Shopify, Salon & Esthetician

Website Case Studies

Three women looking at a laptop on a wooden table. They are in a light-colored room with a mirror.
By Joelle Riding January 28, 2026
Still DIYing your esthetician website? Discover 6 signs it’s time to hire a professional web designer, especially if you're ready to sell skincare online and grow with Shopify.
Facial treatment: A person's face is covered in a mask while a gloved hand applies a strip in a spa.
By Joelle Riding December 18, 2025
We built a high-converting Shopify site for Jaclyn Kylie Skincare with a rewards program, mentorship page, and 700% order growth after launch.
Woman in red dress on a heart-shaped couch, red room.
By Joelle Riding December 18, 2025
See how we built a bold, personality-packed Shopify website for esthetician Maeci that more than doubled her conversion rate and kicked off consistent online sales.
Woman holding two blue tubes, looking upward, smiling.
By Joelle Riding December 11, 2025
See how this esthetician went from Squarespace to a high-converting Shopify site with a 1000% sales increase.
Person's hand reaching for gray face cream on a blanket with beauty products and a laptop.
By Joelle Riding December 10, 2025
Learn what websites for estheticians must include to increase bookings and retail sales. Expert guidance from Dope Magic Co., the esthetician Shopify design studio.
Woman using laptop at a table, wearing a green sweater. Flowers and a placemat sit nearby.
By Joelle Riding November 25, 2025
Learn how to build a high converting esthetician website that increases bookings and sales. Expert tips, must-have features, and examples from Dope Magic Co.
Woman in a blue blazer examines products, seated near a window and mirror with floral accents.
By Joelle Riding November 19, 2025
This Idaho-based esthetician launched a new site and saw 321% more orders and over 400% more revenue in just a few months.
A person receives a facial treatment in a spa-like room. A provider applies a mask while they are lying down.
By Joelle Riding October 31, 2025
Nova Lush launched her Shopify storefront and grew revenue by 215%, with a 5-figure launch and 188% increase in orders.
Three women posing, smiling, in front of a tan background. One in a vest, two in white tops.
By Joelle Riding October 13, 2025
Learn how a strategic Shopify website helped this esthetician streamline sales, boost growth, and finally scale her acne clinic online.
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