YOUR WEBSITE EXPERT
Meet the Brains Behind Dope Magic Co™
2019
Web Design Agency Founded
80+
We've Helped Clients in 80+ US Cities
8%
Average Client Store Conversion Rate
50+
5 Star Google Reviews
HOW WE GOT STARTED
How did we end up working almost exclusively with estheticians?
Joelle has been designing websites since middle school, long before it became her career. That early passion connected her with CJ Williams, now the owner of
CJ Esthetics, and a project that would shape the future of Dope Magic Co.
In 2018, when CJ was starting out as a solo booth renter, Joelle went to CJ for her own skin and a partnership emerged. Joelle ended up building CJ's first website and as her business evolved, so did the website. More pages, more functionality, and eventually a full transition to Shopify to prioritize online sales.
As CJ began referring her esthetician friends, a clear pattern emerged.
Many estheticians were facing the same challenges online.
We started creating thoughtful solutions: from password protected products and ingredient checking tools to photoshoot guidance and full eCommerce setup.
Today, we partner with our clients by
designing Shopify websites
that reflect all their magic and make selling easier. Our clients are busy, highly skilled professionals and they shouldn’t have to explain their industry or hold a developer’s hand.
We already get it.
We believe in supporting women-owned businesses, because when women are supported, their impact reaches far beyond their own brands.
Thank you to CJ for trusting us early on, and for still being part of the Dope Magic story today.
OUR REACH
Supporting Beauty Businesses Across the U.S.
From solo esti's to growing medspas, we’ve partnered with beauty businesses in 25+ states and 80+ cities nationwide. While every business is unique, our process is built to support clients wherever they’re located with the same level of care, strategy, and attention to detail.
Dope Magic™ (adj):
When everything happened exactly the way it needed to for you to arrive at this precise moment, perfectly on time.
The name "Dope Magic" came from Joelle's solo travels in her early 20s, describing those rare, perfect, against-all-odds moments. Now, we help entrepreneurs create their own Dope Magic through custom eCommerce development.
MEET THE FOUNDER
Joelle Riding, B.S.B.A
After graduating with a triple degree in business management, marketing, and international business, Joelle embarked on her digital journey as a travel blogger. She built her blog from scratch and found her passion for web design and development. That passion bloomed into starting her own agency in 2019.
Joelle has collaborated with coaches, companies, small businesses, and therapists, and estheticians, landing them appearances in major publications, conferences, tv, and podcasts. She's got quite the passport of experiences, having lived, studied, and worked in Cape Town, France, Belgium, South Africa, Austin, the Pacific Northwest, and now, she's proudly rooted in the Bluegrass state of Kentucky.
Her adventurous spirit also led her to establish an adult summer camp in 2023, "Adventurous Womens Camp," where she gets to combine her passion for exploration and community.
Joelle’s on a mission to help women get in front of more people, so they can make more of an impact, and make more money. Whether you need a shiny new website, a killer redesign, eCommerce setup, eye catching landing pages, or anything in between, Joelle and her agency are here to make your digital journey smooth and filled with dope magic.
The Fun Stuff: Shopify Expert by Day, Granola Girl by Night
→ Grandma at heart ❤️ Catch me needle pointing, making butter, kneading sourdough, playing scrabble or mahjong after hours, or listening to audio books
→ I'm fluent in French and have dual citizenship with Belgium
→ I’m an astrology girly (libra sun, scorpio moon, and cancer rising) and into all things woo-woo ✨
→ I used to be a travel blogger and built my first site on Wordpress
→ I’ll choose press on nails over a trip to the nail salon any day
→ My superpower is ADHD
OUR VALUES
In addition to getting eCommerce experts
you’ll get…
Expertise
Every site is built with advanced Shopify knowledge and a strong understanding of what sells in the beauty industry.
Strategy
Every design decision is intentional and focused on creating an online store that converts.
Excellence
We hold ourselves to the highest standard in design, development, and client experience.
Warmth
We believe the skincare industry can still feel approachable, creating spaces where clients feel welcome, understood, and supported.
Partnership
We work closely with our clients, anticipating needs and guiding them through the process with clarity and care.












































































































