Shopify, Salon & Esthetician

Case Studies + FREE RESOURCES

Smartphone on a light gray surface showing a social media post with a woman speaking on screen
By Joelle Riding June 4, 2026
We built a complete Shopify store for Ethical Esthetics in Bedford, NH including 9 pages, 125+ products, acne focused SEO, and branding. Here's how it came together.
Hands surrounding a laptop with scattered skincare products on a wooden floor
By Joelle Riding May 28, 2026
We did the research so you don't have to. Here's every major booking platform, their pricing, fees, and whether they'll actually connect with your Shopify store.
Person seated in black pants and patterned heels, holding a black-and-white magazine on a chrome chair
By Joelle Riding May 20, 2026
Sydney knew what she wanted, she just needed someone to build it and stick around. Here's how Dope Magic Co became one of her best business decisions.
Person performing a facial treatment in a bright spa room with a glowing ring light and skincare machine
By Joelle Riding May 13, 2026
Robin had the expertise, the reputation, and a Shopify store that wasn't pulling its weight. Here's how we redesigned her site and what happened to her sales after launch.
Woman wearing headphones at a table, smiling beside an open laptop in a home office
By Joelle Riding May 7, 2026
If your esthetician website isn't converting, start here. These three simple strategies, done consistently, will drive more bookings, sales, and traffic to your beauty business.
Smartphone in the back pocket of blue jeans, screen displaying a person holding skincare
By Joelle Riding April 29, 2026
Everything you need before going live from shipping supplies to email strategy. Use this pre-launch checklist to launch your eCommerce website with confidence.
Two figures in flowing white and red clothing clash over a pink skateboard in a dreamy landscape.
By Joelle Riding April 22, 2026
Shopify's Winter 2026 Renaissance Edition launched 150+ updates. Here are the 6 that matter most for estheticians and med spas and how to use them to grow.
Skin care spa ad with gold text, a facial treatment scene, and a woman’s face at left
By Joelle Riding April 15, 2026
We built Illumia Aesthetics first ever Shopify store from scratch. 80+ products, custom design, and a full eCommerce system. The result? A five figure launch day and a 12% conversion rate.
Close-up of hands with bright red nail polish and multiple rings, holding a smartphone with a patterned case.
By Joelle Riding April 8, 2026
Discover the best Shopify apps of 2026 hand picked by Dope Magic Co! From free tools like Judge.me, Smile.io, and Instafeed to paid apps like Monk and Locksmith, here's exactly what we use to run our stores.
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Download the Website Photoshoot Guide

If you've got a shoot coming up and not sure what types of photos to get, this free guide walks you through exactly what to capture for a high-converting website.

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