or endless products, you just need a site that makes it easy for people to say yes.

Want a website that makes your skincare business unforgettable and drives real sales?

Whether your vibe is punk, polished, or something totally unique, we’ll build a custom Shopify site that fits like a glove.

Let’s build your dream website.
Apply to work with us

Esthetician Website Makeover: 1000% Sales Boost

Thu, 11 Dec 2025 02:27:04 GMT

Esthetician Website Makeover: 1000% Sales Boost

When Cara, the founder of We Love Acne , first came to us, she was ready for a major change. She was approaching her 5 year business anniversary with a fresh new brand identity and a big goal: to go almost completely virtual. But she felt held back by the limitations of Squarespace. Her old site lacked the functionality, speed, and strategy needed to support the next phase of her growth.

We helped her shift from Squarespace to Shopify with a completely custom esthetician website design that showcased her expertise, built trust with new visitors, and made shopping effortless. From navigation to product education, every detail was designed with the modern skincare shopper in mind.

And the results? ��

The Results: A Website That Converts

+1241% increase in site traffic, from 1,015 sessions to over 13,600
+1200% increase in order volume
Conversion rate jumped from 1.13% to 3.4%
Average order value increased by 77.5%
Improved SEO visibility , driving consistent organic traffic

Read more to learn how Shopify helped her get there.

A Strategic Overhaul for Virtual Success

We kicked off her Shopify rebuild just in time for her anniversary launch on June 23, 2025 , with her new branding front and center.

Our focus? Building a clean, high performing e-commerce site that not only looked good, but functioned like a well oiled machine.

Here’s what we implemented:

Fully custom Shopify website with pages for: Home, About, Services, Blog, Free Resources, Rewards Program, Ingredient Checker, and Contact
Skincare Quiz to guide conversions through personalized recommendations
Rewards Program to drive customer loyalty
Product reviews to gain
Password-protected collection for exclusive content
Product Reviews Integration, s ocial proof built right into the site with verified product reviews
Customized Product Pages , e very product page includes a “Why We Love This Product” section written in Cara’s voice, highlighting what makes it unique and worth buying
Free sample add-on to increase AOV and customer satisfaction
Strategic icons like “Same-Day Shipping” and “Cara Approved” to boost credibility and trust
Speed optimization : Mobile performance jumped from 62 → 98, Desktop from 76 → 81

In December, we helped her take it even further with a megamenu for easier browsing and added systems that improved conversions.

The Results: A Massive Revenue Jump

After launching her new website in June 2025 , Cara’s numbers skyrocketed.

since launch, comparing jan-june 2025 & june-dec 2025:

+1241% increase in site traffic , from 1,015 sessions to over 13,600
+1200% increase in order volume
Conversion rate jumped from 1.13% to 3.4%
Average order value increased by 77.5%
Speed optimization: Mobile performance jumped from 62 → 98, Desktop from 76 → 81

Instead of pouring energy into fixing tech issues, Cara now focuses on serving her acne clients while her site does the heavy lifting behind the scenes.

And when Black Friday hit, here’s what she messaged us:

Want a Website Like This?

If you're an esthetician trying to sell skincare online, or just want a site that actually converts, this is your sign to stop DIYing and start scaling.

We build websites for estheticians that don’t just look pretty, they work.

Whether you're booking clients, selling products, or both, your site should do more with less effort.

Let’s build your dream esthetician e-commerce website.
Apply to work with us

What Your Esthetician Website Needs to Convert Clients and Sell More Online

Wed, 10 Dec 2025 18:42:11 GMT

What Your Esthetician Website Needs to Convert Clients and Sell More Online

When it comes to growing a beauty business, websites for estheticians play one of the biggest roles in booking more clients, selling more skincare, and creating a brand that feels elevated and trustworthy.

But here’s the problem most estheticians face: they either don’t have a website at all… or the website they do have is confusing, outdated, or not built to convert.

At Dope Magic Co., we specialize in designing high-converting Shopify websites for estheticians , and we’ve seen the same patterns over and over: DIY websites that don’t convert, confusing booking flows, broken online stores, and missed opportunities to sell retail.

This guide will walk you through exactly what esthetician websites need, the mistakes holding most estheticians back, how your website impacts bookings and retail, real examples of esthetician websites built correctly, and why Shopify is the strongest platform for the beauty industry.

Why Websites for Estheticians Are So Important

Today’s beauty clients don’t book blindly. Before scheduling with you, they:

look at your services
compare prices
read reviews
check availability
skim your online shop
scroll your homepage to understand your vibe
decide whether they trust you with their skin

Your website is your first impression and for many clients, it’s the reason they either book immediately or click away.

An effective esthetician website:

increases client trust
attracts higher quality bookings
reduces repetitive questions
sells products 24/7
builds a premium, elevated brand
guides clients exactly where they need to go

The 3 Most Common Website Struggles Estheticians Face

1. DIY Websites That Don’t Convert

Most estheticians start with a template or booking-app “website,” but DIY setups usually lead to:

unclear navigation
weak or missing copy
no SEO strategy
inconsistent branding
a messy mobile experience

Your website should be your #1 sales tool not something you hope no one looks too closely at.

2. No Online Store (or a Store That’s Hard to Shop)

Selling skincare is one of the fastest ways to grow, yet many estheticians have:

no online shop at all
poorly organized product pages
confusing product navigation
no ingredient info or education

A clean, strategic e-commerce setup = more retail sales without extra effort.

3. Platforms That Can’t Grow With You

Squarespace, Wix, or booking-app sites are going to struggle to meet your needs when you want:

advanced e-commerce
better SEO
custom design
professional branding
mobile optimization

This is why we rebuild most cluttered or outdated sites on Shopify: the most powerful platform for estheticians who want long-term growth.

What Every Esthetician Website Must Have to Convert

1. A Clean, Strategic Homepage

Your homepage must:

clearly communicate what you offer
build trust instantly
guide clients where to go
showcase your top services
feature strong CTA buttons

2. A Professional E-Commerce Setup

An effective esthetician shop includes:

clear product categories
product reviews
subscription options
related products
ingredient breakdowns
routine recommendations
expert notes

3. SEO-Optimized Copy

Your website needs:

keyword-rich headers
optimized service descriptions
proper metadata
alt text
internal linking

SEO helps clients find you on autopilot.

4. Mobile-First Design

Most esthetician clients browse on their phones. Your website must feel fast, scrollable, and easy to book from.

5. Strong CTA Buttons

Clear navigation isn’t pushy, it’s supportive. Guide your clients to:

book an appointment
shop products
learn more about services
contact you

Real Examples of Effective Esthetician Websites

Here are a few websites built by Dope Magic Co, each one created with beauty industry expertise, strategic design, and Shopify best practices:

Belleame Skin

When Jillian came to us, she already had a beautiful Showit website for her Gilbert, Arizona based esthetician business but it couldn’t sell her products or support social selling. She wrote, “I have a website, but it was not built including my products to sell or social media.” She had tried working with another designer before, felt overwhelmed by the tech, and didn’t have the time or knowledge to set up e-commerce on her own.

She needed more than a pretty website. She needed a site that could actually generate revenue.

We rebuilt her entire online presence on Shopify and equipped her with a shipping guide so she felt confident launching her online store for the very first time.

And the results?

✨ Five-figure launch in the first month
✨ 84% increase in traffic
✨ 4.49% conversion rate
✨ 75+ orders from a brand-new shop

Since launch, Belleame has continued to grow with:

✨ 706% increase in traffic
✨ 399% increase in orders
✨ 5%+ ongoing conversion rate

Jillian went from “no clue how to ship a product” to running a thriving e-commerce business that supports her as a solo esthetician and finally reflects the elevated brand she’s built.

See how we helped →

Doll Face Skin Club

Doll Face Skin Club didn’t want another soft, beige, “spa-like” esthetician website because that’s not who they are. Their brand is bold. Punk. Energetic. Loud in all the right ways. Their treatments are results driven, but their personality? Unapologetically fun.

When they came to us, their existing website couldn’t keep up with their vibe or their growth. The branding felt flat. The design lacked personality. The booking flow didn’t reflect their modern, edgy feel. And their online shop wasn’t set up to support the retail expansion they envisioned.

They needed a website that felt like their brand: rebellious, playful, and confident, while still functioning like a polished, high-performing business.

At Dope Magic Co, we transformed their entire digital presence. We:

built a completely custom Shopify site anchored in their punk, fun brand identity
infused personality through bold layouts, punchy copy, and high-contrast design
set them up with rewards, an ingredient checker, and virtual consultation flow
structured a clean, intuitive online shop ready for future product launches

And the results speak for themselves:

✨ A website that finally matches their in studio personality
✨ A five figure launch

Now, Doll Face Skin Club has a digital home that is just as iconic as their brand. It’s not just a website, it’s a full experience. A vibe. A statement. And most importantly? It converts.

SKINriched Clinic

SKINriched came to us with a clear realization: their old Squarespace site wasn’t doing their multi-location medspa justice. The brand experience inside their clinics felt luxurious, intentional, and results-focused but their online presence felt outdated, limited, and too small for the level of care they provide.

They wanted a website that truly reflected who they were becoming. A site that felt elevated, high-end, and seamless. A digital home that could support multiple locations, higher traffic, increased product sales, and a growing patient community.

So we moved them to Shopify and rebuilt everything from the ground up.

We delivered:

a fully custom Shopify site designed to feel elevated and editorial
streamlined navigation that reduced friction and improved the booking experience
an upgraded online shop built for scale, product education, and high conversion
advanced features that supported bundling, memberships, and future growth
a visual identity that aligned with their in-clinic luxury

And the results?

✨ Doubled sales in the first month
✨ Doubled website traffic immediately upon launch
✨ A digital presence that finally reflects their multi-location, luxury-driven brand
✨ A site built to grow with them for years to come

SKINriched now has a polished, strategic online experience that matches the luxury they deliver in person and elevates every step of the patient journey.

See how we transformed their site →

See our full portfolio here .

Why Estheticians Choose Dope Magic Co

There is a massive difference between hiring a generalist web designer and hiring someone who understands the beauty industry deeply.

Here’s what sets Dope Magi c Co . apart:

✨ Beauty-Industry Expertise

We understand treatment categories, skin concerns, product lines, retail strategy, and booking workflows which allow us to design intuitive, high performing websites.

✨ Advanced Shopify Knowledge

We stay ahead of Shopify updates, features, and best practices so clients get a polished, modern, scalable website built to last.

✨ Conversion-Focused Design

Every section, layout, and button is intentional. No clutter, no guesswork.. just design that increases bookings and retail sales.

✨ A Warm, Streamlined Client Experience

Our process is efficient, supportive, and high touch. We anticipate your needs, simplify decisions, and provide resources for long-term success.

Ready for a Website That Actually Converts?

Your esthetician website should:

look elevated
feel aligned with your brand
attract ideal clients
increase retail sales
reduce stress
grow your business automatically

If you're ready to stop DIYing and create a website that supports your next level…

�� Apply to work with Dope Magic Co.

Your dream website is closer than you think.

Esthetician Websites: How to Build a Beautiful, High-Converting Website for Your Esthetician Business

Tue, 25 Nov 2025 17:38:13 GMT

Esthetician Websites: How to Build a Beautiful, High-Converting Website for Your Esthetician Business

If you're an esthetician looking to grow your business, increase bookings, and boost online retail sales, your website isn’t just “nice to have”, it’s one of your most powerful business tools. Yet most esthetician websites fall into one of two categories:

Too pretty and not strategic or t oo functional and not elevated

The truth is this: an effective esthetician website must be both.

Beautiful and intentional. Peaceful and persuasive. Warm and conversion-driven.

As a designer who specializes in building custom esthetician websites on Shopify , I’ve seen firsthand how the right strategy and design can transform an esthetician's business from brand new studios to fully booked, product selling powerhouses.

This guide breaks down everything you need to know about esthetician websites, what to include, what actually converts, and how to build a site that works just as hard as you do.

Why Esthetician Websites Matter More Than Ever

Today’s beauty clients don’t just book randomly.

They:

research your service menu
compare your pricing
skim your reviews
scroll your gallery
check your retail shop
assess your vibe
decide if they trust you with their skin

Your website is where potential clients decide:

“Do I trust you?”
“Do you get results?”
“Do I feel comfortable booking with you?”

A strong esthetician website can:

increase client trust before they ever walk in the door
educate clients so they arrive more prepared
reduce repetitive booking questions
automate scheduling + intake paperwork
boost retail sales
attract clients who already feel aligned

A weak one? It costs you sales every single week.

What Makes a High-Converting Esthetician Website

Whether you DIY or partner with a professional, these elements are non-negotiable if you want your website to convert.

1. Clear, Easy Navigation

Visitors should immediately know:

what you offer
how to book
how much it costs
what makes you different

Confusion is the #1 enemy of conversion.

2. A Homepage That Instantly Builds Trust

Your homepage should answer:

who you are
who you help
where you're located
what you specialize in
what transformation you create
why clients should choose you

The goal? Make visitors feel understood and excited.

3. A Strategic Service Page That Educates + Sells

Your services page should include:

clear treatment descriptions
results clients can expect
skin concerns treated
before + afters
FAQs
pricing
who each treatment is best for
pre- and post-care instructions

This is your opportunity to show depth, knowledge, and expertise.

4. Online Booking That’s Simple + Seamless

Your booking process must feel:

fast
mobile-friendly
intuitive

A complicated checkout process kills conversions.

5. Retail Pages That Educate and Convert

If you sell products online, your store should:

categorize by type and brand
include ingredients, how to use, and benefits
recommend routines
offer bundles
provide expert advice

Clients want to make informed decisions. Your website should guide them.

6. Social Proof Everywhere

People trust people. Make sure you include:

reviews
before + afters
transformation stories
testimonials
results-based evidence

Social proof accelerates booking decisions.

Common Mistakes Estheticians Make on Their Websites

These are the biggest mistakes I see and all of them affect sales.

❌ Using a generic template: Pretty isn’t enough. Your site needs strategy, UX, and conversion psychology.

❌ Hiding pricing or booking: If visitors can’t find your pricing or booking button quickly, they leave.

❌ Weak or vague copy: Your website should sound like a confident expert, not a placeholder.

❌ No SEO strategy: If you're not ranking in search, your ideal clients can't find you.

❌ Not showcasing expertise: You're an expert, show it! Clients book with estheticians who educate and lead.

Why Shopify Is the Best Platform for Esthetician Websites

Shopify is unmatched for estheticians who want to sell online or scale long-term.

Compared to Wix or Squarespace, Shopify offers:

faster load times
built-in e-commerce
advanced SEO tools
meta integration
a massive app ecosystem
better inventory management
scalable features
powerful analytics
automation options
subscriptions + bundling
a more professional, polished feel

If you want to increase online sales, build a seamless booking flow, and look like a premium studio, Shopify is your best option.

Why Work With a Designer Who Specializes in Esthetician Websites

There is a massive difference between hiring a generalist web designer and hiring someone who understands the beauty industry deeply.

Here’s what sets Dope Magic Co. apart:

✨ Beauty-Industry Expertise

We understand how estheticians sell, both services and retail. We are familiar with:

their booking flow
their product lines
what shoppers look for
how beauty clients make decisions
what increases conversions

We spot gaps and solve problems before our clients even notice them.

✨ Advanced Shopify Knowledge

We stay ahead of every Shopify release, improvement, and feature so our clients always receive the most modern, optimized build possible.

✨ Conversion-Focused Design

Our designs are warm, sophisticated, elevated, and built with intention. Every layout, color choice, button, and section serves a purpose: conversion.

✨ Strategic Partnership

This is more than design.
We guide.
We anticipate.
We support.
We simplify.

Our clients feel safe, supported, and confident from onboarding to launch.

✨ Ready-Made Resources

Every Dope Magic client receives:

tutorials
social media assets for launch
launch best practices
marketing recommendations

We set our clients up to win long after launch day.

What to Include on Your Esthetician Website (A Complete Checklist)

Use this checklist whether you’re DIYing or hiring a professional.

Home Page

hero statement
booking buttons
short intro - who you are, where you're located, and what you do
featured services
before + afters
testimonials
featured products
final call to action to book

Service Page

clear descriptions
pricing
benefits
before + afters
FAQs
testimonials
pre/post care
final call to action to book

About Page

your personal story
education + credentials
your favorite products
your philosophy + values
what makes you different

Contact Page

your address
your hours
social media icons
faqs
contact form

Online Store

categories (shop by brand, shop by type, shop by price, shop by featured)
breadcrumbs
ingredients
how to use
you may also like

Examples of Beautiful, High-Converting Esthetician Websites

Here are real esthetician websites designed by Dope Magic Co:

Mainely Skin

Before working with us, Rebekah was running a thriving acne studio in Maine with nothing but a booking system and handwritten shipping labels. Tech wasn’t her thing — but growth was. We built her a warm, luxurious, fully automated Shopify site, and today she’s increased her revenue by 540% and streamlined every part of her client experience.

See how we helped →

Jaclyn Kylie Skincare

When Jaclyn came to us, she was running her business on a service-based Squarespace site she had built herself. She liked it but she knew it could do more. As a Phoenix-based esthetician with a growing patient base, she dreamed of expanding into eCommerce but felt overwhelmed and unsure where to begin.

We helped her transition from Squarespace to Shopify, coached her through what to purchase, sent tutorials on order management, and handled the full setup so she could focus on her business instead of her tech.

The result?
✨ 100+ online orders
✨ A five-figure launch
✨ A rewards system she’d been wanting from day one

What started as uncertainty has now become a thriving online store and a huge new revenue stream for her business.

Kelsey Meraki

Before working with us, Kelsey was running a thriving esthetics business but drowning in text messages and DMs for product orders. She dreamed of a real online shop but didn’t have the time to build it herself. After moving her to Shopify, her sales jumped 382% , and she finally has an effortless, scalable system her clients love.

See how we helped →

SKINriched Clinic

SKINriched came to us knowing their old Squarespace site wasn’t doing their multi-location medspa justice. After moving them to Shopify with a custom design, improved navigation, and advanced features, they doubled both sales and traffic in the first month. Their online experience now matches the luxury they deliver in person.

See how we transformed their site →

See our full portfolio here .

Ready for a Custom Esthetician Website That Actually Converts?

Your website should feel:

✨ elevated
✨ warm
✨ strategic
✨ spacious
✨ luxurious
✨ conversion-focused

That’s exactly what we create at Dope Magic Co.

If you're ready to elevate your brand, attract aligned clients, and build a website that becomes a powerful revenue-generator…

�� Apply to work with Dope Magic Co.

Your dream website is closer than you think.

400% Sales Growth: Beauty in Bloom’s Website Overhaul

Wed, 19 Nov 2025 18:27:29 GMT

From DIY to Five-Figure Months: How Beauty in Bloom Blossomed with a Custom Shopify Website

Sheena McKenzie is a lash artist and esthetician based in Moscow, Idaho, who’s been in the beauty industry for over seven years. While lashes were her first love, the past two years have brought expansion into facials, skincare, and holistic services. With a loyal client base and a desire to grow, Sheena came to us with a clear goal: bring her online presence up to the level of the in person experience she delivered every day.

“I’m passionate about my clients and delivering a service they’ll never forget and can’t wait to come back to.”

But despite her strong vision, Sheena was stuck in a DIY website that didn’t reflect her brand or support her goals — especially her dream of launching an e-commerce shop.

The Challenge

Sheena had created her site on Squarespace, but it wasn’t converting. She wanted something classy, timeless, and functional , but didn’t know how to bring it to life. As a former shipping and manufacturing manager with eBay experience, she was confident in the fulfillment side of e-commerce but didn’t have the time or expertise to build the storefront itself.

“Tech is not my zone of genius. I know what I want but have no clue how to create it.”

On top of that, her site wasn’t showing up well in search engines, and she had no clear strategy to help convert her traffic into bookings or buyers.

The Solution

We built Sheena a custom Shopify website designed to match the experience she gives in person: elevated, warm, and professional. Her new site included:

Custom home, about, services, and contact pages
A fully functional e-commerce storefront with categorized collections
A pore-clogging ingredient checker to educate her acne prone clients
Blog functionality for future SEO growth
An SEO audit with keyword research and implementation
Guidance on improving conversion and visibility

After launching in July 2025, Sheena also joined our monthly website support retainer, giving her access to continued strategy, page edits, product updates, and growth support whenever she needs it.

The Results:

In just the first month after launch, Sheena had a five-figure sales month with orders and sessions increasing drastically compared to the month before.

From July to November, she's seen:

321% increase in orders
408% increase in sales revenue
321% increase in site traffic
And a healthy conversion rate that proves the new site isn’t just pretty, it’s working.

What Sheena Had to Say:

"I can't even begin to tell you how amazing Joelle and her team are at Dope Magic. From start to finish, they brought my vision to life and made the process smooth and stress free!

My website reflects my brand perfectly. I am so grateful I chose them - worth every penny!!

Work With Us

Sheena came to us wanting a website that would match the quality of her services and now she has one that does that and more. We’re so proud to be her creative partner as she continues to scale her business and build new revenue streams.

Want results like this?
✨ Work with us and let's build something magical.

From Showit to Shopify: Nova Lush’s 215% Growth

Fri, 31 Oct 2025 18:14:54 GMT

From Showit to Shopify: Nova Lush’s 215% Growth

Nova Lush launched her Shopify storefront and grew revenue by 215%, with a 5-figure launch and 188% increase in orders.

Nova Lush Aesthetics

Location: Stamford, Connecticut
Service: Mini eCommerce Website
Client Since: November 2024
Growth Since Launch:

Revenue increased by 215%
Orders grew by 188%
Conversion rate rose by 89%
Sessions increased by 55%

Kimberly, the founder of Nova Lush Aesthetics and a 2025 Face Reality Acne Expert Finalist , came to us with a beautiful Showit website but no way to sell products online. She had just invested in elevated new branding and was ready to take her digital presence to the next level.

Her goal?
Launch an e-commerce storefront that felt professional, matched her new visuals, and made it easy for clients to shop.

She kept her existing Showit site as her primary site and added a custom Shopify storefront for her products. Her new storefront was built with intentional browsing in mind—user-friendly, mobile-optimized, and designed to convert.

What We Created Together

Kim signed on for our Mini eCommerce Website , which includes:
✔️ Custom homepage
✔️ Fully built-out shop
✔️ Clients-only collection
✔️ Ingredient checker
✔️ Contact page
✔️ Meta integration for Instagram shopping

Her new storefront allows her to easily manage inventory and launch promos plus, it connects seamlessly to her Instagram stories to drive more traffic directly from her community.

What Happened Next

In her first month post-launch, Kimberly hit 5-figure sales .
Since then, she's continued to grow steadily with:

215% increase in total revenue
4.32% conversion rate (up 89% since launch)
Ongoing growth in site traffic and orders

Kim is now one of our retainer clients, and we support her regularly with:

Product uploads
Discount launches
Shopify edits
Strategic upgrades

It’s been incredible to support Kim as her shop continues to grow not just at launch, but months later too. We’re honored to help bring her vision to life and watch her business thrive.

What Kim Had To Say:

"Working with Dope Magic has been such a smooth and positive experience! They brought my vision to life and made the entire process of launching my e-commerce site so much easier. Selling to my clients is now effortless, and everything looks and functions perfectly. What I really appreciated most was how well they listened anytime I wanted to make adjustments, they were attentive, patient, and delivered without hesitation. I’m so grateful I chose them and would highly recommend their team to anyone looking for a professional, user friendly, and beautiful website!"
— Kim Marichal, Owner of N ova Lush Aesthetics "

Ready to grow your online sales?

Whether you’re launching your first storefront or need to optimize the one you already have, our Shopify websites are built to grow with you.
✨ Let’s chat about your dream website.

How Carly Transformed Her Acne Clinic’s Online Store with Shopify

Mon, 13 Oct 2025 01:31:24 GMT

How Carly Transformed Her Acne Clinic’s Online Store with Shopify

Client: SKINSPIRED ACNE CLINIC

A Quick Overview:

Carly, the founder of Skinspired Acne Clinic , came to us ready to evolve. After years on Squarespace, she was ready to sell products more efficiently and grow her acne-focused skincare brand with a site that could scale.

She already had an engaged audience and strong sales potential.. what she needed was a site that worked as hard as she did. She went from a low performing Squarespace website to a 390% increase in revenue and 1100% traffic growth once switching to Shopify.

The Deep Dive

We started by refreshing her branding with our branding add on for fonts and colors. At the time, her Squarespace site was maxed out. It wasn’t designed for e-commerce, and she didn’t know how to bring her ideas to life. We got going on building a Shopify website tailored to her acne clinic and products!

Her new Shopify site included:

Custom home, about, services, membership, and contact pages
An elevated shop page with collections, bundles, and subscriptions
Virtual consultation page for inquires
Ingredient checker
Post-purchase emails + automations
Shipping + local pick up options
+ more!

Everything was designed to convert and built with growth in mind.

The Results:

Launch Month Results

Carly’s new site went live in November 2024 and the results that month spoke for themselves.

Site traffic increased by 414% compared to Squarespace
2.3K+ site visits
Five figure launch
Immediate sales surged , with most orders placed via her brand new storefront

The Long-Term Growth

Fast forward 11 months, and the impact of the new site is undeniable:

Total sessions increased by over 1100%
Revenue jumped by 390%
Orders grew steadily month after month

This wasn’t just a launch spike, it was sustainable growth rooted in strategy, design, and ease of use.

What Carly Had to Say:

" Working with Joelle and her team at Dope Magic Co was such an incredible experience. I have worked with a couple other web designers in the past and never truly felt fulfilled. After the first call I had with Joelle, I knew Dope Magic was the perfect fit. The one thing that stood out to me with Joelle is her expertise in working with Estheticians. Her niche in the industry truly makes it such a smooth process & extremely timely! They don't just treat you like another customer, they create a lasting relationship & they will forever retain my business when it comes to my brand. I now have a beautiful, brand new eComm shop on my website thanks to Dope Magic Co & I cannot wait to create more magic with them!"

If you're hand-writing shipping labels, feel like sales on Squarespace have hit a plateau, or dreaming of a professional eCommerce website that works for you, we've got you.

When you're ready to finally feel confident sending people to your site...we can help. Fill out our application to get started!

How Mainely Skin Boosted Revenue by 540% in 10 Months

Fri, 10 Oct 2025 19:05:47 GMT

How Mainely Skin Boosted Revenue by 540% in 10 Months

Before working with us, Rebekah was running a thriving acne-focused esthetics business in Windham, Maine but doing it all on her own. No employees, no online store, and no website. Just a basic booking system and handwritten shipping labels.

Tech? Not her thing.

But with a growing product inventory, a loyal client base, and recurring issues accepting payments, Rebekah was ready to level up, without doing it all herself.

The Challenge

When Rebekah reached out, she was feeling overwhelmed trying to scale her business:

No website, only a booking system
Handwriting shipping labels and orders
Vagaro’s payment processing was glitchy
No automated way to track or fulfill product orders
No time or energy to figure out Shopify on her own
She wanted a professional site that would allow her to sell product online, streamline shipping, and offer clients a better experience — without any added tech stress.

The Solution

We built Rebekah a Full eCommerce Website , which included:

A branded Home, About, Services, and Contact page
A full Shop featuring her all her products
Subscribe & Save feature to increase recurring revenue
A password-protected store to control access
A virtual consultation page for new acne clients
A custom ingredient checker tool for client education
Fully integrated shipping and label printing
A clear mobile-friendly design that’s easy to navigate
Every step of the site was built with her business needs in mind, so Rebekah could finally get out of the weeds and focus on her clients.

The Results:

Since launching her Shopify site in December 2024, Mainely Skin has seen:

Website traffic increased by over 550%
Revenue increased by over 540%
Orders grew by over 780%
Conversion rate held steady at an impressive 9.6% (3x industry average!)
Email subscriber list grew consistently
Saved hours each week by automating order fulfillment

WHAT REBEKAH HAD TO SAY:

"Joelle is the BEST. If you are an esthetician or spa owner who needs a website or an ecommerce site — she’s your girl. For years I was getting by with just a booking site. I was ready for a more professional site and a seamless way for my clients to buy product (and for me to ship them out). Joelle made the process SO easy. I never had to worry about anything at all. She is efficient, creative and knows the ins and outs of what estheticians need!"
— Rebekah Rollins, Owner of Mainely Skin "

Work with us!

Ready to stop handwriting orders and start scaling like Rebekah?

Whether you're a solo esthetician juggling it all or looking to create a professional online storefront that sells while you sleep, our team can help you build a Shopify site that looks good and works hard.

✨ Let’s chat about your dream website.

From Chaos to Clarity: Kelsey Meraki’s Shopify Glow-Up

Wed, 08 Oct 2025 02:03:19 GMT

How Kelsey Meraki Streamlined Her Online Orders & Scaled Her Product Sales

After switching to Shopify, Kelsey increased her sales by 382%, boosted her traffic by 169% , and finally freed herself from the chaos of DMs and texts for orders.

The Challenge

No streamlined system for product orders
Order chaos in texts and DMs
Frustration with DIY website tools
Desire to attract new clients and make shopping easier for existing ones
Time constraints as a busy esthetician and co-owner

The Solution

Kelsey partnered with us for our Full eCommerce Website Package , which included:

Full migration from Squarespace to Shopify
Custom Home, About, Services, Contact, and Shop pages
A Clients-Only Shop for exclusive product access
An Ingredient Checker Tool for easy pore-clogging lookups
A Virtual Consultation Page to support new patient onboarding
Strategic design optimized for conversions and client ease

She sells Face Reality, Cosmedix, and Skinbetter, products that are now beautifully featured and easy for clients to shop 24/7.

“It had been a dream of mine to have my own website with products that clients could shop directly from since becoming an esthetician 7 years ago.”

The Results:

Since launching her new Shopify site, here’s what changed for Kelsey between May and October 2025:

+382% increase in total sales
+383% increase in total orders
+169% increase in site traffic
+2.3% increase in conversion rate

She even had 10 online orders in a single week while being fully booked with clients, something that would have overwhelmed her pre-website.

“I had 10 orders this week online & I was fully booked. I genuinely do not know how I was taking those orders before while still taking clients!! THANK YOU! Best investment ever.”

WHAT KELSEY HAD TO SAY:

"Working with Joelle & her team was the best decision I have made for my business. It had been a dream of mine to have my own website with products that clients could shop directly from since becoming an esthetician 7 years ago.

Having Joelle build out my website & Shopify store took so much pressure off of my plate. As a small business owner I was getting multiple messages, texts & direct messages a day for orders that I was having a difficult time keeping organized.

Investing in my website has allowed me to put operations in place & refocus my energy back to the treatment room. I can’t thank Joelle enough! ��"

Ready to Scale Like Kelsey?

If you're still manually taking orders or trying to DIY a site you don’t love, it’s time for a smarter, streamlined solution. Let us build the online store your business deserves.

✨ S TART YOUR WEBSITE PROJECT

How This Solo Esthetician Launched an Online Store and 4X’d Her Investment

Mon, 06 Oct 2025 01:35:11 GMT

How This Solo Esthetician Launched an Online Store and 4X’d Her Investment

When Amber Preston , an esthetician based in Columbus, Ohio, stepped away from the treatment room for a personal sabbatical, she wanted to stay connected to her clients and continue generating income. But she didn’t have the tech setup she needed to make that happen. That’s where we came in.

In just six months since launching her Shopify store, Amber Preston Aesthetics has seen explosive growth, boosting sales by nearly 300%, tripling orders, and driving over 800% more traffic while turning her website investment into an over 4X return within the first month.

The Challenge

Amber’s original site was built on Duda, a great platform for service businesses, but not equipped for serious e-commerce. She needed a store that could:

Sell skincare online while remaining compliant with skincare brand rules
Integrate with Instagram for social selling
Protect professional-only products with password protection
Offer multiple ways for clients to shop by brand, skin concern, or best-sellers
Automate rewards, discounts, and customer retention
Feel elevated and luxury, while staying easy to navigate

And most importantly? She didn’t want to waste time setting it all up herself.

The Solution: A Mini Ecommerce Site Built for Skincare Sales

We got Amber set up with our Mini eCommerce Package and built a clean, conversion-optimized Shopify store that supported her goals (and looked stunning doing it!)

Here’s what we implemented:

Password-protected professional products
Direct links to her Skinbetter portal with custom buttons that say “Purchase on Skinbetter” instead of “Add to Cart”
Shop filters for categories like Best Sellers, New Arrivals, Shop by Skin Concern, Shop by Brand, and more for her 300+ products
10% off first-order popup to grow her email list
Loyalty rewards program to increase repeat purchases
Meta (Facebook/Instagram) integration so clients can shop directly from Instagram Stories
Instagram feed in footer to showcase social proof and fresh content

She now has a digital storefront that works 24/7 whether she’s in the treatment room or not.

The Results:

Amber launched her online store in April 2025. Here’s what’s happened since:

Total sales increased by 291%
Orders increased by 373%
Traffic grew by 821%
Email subscriber list grew by 65%
Earned back her website investment more than 4x in her first month alone

And the best part? Amber now gets compliments on her site all the time. It’s one of the most referenced examples by estheticians asking us for a “clean, elevated, luxury look.”

WHAT AMBER HAD TO SAY:

"Joelle and her team (Hannah in particular) have been an absolute joy to work with in building my new website and Shopify store. I’ve had a few websites over the course of my career in esthetics (14 years) - and this by far is my favorite. Not only is the design stunning and reflects my brand in every capacity, but working with a company who specialize working with estheticians, made the process seamless and I knew I was in the best hands to execute my vision. Any changes or updates I need to the website, they are quick to respond and deliver the requests. Thank you so much Joelle and Hannah for creating such a beautiful and efficient website tmy customers and I love!"

Ready to Build Your Own Luxury Skincare Store?

Whether you’re going on sabbatical, planning to scale your skincare brand, or simply want your site to work harder for you, we’d love to help. Our eCommerce sites are built specifically for estheticians and skincare professionals. No tech overwhelm, just beautiful, functional design that actually sells.

Let’s build your dream store.
✨ Apply to work with us

From Showit to Shopify: How Belleame Skin Turned Her Website Into a Sales Machine

Wed, 01 Oct 2025 21:07:58 GMT

From Showit to Shopify: How Belleame Skin Turned Her Website Into a Sales Machine

When Jillian first came to us, she already had a beautiful Showit website for her Gilbert, Arizona-based esthetician business, Belleame Skin . The problem? It didn’t include an online store or any integration with social media. She wrote in her intake form, “I have a website but it was not built including my products to sell or social media.”

She had tried working with a designer before and had a negative experience. Tech wasn't her zone of genius, and she didn’t have the time or energy to set up an online shop on her own. She was feeling stuck, even though she had great products and loyal in-person clients. She just needed a website that could actually sell for her.

In her first month after her website launch with us, Belleame Skin had a five-figure launch with a conversion rate over 4 percent . Sessions increased by over 80 percent compared to her previous site!

Photo Credit: @lindseyChairezphotography

The Deep Dive:

We built Jillian a custom Shopify site that reflected her elevated brand and made it easy for patients to shop from anywhere.

Her new site included:

A password-protected client-only shop
An ingredient checker tool to flag pore-clogging ingredients
A rewards program where patients earn points when they purchase skincare
Social selling features including a Meta + Instagram integration so she could tag products in her stories and feed

We also set up key pages for Home, About, Services, Shop, Virtual Consultation, Ingredient Checker, and Contact.

To make her launch smooth, we sent her our client shipping guide so she knew exactly what to expect and how to prep.

She went from never shipping a product before to being fully equipped to run an e-commerce business.

The Results:

Launch Month (April-may 2025)

84% increase in site traffic
75+ orders
4.49% conversion rate
A five-figure launch from a brand-new store

From Launch Day to Today (April – Oct 2025):

706% increase in traffic
399% increase in orders
5.07% conversion rate
Sales continue growing month after month

She went from “no clue how to ship products” to confidently managing a fully-functioning online store that brings in revenue while she’s working in the treatment room!

What Jillian Had to Say:

“Thank you SO MUCH. It’s been such a pleasure working with you all. Thank you for giving Belleame Skin the website of my dreams. You have helped me streamline my online business so much. As a solo esthetician this is life changing for me. Love you guys. Forever thankful.”

Ready to grow your skincare brand?

Whether you're switching platforms, launching a product line, or just tired of tech headaches, we're here to help you build a website that actually sells.

At Dope Magic, we specialize in Shopify websites for estheticians and medspas ready to scale their online sales. From rewards programs to product uploads, shipping guides to forms, our team handles the setup so you can focus on what you do best: treating skin and building client relationships.

Need to migrate off Showit or Squarespace?
Launching your first online shop?
Want to finally rank on Google?

We’ve got you.

Let’s make magic together.
✨ Apply to work with us

From GlossGenius to Google Rankings: How Kind Esthetics Grew Online Orders by Over 80% in 6 Months

Tue, 30 Sep 2025 01:17:09 GMT

From GlossGenius to Google Rankings: How Kind Esthetics Grew Online Orders by Over 80% in 6 Months

When Stazie from Kind Esthetics reached out to us, she was just over a year into her business in The Woodlands, Texas. Her booking system was set up through GlossGenius, but she didn’t have a true website. She described herself as “ not good at anything to do with computers and websites ,” and knew her online presence wasn’t doing her services or her brand justice.

She had a clear vision. She wanted to start shipping products, educate her acne bootcamp clients through a resource hub, and create a clean, elevated site that represented her professionalism and personality. She also wanted the ability to grow her email list and improve her visibility on Google without needing to run ads.

Six months after launching her new Shopify site with Dope Magic Co, Kind Esthetics saw:

174% increase in traffic
84% more online orders
49% increase in returning customer rate
13% boost in average order value
More new clients from Google without running ads

The Deep Dive:

Kind Esthetics is a solo esthetician studio focused on results-driven acne treatments, client education, and skin confidence. Stazie is a certified acne specialist and Face Reality provider but her online presence didn’t reflect that yet. She was only dropshipping products and had no eCommerce setup of her own. Her site didn’t have a client hub, an SEO strategy, or tools to support her as she grew.

She wanted a digital home where she could:

Start shipping products herself
Provide answers to common acne questions to cut down on DMs
Add more passive income options like subscriptions
Grow her email list and attract new clients from Google

We designed a custom mini Shopify site that does all of that, and then some.

Features We Built For Her Skincare Website:

Homepage with her brand voice, services, and product highlights
Shop Page with custom metafields for each product (benefits, how to use, ingredients)
Resources Page – client hub with skincare education and acne safe recommendations
Free Downloads – Acne-Safe Makeup Guide to grow subscribers and eBooks for clients
Ingredient Checker Tool to build trust and reduce product confusion
Clients-Only Collection for private, restricted access products
Supplement Subscription Option – clients can subscribe & save 10%

The new site is clean, searchable, and packed with features that help her save time and her clients feel empowered and supported.

The Results (6 months post launch)

Traffic : Sessions up 174%
Orders : Increased by 84%
Returning Customer Rate : Up 49%
Average Order Value : Increased 13%
Average Conversion Rate : 4.6%

What Stazie Had to Say:

“JOELLE!! I just wanted to share how much of an impact the website has had on my business. I’ve been getting new clients from Google, which was RARE before the new website but now it feels like so many more people are finding me there �� It’s also boosted my retail sales overall. I assumed that if I got more online orders, I’d sell less in person. But my in-person sales are the same, and everything the website brings in is on top of that”

“The Resources tab has made my consultation process sooo much easier. Clients can access all the information they need anytime, which saves both them and me a lot of time.”

“I’m just so happy I had you design my website and I really appreciate your ongoing help and support. I can’t thank you enough, you are a GEM! ��”

Stazie came to us with the kind of energy we love. She knew her brand had heart, she just needed a digital home that could keep up. With one of our mini website packages , plus smart add-ons like the client resources page and subscription setup, she now has a professional site that actually supports her work and helps her grow.

The best part? She doesn’t feel overwhelmed by tech anymore. She’s building momentum, gaining new clients from organic search, and finally proud to share her site.

“I absolutely love my new website, and I can't thank Joelle enough for making the entire process so easy and seamless. From start to finish, everything was incredibly well-organized and efficient. Joelle and her team are not only professional but also warm and friendly, creating a wonderful working experience.

Joelle took my branding and ideas and transformed them into a website that exceeded my expectations. It's even better than I could have imagined! The investment I made in having a professional, well-crafted website has already paid off for my business, and I feel so confident in how my online presence now represents my services.

Joelle is not just a talented web designer; she's someone who truly understands what service providers need to connect with their clients. She’s been such a pleasure to work with, and I highly recommend her to anyone looking to elevate their online presence!”

Curious what’s possible when your website is built with your clients (and future growth) in mind?

At Dope Magic Co, we design custom Shopify sites for estheticians and medspas that blend functionality, client education, and seamless eCommerce. Whether you're just getting started or ready for a glow-up, we’d love to support you.

Ready to get started?
✨ Apply to work with us

How CW Esthetics Boosted Sales by 2,400% with a Custom Shopify Overhaul

Fri, 15 Aug 2025 19:26:45 GMT

How CW Esthetics Boosted Sales by 2,400% with a Custom Shopify Overhaul

When Chelsea of CW Esthetics came to us, her Shopify site was technically live but it might as well have been invisible. She was intentionally keeping it low-key because it didn’t reflect her brand, her expertise, or her client experience. As a Face Reality Acne Ambassador with a loyal client base and growing product sales, she knew it was time to level up.

We partnered with Chelsea to transform her DIY site into a professional, eCommerce-focused platform that looks good and performs. In her own words, working with us was “the best decision I made in 2024.”

Six months post-launch, CW Esthetics has seen a 2.4K% increase in sales , 405% higher conversion rate , and a 249% jump in online visits .

The Deep Dive:

Chelsea had already built a solid business around acne-safe skincare and results-driven services but her old website wasn’t doing her any favors. It didn’t reflect her professional expertise or make shopping easy for her clients.

*enter Dope Magic Co*

We started by creating a mini brand board for CW Esthetics. This is one of our popular add-ons for clients with a DIY brand who just need a little refinement. We hand-picked her font pairings and a modern, soft color palette that matched her vibe and gave her business the elevated look it deserved.

From there, we redesigned her entire site structure and set it up for high-converting product sales.

FEATURES WE BUILT:

Pages Included:

Home
About
Services
Shop
Ingredient Checker
Virtual Consultations (with a custom form)
Contact

eCommerce Enhancements:

Shop by Category
Shop Best Sellers
Shop Acne-Safe Essentials
Shop the Look (with interactive product displays)
Shop Team Favorites
Custom metafields for each product, including: description, benefits, and ingredients for easier browsing and better SEO

Ongoing Strategy:
Chelsea joined our monthly support retainer , so we continue to support her growth by:

Updating products and specials
Troubleshooting tech issues
Brainstorming new features
Keeping her store optimized and aligned with her business goals

Because at Dope Magic, we don’t want to just build your site, we are here to build a relationship ��

The Results

What Chelsea Had to Say:

"I just launched my website from Dope Magic in December and it was hands down the best decision I made in 2024. Joelle was a joy to work with. She listens, she makes your vision a reality, and does it all in a timely manner. I will recommend her over and over again."

Dope Magic Co Helps Estheticians Build Sites That Sell

If you’re an esthetician or medspa owner tired of feeling “meh” about your online presence, we’re here to change that. Our custom Shopify builds are made for skincare professionals who want more than just a pretty website. They want real growth, real revenue, and real support.

We’ll help you build something you’re proud to promote.

Let’s make magic together.
✨ Apply to work with us

Skinriched: Transition from Squarespace to Shopify

joelle@joelleriding.com (Joelle Riding) — Thu, 31 Jul 2025 18:24:48 GMT

How SKINriched Doubled Sales and Traffic in One Month After Switching to Shopify

Client: SKINRICHED

A Quick Overview:

SKINriched came to us with a clear goal: they wanted a modern, user-friendly website that could grow with them. Their old Squarespace site was holding them back. It wasn’t built to handle their growing product catalog, dual locations, or their high-end in-clinic experience. Most importantly, it wasn’t converting.

From the very beginning, they were ready to do things right. Together, we mapped out a full site transformation that would elevate their digital presence and improve the customer journey from first click to checkout.

The new site is now built on Shopify and includes a fully customized design, a powerful backend setup, and advanced features that drive both traffic and conversions.

The Deep Dive

SKINriched is a multi-location medspa offering everything from injectables and laser to wellness consults and curated skincare. When they reached out to us, they told us exactly what wasn’t working: their website navigation was messy, their eCommerce felt clunky, and they didn’t have space to showcase results, reviews, or education. They needed a site that matched the elevated client experience they deliver in person.

We started by running a custom SEO report to identify content gaps and optimize their structure. Then we rolled up our sleeves and got to work building a website worthy of their brand.

Here’s what we created:

Home + About Page – Built to build trust quickly and introduce visitors to their expertise.
Main Services Page + Subpages – Organized by service category: Laser, Wellness, Consults, Injectables, Skin Health, and Spa.
Savings Page – Showcasing current promos and reward redemptions.
Custom-Coded Ingredient Checker – A client education tool designed to increase time on site and build brand authority.
Product Features – With exclusive password access to Face Reality actives and SkinBetter links that direct to their professional portal.
125+ Products – Fully added with categories, product filters, and smart navigation for easy shopping.
Online Rewards Program – Clients earn points with every order, redeemable for future discounts.
Location-Specific Reviews – Making it easier to leave feedback and build local SEO.
Blog + FAQ Page + Contact Page + Legal Policies – A complete content-rich site that supports both customer education and compliance.

We also added marketing tools like email popups, a 10% off welcome offer, Meta integration for easier selling on Instagram , Shop Pay + Afterpay, and local pickup options at both locations.

The Results:

Sales skyrocketed. In their first month on Shopify, SKINriched earned more than they did in the entire first half of the year combined on Squarespace.

Traffic Surge Highlights:

➡️ Online Store Visitors:
Increased from 1,016 in June to 2,260 in July — a 98% jump

➡️ Sessions:
Rose from 1,215 to 3,314 — a 140% increase month-over-month

This wasn’t a fluke. Their Squarespace site saw about 2,300 visits in all of June, with a conversion rate of just 0.04%. The new Shopify site gave SKINriched the structure, navigation, and functionality to finally turn traffic into paying clients and loyal repeat buyers.

Why This Worked:

SKINriched didn’t just need a prettier site, they needed a better system. We rebuilt their online experience to be seamless for both new visitors and longtime clients. It’s easy to navigate, simple to shop, and filled with helpful tools and content that establish trust and authority.

What SKINriched Had to Say: "Working with Joelle and the Dope Magic Co team was such an incredible experience from start to finish. From our very first conversation, they just got it. They took the time to really understand our brand, our goals, and the vibe we were going for and they brought that vision to life in a way that exceeded all expectations.

Joelle was so helpful, kind, and communicative throughout the entire process. We never felt rushed or out of the loop, and any question we had (big or small) was met with support and guidance. The team’s creativity, attention to detail, and technical skills are truly next-level. Our website not only looks beautiful, but it functions exactly how we hoped and we’ve already seen the impact it’s had on our business. We get compliments on it constantly!

If you're looking for a team that’s talented, easy to work with, and genuinely cares about your brand, we can’t recommend Dope Magic Co enough. So grateful we found them! :)"

This Is What We Do at Dope Magic Co

We build custom Shopify sites for estheticians, medspas, and salon owners ready to grow online. Our sites are tailored to your brand, services, and revenue goals and they’re built to scale.

We’re not just web designers. We’re strategic partners who understand your industry and build websites that work.

✨ Ready to stop guessing and start growing? Apply to work with us and let’s make some magic.

WordPress to Shopify Case Study: Esthetician Website Redesign Success

joelle@joelleriding.com (Joelle Riding) — Wed, 31 Jul 2024 16:30:26 GMT

WordPress to Shopify Case Study: Esthetician Website Redesign Success

Client: Kennedey the Esti

A Quick Overview:

Kennedey came to us wanting a site she could love and easily manage. We started with a one-page brand kit. It ensures fonts and colors are used consistently across her website and social media. From our kickoff call to the launch, we designed and built her site in just two months.

The new website has eight pages that work on desktop and mobile. They are: Home, About, Services, Mentorship, Product, Clients Only, Ingredient Checker, Contact, and Policy. We also provided a custom branding kit with colors and fonts. We included detailed policy pages with terms, privacy, and booking info. We made an online store that has filters for shopping by brand, featured products, and product type. The site includes forms for mentorship, virtual acne consultations, and contact. It also has store email automation and a "Clients Only" shop for Face Reality Actives.

The Deep Dive

Kennedey has been a licensed esthetician and business owner for 5 years. She is a certified acne specialist through Face Reality Skincare. She brings a new approach to skincare. The goal is to make it as comfortable, easy to get, and cheap as possible.

Kennedey knew that with online shopping, a pretty and effective website is vital for your business to succeed. It's not just about the products you offer but also how you present them. Having an easy-to-navigate, custom-branded site helps you stand out in a crowded market.

When Kennedey and I first talked, she shared that she’d wanted to work with me since 2019. Five years later, we finally made it happen!

Before we started, Kennedey had separate websites. She had one for her booking software, one for her eBook, and one for her online shop. Her main site was on WordPress. She didn’t know how to make changes without breaking it. (Shew, the amount of times we’ve heard this!) She wasn’t proud to show off her website or her online store. We needed to change that, stat!

Kennedey wanted everything under one roof and didn’t want to worry about her site breaking. She also aimed to sell more of her eBook. We moved her whole site to Shopify. We made a dedicated Mentorship page to showcase her book. We also put it on the home page.

We updated her fonts and colors to match her style and what her audience likes. We then updated her online store with filters to shop by brand, featured, and by product type. When navigation is hard, you’ll lose shoppers. So, we made sure this wouldn't happen to Kennedey. These simple updates will increase conversion because it makes shopping easier for her customers.

The Results:

The new site launched with a 4.5% conversion rate (a 67,000% increase!!) It also saw a 15% increase in average order value. Kennedey had her first ever $5,000 launch month.

Since the launch, we’ve helped her add affiliate products to her store. Now, when people click on these products, they’re taken to the affiliate retail site. This is because the retailer doesn’t allow estheticians to sell online yet. Despite being on the road for two months after launching, Kennedey continued to make thousands of dollars from product sales. Her team handled shipping orders.

We are now strategic partners with Kennedey. She can text or call us whenever she has an idea or needs help with her store. Our partnership ensures she continues to thrive and expand her online presence seamlessly. We’re so proud of the dope magic she created!

What Kennedey Had to Say:

I wish I could give 5 MILLION stars. Where do I even begin? Working with Joelle and Dope Magic has been an absolute game-changer for my business! From our initial consultation to the final launch, every step of the process was smooth sailing. Joelle has a remarkable knack for turning visions into reality; but what truly sets her apart is her dedication to the client, she always listens attentively to ideas and preferences, and of course the end result exceeded all my expectations! My website went from confusing, basic, and stressful to simple and to the point, inviting, warm, and representing my brand perfectly.

If you are looking for a website designer, look no further. My digital presence, my clients, and I THANK YOU! <3

Ready for website and ecommerce help that grows your business? Fill out our application to get started!

Shopify Website Upgrade for Arizona Esthetician

joelle@joelleriding.com (Joelle Riding) — Wed, 31 Jul 2024 15:35:48 GMT

How CC Skin Studio Boosted Online Sales with a Shopify Website Upgrade

Client: CC Skin Studio

Before the Redesign

When we started working with CC Skin Studio, Cecia’s Shopify site was ready for a major upgrade. She wanted a little help with her overall website. But, her big goal was to start planning eCommerce growth. She was becoming a top esthetician in her area. But, her current website didn’t match her expertise.

We knew it was time to reflect her status as a top esthetician. Our main goal was to add e-commerce features. We wanted to drive both virtual and in-person bookings. We also wanted to highlight her insane acne transformations and glowing reviews. We also had a goal of incorporating SEO into the entire site to get more clients from Arizona.

Our Strategy for eCommerce Growth

Your e-commerce store may be virtual. But, your brand sticks with customers as they interact with your site and products. It's these experiences that make them hit that ‘add to cart’ button.

The best e-commerce brands not only look fantastic online but also make a splash with their packaging, printed materials, and overall presentation. These details might seem small. But, they are crucial for building brand trust and recognition. When you nail these aspects, you turn occasional shoppers into loyal, repeat customers.

Cecia knew the importance of a great eCommerce brand, which is why she inquired with us. She initially built her Shopify site years ago when she was just starting out. It was a straightforward four-page setup—Home, About, Products, and Contact. While it worked back then, it didn’t do much now. It didn't engage visitors or spotlight her great reviews and results. Also, the shopping experience was too basic for her level of business. Her SEO was also in need of a serious upgrade.

Building a website for estheticians is our specialty. So, we knew exactly what to change on her site to make her earn more.

First, we expanded beyond the basic pages to add more engaging content. The new site features Home, About, Services, and Products sections. The Products section has a password-protected area for clients. It also has an Ingredient Checker and a Virtual Consult Form. The Contact and Policy pages are updated. Each section was designed to guide visitors smoothly and showcase Cecia’s expertise.

Shopify Features We Added

We also introduced new features to give her customers a high-end experience. This included a subscription option for Cleansers, Toners, Moisturizers, and Supplements. It kept customers coming back and rewarded them for their loyalty.

Our favorite feature, however, is The Pore Clogging Ingredient Checker. It helps clients make informed choices about their skincare products. They can do this right on the website. This results in a higher conversion rate as people can determine what their skin needs and easily click “add to cart.” We also added a fun Timeline Slider to the About page. It shows Cecia’s career journey interactively.

Upgraded Design and Branding

She then added interactive services. She also added a testimonials section. These changes were to boost engagement and build trust with her readers. We improved SEO with FAQs. We added Shop Pay in Installments for easier payments. We also made password-protected products for exclusive access. This gives her community a feeling of exclusivity and reward. Her SEO score is now an impressive 93/100.

Cecia also wanted to sell her acne-safe makeup list in a secure way, so we came up with a custom solution. Instead of a PDF, which could be easily shared, we made a custom spreadsheet. It's only accessible to the buyer. This allows for updates without compromising security.

The Results:

The new site made a huge impact on Cecia’s business. Her inventory sold out in just 48 hours. She has experienced:

27% increase in online visits

86% increase in sales revenue

65% increase in orders

35% increase in average order value

What Cecia Had to Say:

Ready for website and ecommerce help that grows your business? Fill out our application to get started!

From Duda to Shopify: Esthetician Website Redesign with 8% Conversion Rate

joelle@joelleriding.com (Joelle Riding) — Wed, 31 Jul 2024 15:17:49 GMT

From Basic Website to Booming Online Store

Client: CJ Esthetics

The Website Glow-Up Begins

We designed a clean, aesthetic layout that really showcases CJ’s services and products, making sure her site is super easy to navigate so her clients can effortlessly find what they need. To highlight her expertise, we added sections with before-and-after galleries, client testimonials, and detailed service descriptions. This way, potential clients can immediately see her professionalism and get answers to their questions.

We also set up an online store right on the website, allowing CJ to sell products directly to her clients. This not only eliminated the hassle of manual invoicing at the studio but also made it easy for clients to purchase recommended skincare products. Our main goal was to create a seamless user experience, from the first visit to booking appointments or making purchases. Now, CJ’s website not only looks fantastic but works perfectly on all devices.

Your website stands as one of the most influential marketing assets for your business, capable of advancing your company to the next level when utilized properly. This is exactly what CJ wanted for her business.

When CJ first came to us, she was a solo esthetician with humble beginnings. She rented a booth in a small studio and dreamed of opening her own one day. She figured step one was to get noticed with a basic esthetician website. So, she booked our custom five-page website without e-commerce.

From Manual Invoicing to Automated Sales

We built CJ a functional site that was clean and professional. The basic site did its dang job, y’all! CJ started to get more traffic to her website, and her clientele grew. While this worked for a good amount of time, her scope of work started to change and grow. Naturally, her website needed to change with her.

We began helping her with site SEO to attract more clients and fill her books. Then, we began ecommerce help while managing her website for her. This expanded her online platform to boost sales and visibility. It also allowed her to focus less on the tech side of things and more on treatments.

With this path of growth, CJ eventually grew a team of six and opened her own salon. HER DREAM CAME TRUE! ��

The Ingredient Checker: A Game-Changer for Client Education

But we didn't stop there. It was time to tweak her website yet again to reflect this growth. We wanted to give CJ’s customers another layer of excellent customer service so they continued to refer her to other people. We added an ingredient checker to her site. Now, she can send clients a link when they want to know if their makeup is acne-safe. (And let me tell you, this has been POPULAR!)

Once CJ started seeing the potential of her website, she knew eCommerce was the next step. CJ wanted to start making more money outside the treatment room. She was feeling the fatigue of being on her feet all day long, managing a team, and relying on bookings to make money. She wanted to make passive income off products she knows can make a difference.

We then shifted her focus to online sales. This is where it starts to get good you guys...

The Turning Point: Outgrowing Her Duda Website

CJ utilized our custom ecommerce development services. These allowed her to switch from a third-party e-commerce store to Shopify, where she could sell her retain line and quadruple her earnings. We opted for a Shopify product add-on because Shopify lets you filter by brand, price, and product type, making shopping a breeze. Visitors can easily log in and see all their past orders for easy reordering. This is THE BIGGEST concern her consumers had– they wanted a quick, easy process.

Making Skincare Shopping Seamless for Her Patients

She also wanted to streamline the ordering process so she had fewer phone calls and meetings. So we added a password to some of her products. This would enable visitors to order online, instead of needing to text or call the salon.

For a special experience, we wanted to give the special people in her life a little incentive. We tagged her friends and family so that when they visit the site, they automatically get a discount at checkout. We created the same process for members of her VIP program who enjoy automatic product discounts as an incentive for their loyalty. Finally, we set up subscriptions for all her popular products: cleansers, toners, moisturizers, and supplements. This will bring in recurring revenue.

The Results: 8% Conversion Rate, $10K Launch Week, and More

The revamped website now represents CJ’s brand and expertise. It’s professional, easy to use, and effectively converts visitors into clients. But the real results? CJ sold out her inventory within 48 hours of launching her new website. She had a $10,000 launch week and an 8.12% conversion rate! Not only that, she saw a 24.9% increase in average order value, and her total sales have increased 150% in ONE YEAR!

What CJ Had to Say About the Process

“She knows all the ins and outs of creating a website that is not only pleasing to the eye but functional. Joelle is freaking amazing! She knows all the ins and outs of creating a website that is not only pleasing to the eye but functional. I am so not tech savvy and she has walked me through every step (and very patiently I might add) and helped me understand each step of the website building process. She gave me multiple options and we talked about every feature I wanted and those I didn't even think of! I cannot recommend her enough. Thank you!”

Want a Site That Works as Hard as You Do?

Ready for website and ecommerce help that grows your business? Fill out our application to get started!

Is Shopify The Right Choice For Your Skin Care Business?

joelle@joelleriding.com (Joelle Riding) — Fri, 02 Feb 2024 16:16:53 GMT

Is Shopify The Right Choice For Your Skin Care Business?

So you’re an esthetician thinking about a Shopify site. If you already have a website, you might be asking yourself when or if you should switch. Or maybe you’re thinking about creating your first site and are overwhelmed with the platform options. What are the pros and cons of Shopify? Is Shopify hard to learn? Find out our thoughts below and our advice.

TL;DR If you're an esthetician starting out, prioritize a service-based website to showcase your personality and services. Transition to a powerful eComm platform like Shopify when your clientele grows, ensuring your online presence aligns with the evolving needs of your esthetics business. Strategic timing is key for a seamless transition.

Service-Based Website vs eComm Platform: What’s the difference?

A service-based website is more of a digital showcase. Its purpose is to inform and engage potential clients with detailed service descriptions, galleries, and a glimpse of your personality. On the flip side, an eComm platform like Shopify is geared towards businesses ready to dive into online product sales, emphasizing seamless transactions, product listings, and a user-friendly shopping experience.

Pros of Shopify for Estheticians

User-Friendly Interface

One of the standout features of Shopify is its user-friendly interface. As an esthetician, you want to focus on enhancing your clients' beauty, not struggling with complicated website setups. Shopify's intuitive design and online store make it easy to navigate, even if you don’t have extensive technical expertise. And if you do hit a snag, there are many Shopify resources online.

Extensive Theme Store

The Shopify Theme Store includes over 100 free and premium professionally designed eCommerce website templates that you can use for your own online store. You can find Shopify theme’s ranging from free to $500. If you’re wanting to sell products and have a website that feels like an eComm store and less like a service based website, Shopify is a great choice.

Built For eComm

Shopify is an eComm platform built to increase product sales with strategic design and intuitive interfaces. If you’re at a point in your business that you want to start growing online product sales, the eComm platform you choose matters. There’s a reason Shopify is trusted by Kylie Cosmetics, Heinz, Fitbit, and Tesla. Whether you are selling $1,500/mo in products or $50,000, Shopify can handle it.

Cons of Shopify for Estheticians

Customization Limitations

While Shopify's customization options are extensive, it does come with limitations. If you're an esthetician with a unique brand aesthetic in mind, you might find some constraints within the website builder. Since Shopify is built predominately as an eComm platform, you might run into some problems setting up unique pages like services, memberships, or reviews unless you work with a developer like us!

So Should You Switch? Our Advice

If you're a growing esthetician seeking to establish authority and build your clientele, the initial focus should be on creating a website that reflects your personality and expertise—a service-based website. This approach allows potential clients to get to know you, understand your services, and connect with your unique aesthetic.

While Shopify excels as an eComm platform, providing a robust foundation for product sales, diving straight into it may not be the ideal starting point for everyone. Instead, prioritize a website designed to showcase your services, allowing your personality to shine through. As you gain momentum, and product sales become more frequent, consider transitioning to a more eComm-oriented platform like Shopify to enhance the overall buying experience.

The key is to strategically time the transition, ensuring it aligns with the growth and evolving needs of your esthetics business. By starting with a service-based website, you create a solid foundation for building meaningful connections with your audience before delving into the world of e-commerce.

Get in touch with us today to chat about whether or not Shopify is right for you!

15 of Our Favorite Canva Font Combos for 2024 (Part 2)

joelle@joelleriding.com (Joelle Riding) — Thu, 23 Nov 2023 03:08:01 GMT

15 of Our Favorite Canva Font Combos for 2024 (Part 2)

Welcome to part 2 of our favorite font combos! If you missed part one, find it here .

We know that the right font combination can make all the difference in capturing your brand's personality. Check our our favorites below for some inspiration!

Font Pairings:

Klein Condensed

Garet

Font Pairings:

Boston Angel

Angella White

Font Pairings:

Lovely May

Lovely May Script

Font Pairings:

DM Serif Display

Bright Sunshine

Font Pairings:

Donau

Maleah

Font Pairings:

Yellowtail

Glacial Indifference

Font Pairings:

Chloe

Gotham Condensed

Font Pairings:

Yeseva One

Brandon Grotesque

Font Pairings:

Dream Avenue

Montserrat

Font Pairings:

Versailles

Bebas Neue

Font Pairings:

Lovelo

Josefin Sans Thin

Font Pairings:

Hatton

Intro Rust Line

Font Pairings:

Giaza

Raleway

Font Pairings:

Kollektif

Open Sans Light

Font Pairings:

Black Mango

Quicksand Light

Whether you're in the process of defining your brand's visual identity or aiming to strengthen your online presence, these font combinations have the power to enhance your business' unique personality and messaging. Want to see some more font pairings? Don't forget part one !

If you need help with your branding, we'd love to work with you! Reach out today and our brand specialist will be in touch.

15 of Our Favorite Canva Font Combos for 2024 (Part 1)

joelle@joelleriding.com (Joelle Riding) — Wed, 01 Nov 2023 20:30:00 GMT

15 of Our Favorite Canva Font Combos for 2024 (Part 1)

Font combinations can be the most fun, or most stressful, part of creating your brand.

We've handpicked 15 amazing fonts (all free on Canva!) that will bring your website and marketing materials to life. Let's make your brand pop! Check them out below.

Font Pairings:

League Spartan

Moontime

Font Pairings:

Eyesome Script

Open Sans

Font Pairings:

Sunborn

G lacial Indifference

Font Pairings:

Playfair Display

Hammersmith One

Font Pairings:

Tan Mon Cheri

Inter Thin

Font Pairings:

Virtual

Public Sans Thin

Font Pairings:

Genty

Code

Font Pairings:

Pinyon Script

Lexend Exa

Font Pairings:

Goudy Old Style

Work Sans

Font Pairings:

Liana

Tenor Sans

Font Pairings:

EB Garamond

Eyesome Script

Font Pairings:

London

Beautifully Delicious Script

Font Pairings:

Poppins

The Youngest Script

Font Pairings:

Lavonia Classic

Balgin Condensed

Font Pairings:

Lazord Sans Serif

Flatlion

Whether you're establishing your brand's visual identity or seeking to reinforce your online presence, these fonts can reinforce your business' distinct personality and messaging. Want to see some more font pairings? Head to part two!

If you need help with your branding, we'd love to work with you! Reach out today and our brand specialist will be in touch.

Things To Prepare Before You Meet With A Web Designer

joelle@joelleriding.com (Joelle Riding) — Wed, 01 Nov 2023 02:27:09 GMT

Things To Prepare Before You Meet With A Web Designer

So you're ready to create or upgrade your website. What should you have ready before you start?

Creating or upgrading a website is an exciting endeavor, but before you dive in, it's essential to ensure you have everything in place to make the process smooth and successful. In this guide, we'll walk you through the key elements you should have ready before meeting with a web designer and beginning the web design process!

1. Domain:

Your domain is the digital address of your website, such as www.yourname.com . If you haven't secured one yet, we recommend buying a domain through trusted providers like Google or GoDaddy. To ensure you get your preferred domain, search for it using your business name. In case another business has already claimed it, you might need to brainstorm creative alternatives.

2. Hosting and Credentials:

If you already own a domain, it's crucial to know where it's hosted and have your login credentials ready. Common hosting providers include Google, GoDaddy, Bluehost, Squarespace, or 1&1. Having these credentials on hand allows us to verify the domain's availability and prevent the need for time-consuming domain transfers.

3. Photos:

The visual appeal of your website often hinges on the photos you use. You have two options: personal photos or stock photography. If you don't have professional photos of yourself, consider investing in a photoshoot to obtain 12-15 high-quality images for your website. Remember, while we can craft a stunning website, the right photos can make all the difference!

4. Logo:

A compelling logo is an integral part of your brand identity. If you're on a budget, explore logo templates on platforms like Canva. However, if you're ready to invest in a unique logo, reach out to our branding specialist Lainey, who excels in branding and logo creation. Ensure you have the necessary logo files readily available, including PNG transparent versions, for use on your website and marketing materials.

5. Brand Colors:

Having 1-2 primary brand colors is essential for brand consistency. If you haven't chosen your brand colors, we can help you find the right ones or you can explore Coolors for inspiration. Be sure to identify the HEX codes associated with your colors for easy implementation. For additional guidance on brand colors, check out our blog on color theory.

6. Fonts:

Fonts are a crucial aspect of your branding and the first impression many visitors have of your business. Select fonts that resonate with your brand identity. We recommend having a font hierarchy in place, including fonts for headings, subheadings, and body text. Check out our blog for guidance on creating your font hierarchy.

7. List of Services:

Your list of services and their descriptions are foundational elements of your website. While website copy can be generated relatively quickly, your services set you apart. Invest time in defining your services, their descriptions, pricing, and any essential information that visitors should know about working with you.

In summary, preparing these key elements beforehand can significantly streamline our web design process and ensure a successful outcome! Whether you're just starting or looking to enhance your online presence, we'd love to work with you.

Get in touch today to get started!

5 Easy Tips to Improve Your SEO

joelle@joelleriding.com (Joelle Riding) — Mon, 23 Oct 2023 13:44:10 GMT

5 Easy Tips to Improve Your SEO

When creating your online website, one of your main goals should be to optimize your reach. The more people you reach, the more clients you have, the more money you make...etc...you get the picture. That’s where SEO comes in. Think of SEO like your popularity online. There are things you can do and improve to make sure you can keep your reach strong.

There are tons of different ways to improve SEO, but these 5 tips are quick and easy to implement.

1. Content

The first thing is making sure that your content is user friendly ! Good quality content keeps the user on your page. Good quality content is also content the reader wants to save! When a reader bookmarks your page, your rankings go up.

You also want your content to be shareable . When content is useful and easy to understand, the chances of it being shared and saved for others to see is high. Above all other SEO tips, ensuring that your content is good quality will do the most in getting and retaining new customers.

2. Image Optimization

When you are adding images to your page, make sure you are adding keywords to the title of the photo. This is yet another way to drive traffic to your page.

This can easily be done by adding keywords to your image title, alt tag, caption, and description.

3. Include Links

Outbound links - If you want to provide more in-depth information to your readers, make sure you include outbound links to verified and trusted sources.

Inbound links - Include links to other posts that are relevant and readers want to look at. This is a great way to increase the amount of time they are spending on your site.

4. Readability

Make sure your content is easily accessible for people of all backgrounds. There’s nothing more annoying than reading a post full of words you don’t understand, phrases that aren’t explained, or ideas that are just too difficult to digest. An easy to understand post increases the usefulness to readers ten-fold.

Don’t know if your post is easy to read? Check your readability score using one of these sites:

Site Checker Pro

Yoast SEO

Text Optimizer

5. Social Media

Use social media to broaden the scope of your work. If you’re just starting out, leverage your following on your social media accounts to get more viewers.

Include shareable buttons on your page to make it easy for others to share as well. Doing this will optimize your reach when you are still growing your site and business.

We know these aren’t the only tips to improving SEO, but these are some of the most important ones.

Need help managing SEO for your site? Get in touc h w ith us!

How To Buy A Domain

joelle@joelleriding.com (Joelle Riding) — Wed, 21 Jun 2023 20:55:49 GMT

How to Buy A Domain

One of the first things you should do once you’ve decided to start a business is buy your domain. Your domain is the www address where visitors can find you online. We recommend GoDaddy to buy your domain. Once you’ve decided what your business name will be, snag that domain by following the steps below!

How to Buy A Domain on Godaddy

Go to the GoDaddy website: Visit the GoDaddy homepage at www.godaddy.com .
Search for your desired domain: In the search bar on the homepage, enter the domain name you want to purchase. GoDaddy will check if the domain is available. If it's taken, you can try a different name or choose from the suggestions provided.

3. Select your domain: Once you find an available domain name you like, click on it to select it. Click on "make it yours" and then "continue". Your domain should cost .01 cents to $20/year.

4. Review domain options: On the domain details page, you will see various options related to your domain. Review the information, such as the price, domain extension, and any additional features or services you may want to add. We recommend that you opt for free privacy protection and if you'd like to add an email, you can just get started with the email essentials for $2/mo, though it's not necessary.

**IMPORTANT TO NOTE: Godaddy email is through Outlook. If you prefer GMail, do not purchase an email through Godaddy and instead purchase it through Google and then you can connect your Godaddy domain to your GMail through DNS later.

5. Add to cart: Click on the "Continue to Cart" button to add the domain to your shopping cart.

6. Review your order: On the shopping cart page, review your order details to ensure everything is correct. Godaddy automatically selects one year for email and 5 years for the domain. You can change these to whatever you prefer! We personally opt for one year of domain and 12 months of email (if you purchase email).

7. Proceed to checkout: If everything looks good, click on the "Proceed to Checkout" button to proceed with the purchase.

8. Complete the purchase: Follow the instructions to enter your payment information, billing address, and any other required details to complete the purchase.

And that’s it! You are now the brand new owner of your first Godaddy domain.

It's worth noting that while this is a popular domain registrar, there are other great domain registrars available as well. You can compare prices and features across different registrars to make the decision that works best for you but Godaddy is our recommendation!

How To Pick Your Brand Colors Using Color Theory

joelle@joelleriding.com (Joelle Riding) — Wed, 14 Jun 2023 02:20:31 GMT

How To Pick Your Brand Colors Using Color Theory

As humans, we are naturally drawn to colors. They can evoke emotions, memories, and even influence our behavior. That's why it's crucial to understand color theory and how to use it in your branding to give potential new clients the right first impression.

What is Color Theory?

To get started, let’s talk about the basics behind color! Color theory is the study of colors and how they interact with each other. It involves understanding the color wheel, color harmonies, and the psychology of color. By understanding these concepts, you can create a color scheme that will communicate your brand's messaging before you even open your mouth!

The Color Wheel

The color wheel is split into three categories: primary, secondary, and tertiary colors. These make up the foundation. And to go deeper, there are three types of color harmonies within that foundation: complementary, analogous, and triadic.

Complementary: These are colors that are opposite each other on the color wheel, such as blue and orange or red and green. Complementary colors create high contrast and can be used to create bold and eye-catching designs.
Analogous: These are colors that are next to each other on the color wheel, such as blue and green or orange and yellow. Analogous colors tend to create a calming effect and are often used in nature-inspired designs.
Triadic: These are colors that are evenly spaced on the color wheel, such as red, yellow, and blue. Triadic colors create a vibrant and balanced design and are often used in playful and energetic brands.

The Psychology of Color

Colors can evoke different emotions and feelings in people. That's why it's crucial to choose the right colors for your brand. Find a breakdown of what each color means below:

Red: It's all about passion, excitement, and urgency. Red can create a sense of urgency and evoke strong emotions. So, if you want to make a bold statement or grab attention, red is your color.
Orange: Think enthusiasm, energy, and excitement. Orange can give your brand a vibrant and enthusiastic vibe. If you want to create a brand that exudes positivity and energy, orange is a great choice.
Yellow: Yellow is associated with positivity, light, warmth, creativity, and motivation. It's a playful and energetic color that can bring a lot of life to your brand. If you want to create a brand that feels lively and optimistic, go for yellow.
Green: When it comes to growth, health, and nature, green is the color to go for. It can create a sense of freshness and eco-friendliness. If your brand is focused on natural products or sustainability, green will convey the right message.
Blue: Trust, calmness, and professionalism are the traits associated with blue. It's a color that can instill a sense of trust and reliability in your brand. If you want to create a professional and trustworthy image, blue is a safe bet.
Purple: Looking for a touch of luxury, creativity, and royalty? Purple is your color. It can add a sense of elegance and sophistication to your brand. If you want to create a high-end and artistic image, purple will do the trick.
Pink: Pink is all about romance, femininity, and sweetness. It's a color that appeals to a feminine and youthful audience. If you want to create a brand that's romantic and playful, pink is a great choice.
Black: Power, elegance, and sophistication come to mind when you think of black. It's a sleek and modern color that adds a sense of authority to your brand. If you want to create a brand with a strong and sophisticated presence, black is perfect.
White: White represents purity, simplicity, and cleanliness. It's a color that creates a minimalist and pure brand image. If you want your brand to feel clean and uncluttered, white is a great option.
Gray: When it comes to neutrality, balance, and professionalism, gray is the color you're looking for. It's a timeless and sophisticated choice for your brand. If you want to convey a sense of professionalism and reliability, gray will work well.
Brown: Brown represents stability, reliability, and warmth. It's a color that makes your brand feel grounded and trustworthy. If you want to create a brand that feels warm and dependable, brown is a good option.
Gold: Gold is associated with wealth, success, and luxury. It can exude opulence and high quality. If you want to create a brand that feels rich and prestigious, go for gold.
Silver : Silver is all about modernity, elegance, and innovation. It can add a futuristic and cutting-edge touch to your brand. If you want your brand to feel forward-thinking and sophisticated, silver is a great choice.

Remember, these are just some examples, and there are many more colors that can evoke different emotions and feelings. When choosing colors for your business, the key is to consider colors that reflect who you are and speak to your target audience.

How to Use Color Theory in Your Branding

Now that you understand color theory and the psychology of color, it's time to apply it to your branding. Here are a few tips to get you started:

Choose a color scheme: Decide on a color scheme that reflects your brand's personality and values. When you’re getting started, it’s fine to only have 1-2 main colors. As you grow, you can invest in a full brand kit with more colors but you don’t need more than that to start. Chances are, you’ll want to change your branding a few times in the first few years!
Use color to communicate your message: Use colors that evoke the emotions and feelings you want your clients to associate with your brand. What feelings do you want to evoke? What colors do you yourself gravitate towards? For example, if you want to create a sense of trust, use blue in your branding.
Be consistent: Use your chosen color scheme consistently across all your branding materials, including your website, social media accounts, and marketing materials. Consistency will help your clients recognize your brand and create a strong impression. We cannot stress this enough!

In conclusion, color theory is a powerful tool that can help you create a memorable and effective brand. By understanding the color wheel, color harmonies, and the psychology of color, you can choose the right colors to communicate who you are, what your business is about, and evoke the emotions you want your clients to feel. So, take the time to choose your colors carefully and watch your brand come to life!

Why You Need To Be On Pinterest

joelle@joelleriding.com (Joelle Riding) — Wed, 09 Jun 2021 16:09:18 GMT

Why You Need To Be On Pinterest

Let’s be real, keeping up with different social media platforms can feel like being in ten places at once!

Between posting stories on Instagram, sharing expertise in Facebook groups, writing witty one-liners for Twitter, and dipping your toes into all the trendy new platforms (looking at you, Clubhouse), the thought of adding more might make you want to draw the curtains and hide.

But what if I told you there was a place where you could share your best products, services, and blog posts with a huge audience who is already looking for what you offer?

What if I told you it’s possible to send free traffic to your website for weeks and even months without having to post something every day.

It exists, my friends, and it’s called Pinterest.

For many people, Pinterest is a powerhouse tool to increase website traffic, find ideal clients, and turn them into happy customers. In this post, we’ll chat about what makes Pinterest unique and why you should start using Pinterest sooner rather than later!

What is Pinterest?

Simply put, Pinterest is a visual search engine. It often gets lumped in with social media platforms like Facebook, Twitter, and Instagram, but it actually works more like Google.

Users go on Pinterest to search for specific topics like recipes, home decoration ideas, DIY projects, and travel inspiration. When a user types in a search query, Pinterest will display rows of images that match that search, similar to how Google displays the most relevant articles.

These images are called pins. Each pin is linked to a URL, which can be a blog post, video, website, or sales page. Users can save pins to their personal boards so they are easy to find later. From there, the pins can be discovered by even more users.

As a business owner, you can create and upload your own pins that lead to your products, blog posts, services, or anything else you want to promote. Because each pin image gets its own link, Pinterest is an excellent way to spread your amazing content across the web!

Pinterest has a huge user base

According to recent reports, over 475 million people use Pinterest as of 2021. 60% of the Pinterest audience identify as women, and their international user base is growing every year.

This means that there is a huge opportunity for you and your business to get discovered. And as I’m sure you know, more eyes on your content can mean more potential customers and clients.

https://business.pinterest.com/audience

Pinterest is where people go for ideas and inspiration

Unlike social media platforms where people connect with friends, share life updates, and pass the time, Pinterest users are often looking for new ideas and inspiration.

People use Pinterest to research a vacation, decorate their living room, start a garden, plan their wedding, browse style trends, and find font pairings to use on their website.

Because most users are in planning mode while on the platform, they’re more open to unique ideas and new brands. It’s the perfect time to show them all the awesomeness you have to offer!

Pinterest is a search engine

When users go to Pinterest, they often are looking for specific information.

This means that your audience is actively looking for you.

With traditional social media platforms, you share a post with your entire following and hope to spark their interest in a product or service. But on Pinterest, the people who find your content are already seeking out what you’re offering.

Let’s say you sell handmade jewelry in an online shop. When you post your designs to your social media feeds, you have a direct line of communication with people who already know and love your work.

You might get a few bites, but there’s a chance that lots of your followers are offline, or aren’t ready to purchase right now, or just missed the post completely because #algotithms.

While those platforms are incredibly important for brand awareness and building relationships, it can be hard to get your work in front of new people who are looking for what you offer.

But imagine this scenario: You make some pins featuring your best designs and add them to Pinterest with optimized titles and descriptions.

When a user comes to Pinterest and searches for “Hand-made silver bracelets” or “chunky red necklaces” there’s a chance one of your pins could show up.

If the user likes your design, they’ll click on your pin and go straight to your website where they can purchase the jewelry.

You just found a customer who was specifically looking for what you make, and therefore more likely to buy.

Pinterest exposes you to a wider audience

On that note, on Pinterest, your pins can show up to users who don’t follow you yet, so you aren’t limited to people who already know about your brand.

Your content can be discovered by anyone on the platform, follower or not, giving you an even wider audience who is searching for the very products and services you already offer.

Pinterest traffic is evergreen

While social media posts can get buried over time, Pinterest pins can send traffic to your website long after their publication.

In fact, many creators notice that their pins start to gain traction several weeks or months after they were first posted.

On Pinterest, users can save pins so they can find them again later. Even if a potential client isn’t ready to buy right now, they can “bookmark” your pin and return to you when the time is right.

A prime example of this? For years, I used Pinterest to save home decor ideas before getting my own place. The minute I signed my lease, you can probably guess where I went to start shopping for furniture. Yep, Pinterest!

Pinterest can give you results faster organic traffic

SEO, or search engine optimization, is an amazing way to grow your business. But honestly, SEO has a bit of a reputation for being a long-term game.

You can write the most perfectly optimized post in the world and it still might take months before it ranks in the search engines. But with Pinterest, you can get results relatively quickly, especially if you have a more established account.

So Why Should You Get On Pinterest?

Pinterest is an amazing way to share your content, products, and services with a worldwide audience. Because Pinterest works more like a search engine than a social media platform, you have the ability to be discovered by totally new faces who are already looking for what you offer.

Pinterest content is evergreen and you can see results on a quicker timeline compared to other platforms, making this a powerful place to promote your business. If you’re ready to add another platform to your online business toolbox, Pinterest is well worth the time spent.

How To Get Started On Pinterest

joelle@joelleriding.com (Joelle Riding) — Thu, 27 May 2021 20:45:07 GMT

How To Get Started On Pinterest

You’ve probably heard that Pinterest can be an amazing tool to drive traffic to your website, but you might be wondering, “Where do I begin?” In this guide, we’ll walk you through exactly how to get started on Pinterest, step by step!

About Pinterest

Pinterest is a visual search engine where users can find ideas and inspiration. You can find recipes, travel tips, fashion ideas, home decor, business advice, and so much more.

When a user visits Pinterest, they can search for any topic they’re interested in. Pinterest will show images (called pins) that match their search. Each pin is linked to a URL, and if a user sees something they like in a pin, they can simply click the image and they’ll be taken to the corresponding website.

Users can also save pins onto “Boards” so they can find them again later. Think of it as a digital collage or scrapbook where people can save ideas based on their interests.

As a business owner, you have the ability to create your own Pinterest pins to promote your products, services, and blog posts. Once you do, your pins could show up in the Pinterest search results, which could generate significant click-thoughts to your website or shop.

Pinterest has over 475 million users around the world as of 2021 , so creating a Pinterest account for your business could mean more traffic, clients, and sales.

But how do you actually set up a Pinterest account? Let’s take a look!

1. Create your Pinterest Business Account

To get started on Pinterest, you’ll need to create a Pinterest Business Account. It’s free and business accounts provide more analytics and insights than personal accounts.

2. Edit your Profile

Once you’ve made your business account, click on your profile picture on the right-hand side of the page and select “Settings.” On the left-hand side of the screen, you’ll see a link called “Edit Profile.”

Here, you can update your profile picture, display name, business bio, website URL, and more. When writing your bio information, it’s a good idea to include keywords that you want your brand to be associated with.

3. Claim Your Website

After you’ve set up your basic account information, you’ll want to claim your website and any social media profiles. It’s important to do this early on because it makes it easier for Pinterest to connect your content with your account. It also improves your analytics reporting.

Click on “Settings,” then in the left-hand column, click on the link that says “Claim.” Here you can add your website, Instagram page, Etsy page, Youtube channel, and Shopify store.

Click the “Claim” button next to the relevant platforms and follow the instructions in the pop-up window.

4. Create your boards

Once your profile is set up, it’s time to create your first boards. I know it’s exciting, but try not to go overboard on this step. Start small with just 2-3 boards that are super aligned with your brand.

For example, if you sell toys and clothing for children in an online shop, you might make a board for children’s clothing ideas and a board for children’s toy ideas.

If you offer graphic design services, you might make one board for color palette ideas, a second board for brand kit inspiration, and a third board for logo design ideas.

On your business account, it’s best not to have boards for unrelated hobbies or interests as this might confuse clients.

To make a board, click on your profile picture in the top right-hand corner. In the center of the page, you’ll see two buttons called “Created” and “Saved.” Click on “Saved” to see your boards and saved pins.

Then click the plus button on the right-hand side of the page. In the drop-down menu, you will see an option to create a board. Give the board a title, and click “Create.”

Once the board is live, you’ll be able to see it under your “Saved” tab.

Hover over the board and you’ll see a pencil icon in the bottom corner. Click here to add a board cover image and description.

5. Create Pins

Now that your account is set up and you’ve made your first board, the real fun begins! To make pins for Pinterest, most people use graphic design software like Canva, PicMonkey, or Photoshop.

Canva is our favorite tool because it’s free to use, easy to learn, and there are tons of nice-looking Pinterest templates included.

In Canva, click the large “Create a design” button in the top right-hand corner. You should see a default “Pinterest Pin” option in the drop-down menu, but if not, you can set the size to 1000 x 1500 px. Pinterest prefers images that are tall and narrow with a 2:3 aspect ratio .

You’ll be taken to a blank canvas that’s the correct size for Pinterest, and now you can let your creativity run wild. Choose from one of the many templates created by Canva, or make your own design from scratch.

Here are some pin design tips to keep in mind:

- Use large, clear lettering: Many people use Pinterest on their phones so your words should be visible even on a small screen. Stick to large, easy-to-read fonts.

- Use complementary colors: A nice contrast between light and dark makes your pins easier to read.

- Source your images: It’s a great idea to use images in your pin designs, but make sure you’re only choosing images you have permission to use. Downloading pictures from Google Images is a big no-no, so stick to using images from free-use sites like Unsplash, DepositPhotos, and Pexels.

- Use Your Branding: Include your website URL or brand logo on your pins to build name recognition and awareness.

Once your pin is ready to go, select the download button in the top right-hand corner of Canva.

The file will download to your computer and you can save it wherever you like. I like to make a special folder on my desktop to save pin images so it’s easy to find them.

6. Add your pin to Pinterest

On Pinterest, click on your profile image to go to your main page. Click on “Saved” and then click on the plus button in the right-hand corner. Select, “Create Pin.”

A box will pop up where you can upload your pin image and add a title and description. You can also add a URL to the pin. This URL is where the user will be taken if they click on your pin image.

Select which board you want the pin to be saved to, and click “Publish.” Congratulations, you’re officially on Pinterest!

Final Thoughts

Pinterest can be a great tool for increasing traffic to your website and getting your offerings in front of a wider audience. Often, the best way to get started with something new is to dive right in, so get those creative juices flowing and start pinning today!

5 Mistakes You're Making in Your Email Newsletter

joelle@joelleriding.com (Joelle Riding) — Thu, 11 Jun 2020 21:20:59 GMT

5 Mistakes You're Making in Your Email Newsletter

Your email newsletter is your direct line of contact with your audience. Chances are, your audience is getting inundated with newsletters from several different brands and blogs every week. In order to make sure your newsletter is something they’ll want to open every single time, make sure your newsletter doesn’t include the following 5 things:

General Subject Lines

Your subject line should be something that captivates the audience from the get-go. It’s generally the difference between someone opening your email or moving it directly to the trash can. Something as simple as “Weekly Newsletter” doesn’t incite excitement about what’s inside.

Make sure your subject line is catchy, specific, and personalized! A subject line like “I can’t believe we did that…” is bound to make your reader interested in the message inside!

Multiple Goals

When sending out your newsletter, you should have your “why” in mind. What is the purpose of this letter? If you answered, “I don’t know”, then chances are the reader won’t either.

If your goal is to get people to read your blogs then only talk about those linked blogs. If you also want them to sign up for an upcoming webinar, make sure that information is sent out separately. This ensures less confusion with your audience and minimizes the potential for overwhelming your reader.

Multiple Topics

In relation to the above, unless your newsletter is formatted in a template style that is regularly sent out, make sure that you are only addressing one topic at a time.

If you’re writing about the new class you’re launching, the newest content you’ve published on your social media shouldn’t be in that newsletter. If you’re introducing a new product, links to join your book club shouldn’t be included.

Again, the idea of your newsletter is to be direct with your message, not to confuse the reader.

Unnecessary Links and Calls to Action

In general, newsletters can already be an overwhelming email to open. Minimize the chaos by limiting the number of ways that your audience can interact with the message.

Unlike a reader visiting your social media on their own, you are the one initiating contact. This is why it’s even more important to have a clear goal with your message. It’s okay to have multiple links added in your newsletter as long as they serve a purpose. Links to irrelevant content is a quick way to confuse your reader.

Not Providing Value

If someone has already signed up for your newsletter, it’s because they want to hear from you. They have elected to give your their email for something of value in return. The majority of your newsletter should be serving your audience in some way or another.

It could be providing news, sharing content, or giving an update of what’s happening with your business. But in no way, should most of your newsletter be self-promotion. You already got them there, now it’s time to give them a reason to stay.

The good news is, if you’ve been making these mistakes, they are all easy to fix with a few intentional clicks of your mouse. Writing newsletters ontop of your regular content can be stressful especially when you are trying to grow your lists. With these tips, you’ll be able to keep your readers coming back for more every time you hit “send”.

Need help writing out newsletters? We would love to help you! Reach out to hear about our affordable monthly newsletter services.

Get More Trusted Reviews On Google

joelle@joelleriding.com (Joelle Riding) — Tue, 12 May 2020 15:56:20 GMT

Get More Trusted Reviews On Google

Google has managed to touch most facets of internet life and reviews to your business are no exception. Since most searches are done on Google, it stands to reason that the better your Google reviews are, the more business you’ll have coming in.

If you’re just starting out or beginning to build your online presence these are few things you can do to garner a few reviews on Google:

Ask for a review

If you don’t ask, you won’t receive! Sometimes the best way to get something is to just ask for it. Often customers forget to review businesses when they have a good experience, so asking at the end of their customer service experience is a great way to remind them to leave a good review.

Send a follow-up email with a link to leave the review

Sending an email can often be one of the lowest maintenance ways to get reviews. Most people are pretty lazy at leaving reviews and aren’t going to go out of their way to leave a review unless they’ve had the most amazing experience or the worst one. Ensure favor for your business by making sure that everyone has the opportunity to leave a review. That way, if any bad reviews surface, it’ll be an anomaly in a sea of good standing reviews.

Don’t be afraid to send more than one email. Just because one email doesn’t get an answer doesn’t mean they will all go ignored. Everyone needs a little reminder here and there and it’s okay to send your clients one to get that good review.

Don’t have an email list? Look here to see how to build one .

Add a review link to your website

Chances are, your clients are going to head to your website more than once. If they see the review box on your page, the odds that they will leave a review become increasingly high.

Through Google, you are able to create a custom review link without having to jump through all the hoops of creating your own form.

Check out this link to learn how to create your custom review link for your business.

Interact with your reviews

No matter the size of your business, clients and customers want to feel like their voice are being heard. A simple way to do this is by replying to the reviews that you are getting. Thank the reviewer regardless of the type of review they leave for taking the time and then address any concerns they might have had.

Not only does interacting with your client show that you care, but it demonstrates another level of customer service to new and old clients.

Verify your business on Google

Nothing says that you are a legit business more than having a Google verifying that claim. Once your business is verified, your business will start to come up on searches from places such as Search and Maps.

You know when you’re in a new city and want to find the closest gas station so you search “gas”? It’ll be like that but for the niche of your business.

Not to mention, only verified businesses on Google are able to respond to reviews from customers.

Provide exemplary customer service

This one seems to be a given, but the better service you provide on a consistent basis, the more likely your business has of getting a better Google review.

Customers tend to remember either bad service or exemplary service. If you want your Google reviews to reflect the high-quality service you provide, then ensure that they will only have good experiences by always providing a good experience for the customer.

While getting reviews might not seem high on your business to-do list, they are still an important factor for growing your business into a trustable reliable one. Implementing these tips are just another way to show your customer and client base your professionalism and gives them a way to reciprocate.

Have a question about getting more Google reviews? We would love to hear from you!

7 Ways To Grow Your Email List

joelle@joelleriding.com (Joelle Riding) — Fri, 01 May 2020 17:50:50 GMT

7 Ways To Grow Your Email List

We’ve talked about the importance of growing your email list , but how exactly does one do that?

Usually, the goal is to build your list so that you have access to their emails. Email lists are great because it means unfettered access to your audience. You’re able to promote new products, give updates, and send out freebies instantly all without having to wait for any algorithms to show them to the right people.

All of the things listed below are called “opt-in’s” and are what you use to get a person to give you their email address. There are so many different ways to connect with your audience over email and this list demonstrates some of the most common ones.

1. A newsletter

A newsletter is one of the most basic forms of giving people updates. Whether you’re letting your audience know about new posts or new products, it can all go in your newsletter.

This is also one of the ultimate signs of trust. Since a newsletter is such a vague term, it means that you’re allowed to put anything you want in it and make it tailored to you and your business.

2. Freebies!

As one of the easiest ways to get someone on your list - this is one of the most commons ways that businesses will use to get an email.

Y’all, people LOVE free stuff. When people see the word “free” they will usually jump at any opportunity to get whatever it is even if they don’t actually want it.

That being said - create something downloadable that they can get in exchange for their email address. It could be anything from a how-to guide, a checklist, a sample of your ebook to even a preset for photo editing or an exclusive video. It doesn’t matter. Offer a good quality freebie and your list will start to grow.

3. Access to something exclusive

Think about running a weekly challenge or a book club or something where you need to be a member to join. Generally, people want to feel included. They want access to the exclusive things you are creating.

Even if they might not participate all the time, it’s nice to have the option.

4. Entering into a giveaway

As one of the fastest ways to grow your list, a lot of businesses will opt for this route. This can either be done with other brands or just by yourself. Have your audience enter by submitting their email. That email can then be used to promote some of your other things as well!

Often, people will even forget they have even give you their email, but you’ll be able to remind them with other emails of newsletters and opt-ins.

5. Webinars

Another popular option for 2020 is to have a webinar with registration to join! With more and more meetings and conferences being moved online, this is almost becoming a norm. People are registering for information that might normally be delivered at a conference, for the online version.

In-person conferences also tend to do this so people can watch the replays at a later date.

6. Workshops

Something else that businesses will do is to run a workshop. Now this will usually go one of two ways:

a. People can get access to a workshop that runs all the time but is to made to feel exclusive because of the language you are using. For example, you sign up for a workshop that lists different workshop times no matter when they sign up to make the experience feel more special.

b. You actually run the exclusive workshop live at a certain time. You market that there are limited spots to your live call and if you sign up now, you’ll get to be apart of it.

7. Samples of your products

Let’s say that you are selling something at a higher price point but want a way to entice your audience to buy your project. Give out a sample! Tell them that when you sign up for your newsletter, that they will be will able to get a sample of your product.

Take it even a step further and offer an exclusive deal. If they act within 48 hours, they can get your product at a discounted price. Not only do you now have their email, but there is a new sense of urgency for them to act on.

It’s important to add a disclaimer to your opt-in telling potential clients that when they sign up, they may get more emails from your business. Most of the people, people will click “yes” anyway. Remember that having access to someone’s email is a sign of trust and should be treated with respect. That being said, we are excited to see how you grow and build your own lists!

Want help creating an opt-in? We would love to help! Get in touch and let's make some magic happen.

Why Your Business Needs An Email List

joelle@joelleriding.com (Joelle Riding) — Mon, 20 Apr 2020 16:47:24 GMT

Why Your Business Needs An Email List

If you clicked on this post because you didn’t think email was still relevant in the world of Instagram and Facebook - Let us know how you feel once you reach the bottom of this post.

Let’s paint a quick picture. Your social media platforms are thriving with hundreds of thousands of followers, maybe even millions. You have a booming business website. Then suddenly - everything crashes. Your socials are gone and there’s no way to contact your audience. Your website works, but other than writing a post about how you’ve lost everything - you’re suddenly on [insert name of business here] island alone.

Are you thinking about building your list yet? Here are some of the other major reasons to start building your list today!

Direct contact with your audience

You don’t have to play around with things like algorithms or worry about who is going to see your posts. Every newsletter or update you send will go directly into their inbox. By doing this, you are putting the ball into their court. They, not an algorithm will decide what action to take with the content you create.

Did we mention that the waiting time is close to zero. The amount of time it takes for an email to reach zero is about the same amount of time it takes for you to click send. Forget the days of waiting for a post to show up on a feed, email is instant!

It builds trust

Every single opt in for newsletters or signups will have some sort of a consent box or form to fill. This is the brand’s legal way of making sure that you are allowing a brand to have a direct way to connect with you. Loosely speaking, it states that you consent to a business being able to access your inbox for a specific purpose.

That means that when someone signs up for your newsletter or update or whatever they’re signing up for, it means that they are saying “I trust you and here is a way to contact me Mr. Business person I’ve never met before”

Now, obviously there are going to be tons of people who don’t read the Terms and Conditions and just sign up anyways, but for legality sake, that is what they are saying. They will always have a way to opt out if they choose, but for this short span of time, they’re putting their trust in you.

Increase in income

Like we said before - these are the people who trust you. It’s because of that trust that people on your email list are more likely to believe in your business and your message and therefore give you their money. They are more likely to trust in the product you are touting and continue to sign up for your products.

Higher return rate

Why? You ask. Because like we said before, you now have direct access to their inbox. Unlike selling things on Instagram or Facebook where you aren’t sure who is going to see your posts, an email is a direct line to a person.

Most people will at least skim their email once a day so your chances of getting eyeballs on your email immediately becomes higher.

You OWN your email list

You and only you are the only person who has access to the people who give you their email address. The platform you use to contact your lists doesn’t have access to your content, Google doesn’t have access, Facebook/Instagram doesn’t have access. ONLY YOU.

Now, how cool is that?

There is no pressure at all to share your list with other people and it won’t be magically taken away. This list is yours baby!

We believe that growing your email list is one of the most important things you can do to grow your business. Dope Magic wants to help you thrive in business without having to compromise yourself at the mercy of other platforms.

Have we convinced you to start building your email list yet?

Check out these popular websites to help design your email now!

Converkit - One of the best platforms to help you manage your email for business

MailChimp - Another dynamic platform for marketing emails

Active Campaig n - Great for bigger business and for more customization

Have a question about creating an email list? Get in touch! We help businesses write and manage their email list so they have more time to focus on their big picture ideas!

How to Implement a "Call - To - Action"

joelle@joelleriding.com (Joelle Riding) — Thu, 02 Apr 2020 17:20:28 GMT

How to Implement a "Call - To - Action"

Nowadays on most blogs, websites, and instagram posts, there are buttons or questions asking you to perform a certain action. These are the things that have convinced you to sign up for that newsletter or prompted you to comment on your favorite influencers caption.

These are what are called “Call to Action” or CTA.

A call to action or a CTA is how you are telling your readers to engage with the material you’ve created. In every good website, blog, or caption, there is always a call to action.

So how do I create one?

1. Pinpoint the key message

What is the key takeaway from the content? How does it benefit the user? Is there a lesson to be learned? Social media has proved that the message could be anything from giving dating advice to demonstrating how to draw a sketch. But whatever it is, it needs to have a point.

*This is one of the key differences between a business content and personal content. Personal content should be more about sharing pieces of your life where business content should have a clear and directed goal. It’s important to understand the difference between the two before moving forward.

2. Tell the user how they should engage with the content using command language

What should a user do with the information they just learned? Should they engage with more content, answer a question, or even a “subscribe for more” message?

You can never be too clear about a message. A good call to action should be direct and informative. If you want users to sign up for the newsletter you just created, you have to tell them. If you want to know the opinion of the people who engage with your Instagram, then make sure you’re asking a question at the beginning or end of the post so users know it isn’t rhetorical.

If your call to action is a bit muddled and confusing, most users will keep passing scrolling because they weren’t sure what to do.

Good call to action words include:

Download

Subscribe

Shop

Buy

Get this…

Sign Up!

3. Provide a reason for your audience to follow your call to action

What benefit does engaging in the call to action have? What is in the incentive?

For things like Instagram and Twitter, the call to action is about engagement and building community. For websites and business, it generally means a trade of information - i.e. a how-to PDF traded for access to your email.

For example, we offer a free home page checklist to those interested in seeing how their home page ranks with other top performing sites!

These incentives can be used to entice the user to keep coming back for more - and with access to their email and newsfeed, they can!

4. Invoke discussion

Many social media platforms today rely on the amount of people who engage with the content you’re posting. Most of the algorithms will control the amount of people who see the posts based on who is engaging.

Finesse the systems by inviting your audience to engage with you and with others in the comment section. The more engagement is happening on your posts, the more the algorithm is going to boost your content.

5. Place calls of action in multiple but strategic places

A call to action should be easy to find on your website or social media accounts. Not only should you have them on your posts, but also in popular areas like your profile bio and contact me page.

Ideally, everything you do and post should be an invitation to the user to engage with you and your content.

Depending on your content, thinking about implementing a CTA in the middle of your posts as well.

The big idea here is that you should be using these calls to actions to engage with your consumer. From big to small business and influencers, your audience wants to know that they have been heard - that their opinion matters.

Have a question about implementing a call to action? Shoot us a message!

Creating Dynamic Website Images

joelle@joelleriding.com (Joelle Riding) — Mon, 09 Mar 2020 17:15:29 GMT

Creating Dynamic Website Images

There are many things that can separate a mediocre website from a dynamic one, but the one being discussed today are your images.

A website's images are like a window to your business’s soul. It’s not only a reflection of who you are as an owner, but the things your business represents. It’s important that the images a customer sees not only represent your business well, but entice the customer to keep coming back for more.

We at Dope Magic believe that a good online presence is a pillar of modern day business and images are a large part of that. Here are 3 of our best tips for making your website stand out from the crowd with stellar looking images.

Revamp your homepage

Most of your website could run on iPhone or Samsung quality images, but your homepage should have some sort of professional photos. These could be paid or free stock photos, or photos you’ve taken at a shoot, but they should be high quality images.

As one of the first things a customer sees when they visit your site, your homepage acts like your hook. It’s the first (and sometimes only) impression a potential customer has to your brand. It’s important to “wow” them with your professionalism and vision for the brand.

We strongly encourage you to hire a local photographer to shoot some high quality images, but if you can’t afford it, stock images are a great option too.

Be consistent with your images

All of the images on your website should tie themselves together. As a customer clicks through your site, they should be seeing consistency in colors and edits in your images. Images are there to support your business, not create confusion.

If your brands colors are red and orange, then it’s best practice to have some of those colors embedded with your images as well. It’s an unconscious reminder to the customer about who you are and will help them remember you in the future.

Apps like Lightroom, Photoshop, and TouchRetouch can help significantly enhance your images in a subtle and elevated way. These apps are great for making sure that all your images have a slightly consistent look about them, even if they are of very different things.

Watch your image size

Y’all there is nothing more frustrating than visiting a website whose images don’t load. It doesn’t matter how beautiful your images are or that you’ve used a professional photographer and camera, if your images are slow loaders, customers are more likely to click out then wait for your page to load.

Resizing high quality images can be a game changer for your website retention. Remember that images are generally there to support your business.

Websites like Be Funky andI love IMG are great resources for resizing images. Photoshop is also a common tool for resizing as well as editing.

We get that running your website can be a bit overwhelming, but we want to help take the pressure off.

3 Tips On Naming Your Business

joelle@joelleriding.com (Joelle Riding) — Tue, 11 Feb 2020 20:47:28 GMT

3 Tips On Naming Your Business

When we were younger, our usernames were just a reflection of our interests.

Most of us had some sort of misspelled word (gurl, bby, lv3r) within the name followed by the year we were born. In fact, we were purposely told to not give any information about ourselves in the names we created. But now in 2020, things work differently. Instead of hiding who we are, we use our brand names to shed light on our niche, our visions, or our audience. Since the age of the internet, a website’s name can be the difference between a mediocre brand, or a highly successful one.

So we’ve put together some tips to help you select the best name for your brand.

1. Think Hard About Your Name

Picking your brand name is the most important part of starting a business. Your brand and business are going to be known by your name, so make sure you pick wisely!

Some brand names share their vision in their name, while others are named to paint a picture for their target audience. It’s important to think about how you want to convey yourself with your name.

Here are five things to think about while creating a name:

Niche - What is your brand about? Lifestyle? Travel? Teaching? Self Help? Coaching?

Target Audience - Who are you creating for? What would your ideal reader look like?

Sound - What does your brand’s name sound like when said aloud? Is it awkward? Does it flow?

Is it limiting? - Does my brand name limit my future? Or can I branch out into different things and not have to change my name

While the first three tips can be a little easier to apply, the last one can be a hurdle that really stumps the process. Try to stay away from names that will limit what your business will be about. If you write more about lifestyle with a few blogs on traveling, then the word “travel” probably shouldn’t be in your name. Instead, find a name that is all encompassing, so that post outside of your usual niche won’t completely surprise your readers.

Length is also a huge factor here. While you want a name that will stick out and be easily remembered, you also don’t want a name so long that people get it confused with other brands. The length of your company name will also come into play when you make all your social media accounts. Most social media apps have a character limit, so make every character count!

2. Check Social Media For Availability

There’s nothing worse than finally coming up with a great brand name only to find out it’s been taken on Instagram by some random girl who refuses to give it up. Before you commit to a name, make sure that it’s free on all social media accounts. This even includes the ones you don’t currently use because you don’t want to have to try to buy it back from someone else in the future. This one step will make things a lot easier in the long run if you start producing content on different mediums.

3. Make Sure You Love It

The last and final step is making sure you love your new name! This name is going to be the face of your business and the first impression your audience has of your brand. Not only will it be a permanent fixture on all your social media apps, but will need to remain the same for long periods of time. While it is possible to change your name in the future, you’ll risk confusing loyal customers so it’s best to make sure you like the name the first time around.

We know picking a brand name can be frustrating, but have also seen how vital a good name is to the success of a brand. Once you’ve picked a name, the rest of the pieces will begin to fall into place.

Have a question about using selecting a name for your business? Get in touch!

Why Your Business Needs A Blog

joelle@joelleriding.com (Joelle Riding) — Tue, 21 Jan 2020 15:19:11 GMT

Why Your Business Needs A Blog

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Dope Magic Co Blog

Don't Launch Your eCommerce Site Without Checking These 10 Things

The Pre-Launch Checklist Every eCommerce Website Needs

Share Your Client Only Password (More Than Once)

Update Your Link in Bio

Start Promoting 2–4 Weeks Before Launch (At Minimum!)

Send Launch Emails at the Right Times

Set Up a Welcome Email to Grow Your List

Check All of Your Discounts

Connect Meta to Link Products on Instagram

Stock Up on Inventory Before You Launch

Get Your Shipping Setup Ready

Add the Finishing Touches to Your Packaging

You're Ready, Now Go Launch!

Shopify Winter 2026: 6 Updates Estheticians Need to Know

Shopify Winter 2026: 6 Updates Estheticians + Med Spas Need to Know

2,048 Product Variants — Finally!

Sidekick's Target Feature

Shopify Product Network — Earn Commission on Products You Don't Carry

Agentic Commerce — Get Your Products Shoppable Inside AI

Requirements to qualify for agentic commerce:

SMS Marketing is Now Built Right Into Shopify

Shop Pay's New Checkout Experience

Bonus: Find Your Personalized Shopify To Do List

Ready to Make Your Shopify Store Work Harder for You?

Frequently Asked Questions

What is Shopify's Winter 2026 Renaissance Edition?

Is Shopify a good platform for estheticians and med spas?

How do I get my skincare products to show up in AI search results?

Five Figures. First Day. Zero Experience Selling Online

A Five Figure Launch Day & 12% Conversion Rate for a Solo Esthetician's First Ever Shopify Store

The Problem

The Build

Here's what we built:

The Results

The Takeaway

Our Favorite Shopify Apps in 2026

Our Favorite Shopify Apps in 2026

Fokkio — Automatic Gifts | Free/$5/mo

Locksmith — $12+/mo

Smile.io — Free

Instafeed — Free

Seal Subscriptions — Free

Monk — $50/mo

Judge.me Reviews — Free

Flow + Messaging for Welcome Email Flows — Free

Digital Downloads — Free

The Bottom Line

The #1 Thing That Separates a Successful Website Launch From a Total Flop

Your New Website Won't Grow Your Business..

But This Will.

The #1 Differentiator Between a Successful Launch and a Flop

Your Website Is One Tool in Your Toolbelt

How To Set Yourself Up For A Successful Launch

Before launch

On launch day

After launcH

Your Website Can't Do It Alone, But Together? Magic.

From One Page Storefront to a Five Figure Launch

From One Page Storefront to a Five Figure Launch: Inside the Skin Gal Studio Shopify Redesign

Meet Anna: Solo Esti, Full Books, Big Vision

What We Built

Pages built from scratch:

E-commerce setup:

SEO:

The Results

Before the Redesign (January – September 2024)

First 30 Days After Launch (October 31 – November 30, 2024)

Full Year 2025

2026 Year-to-Date

What Actually Moved the Needle

In Anna's Own Words

The Take Away

How We Built Midtown Beauty Co a Shopify Website That More Than Doubled Their Online Orders

How We Built Midtown Beauty Co a Shopify Website That More Than Doubled Their Online Orders

The Approach

Pages Designed & Developed

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Key Features

For Clients: