Shopify, Salon & Esthetician

Case Studies + FREE RESOURCES

Cardboard shipping boxes and a bubble-wrapped package lined up on a warehouse floor.

Shipping Materials Checklist for Estheticians in 2026

By Joelle Riding • July 23, 2026

Launching your skincare or beauty ecomm store? Here's exactly what to stock for shipping from label printers to branded packaging that stands out.

Woman standing in a cozy room beside a round mirror, shelves, and a glowing lamp.

How Esthetics by Kelsi Went From Manual Invoices to $5k+ in Online Sales in 30 Days

By Joelle Riding • July 2, 2026

See how we helped an acne focused esthetician launch a Shopify store that hit a 5.78% conversion rate in month one with subscriptions, rewards, and more.

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From Booking Link to Full Brand: Meet Ethical Esthetics

By Joelle Riding • June 4, 2026

We built a complete Shopify store for Ethical Esthetics in Bedford, NH including 9 pages, 125+ products, acne focused SEO, and branding. Here's how it came together.

Hands surrounding a laptop with scattered skincare products on a wooden floor

How to Track Inventory Across Shopify and Your Booking Software

By Joelle Riding • May 28, 2026

We did the research so you don't have to. Here's every major booking platform, their pricing, fees, and whether they'll actually connect with your Shopify store.

Person seated in black pants and patterned heels, holding a black-and-white magazine on a chrome chair

Building a Shopify Store for an Esti Going Solo

By Joelle Riding • May 20, 2026

Sydney knew what she wanted, she just needed someone to build it and stick around. Here's how Dope Magic Co became one of her best business decisions.

Person performing a facial treatment in a bright spa room with a glowing ring light and skincare machine

Skin with Robin Went From a Site She Hated to a Store She's Proud Of

By Joelle Riding • May 13, 2026

Robin had the expertise, the reputation, and a Shopify store that wasn't pulling its weight. Here's how we redesigned her site and what happened to her sales after launch.

Woman wearing headphones at a table, smiling beside an open laptop in a home office

3 Things Every Esthetician Needs to Do to Get Results From Their Website

By Joelle Riding • May 7, 2026

If your esthetician website isn't converting, start here. These three simple strategies, done consistently, will drive more bookings, sales, and traffic to your beauty business.

Smartphone in the back pocket of blue jeans, screen displaying a person holding skincare

Don't Launch Your eCommerce Site Without Checking These 10 Things

By Joelle Riding • April 29, 2026

Everything you need before going live from shipping supplies to email strategy. Use this pre-launch checklist to launch your eCommerce website with confidence.

Two figures in flowing white and red clothing clash over a pink skateboard in a dreamy landscape.

Shopify Winter 2026: 6 Updates Estheticians Need to Know

By Joelle Riding • April 22, 2026

Shopify's Winter 2026 Renaissance Edition launched 150+ updates. Here are the 6 that matter most for estheticians and med spas and how to use them to grow.

Download the Website Photoshoot Guide

If you've got a shoot coming up and not sure what types of photos to get, this free guide walks you through exactly what to capture for a high-converting website.

photofreebie

We offer custom eCommerce development services for estheticians and salon owners, with a specialized focus on Shopify. Our packages include fully custom Shopify design and development tailored to your brand and business goals.

Just another month working with the coolest + most baddie clients! Swipe to see 6 things we built for estheticians (that you might want too!) 👀

Fully unplugged for two weeks + it was so good for my soul. Grateful for the chance to explore more of this beautiful world. After trips like these, I’m always encouraged + reminded that there is more to you than your screen time or how many followers you have or what you do to make money. May we all remember from time to time that the purpose of life isn’t to find your purpose, it’s to live! My cup is full, until next time 🫶🏼

Don’t let launch day be a scramble. Here’s your pre-launch checklist estis! 1. Share your clients only password more than once 2. Update your link in bio with new website 3. Start promoting 2–4 weeks before 4. Schedule your launch emails (7 days, 3 days, launch day) 5. Set up a welcome email sequence 6. Test every discount code 7. Connect Meta to make products shoppable on Instagram 8. Stock up on inventory 9. Get your shipping station ready 10. Add the personalized touches to your packaging Save this before your next launch 🫶🏼 if you want more, check out our blog for some extra resources!

With over 60% of users browsing from their phones, best believe we’ll make your website look just as good on mobile as it does desktop 📱 Now accepting clients for August, click the link in our bio to get started!

First off, what is a conversion rate? 🤔 A conversion rate measures the amount of people who visit your store and complete a purchase. For example, if your website has 200 visitors/month and 50 sales, the conversion rate would be 25%. We help you achieve high conversion rates by doing the following: 🌟 Designing an easy to navigate and aesthetically pleasing website 🌟 Strategically placing call to action buttons throughout your site 🌟 Adding filters to your online store for easier browsing 🌟 Utilizing Shopify features like Shop Pay, autofill, subscriptions, and quick view 🌟 Sprinkling related products in strategic locations to encourage higher order values 🌟 Designing your entire website with conversions and strategy in mind AND we would be amiss if we didn’t mention this one crucial element: Our clients offer great services and have a community that ships them. When you’ve got an audience who is ready to buy and you work with us to create your website? That’s Dope Magic baby. If your books are full, your products produce results, and you’re ready to increase your income with online sales, it’s time we work together!! Fill out our short application in our bio to get the process started 🥳

What does it even mean when web designers say “optimize your site for conversions”??? 🤨 Essentially, we are building your website in a way that people want to stay and they also want to do something once they’re on the site. When they go to several pages, when they add to cart, book with you, or fill out a form, those are all different examples of conversions. If you feel like your website isn’t getting the results you’re hoping for, check out these tips to help!

Hi chickens, I’m heading out west for the next couple weeks! My partner and I are doing a little road trip from Seattle to LA and I’m so excited ☺️ Shoot us an email if you need anything and we’ll get back to you when we’re back!

You mean to tell me I’m not a bad business owner, my brain just needed a lil extra support??? Wow, if only 25 year old Joelle could see us now

3 emails every online store needs 👀 Set these up once and let them run in the background while you focus on everything else. Abandoned Cart: they were this close. Remind them! (Shopify automatically sends these out too so if you have Shopify you should be good to go) Welcome Discount Code: roll out the red carpet for new subscribers by giving them a reason to join your list with a promo. Win win. We Miss You!: This one is a pro move 🤑 Create a segment in Shopify for customers who haven’t purchased in 3+ months + then create an automated email in Flow to send them a discount to incentivize them. These aren’t fancy! Don’t leave money on the table and take some time to set these up. Let us know if you have any questions 👇🏼

Raise your hand if a man has ever treated you like you’re dumb 🙋🏼‍♀️ ESPECIALLY when it comes to tech.. I can’t tell you how many times I’ve experienced it myself. And I would even say I understand it more than the common person! If someone makes you feel small or dumb because they’re explaining things in a way you cannot understand, that is THEIR issue, not yours. There is always a way to explain things in a way someone can understand whether they are 5 years or 25 or 60. So many of you come to us having worked with other agencies or developers who write you off just for being a woman. Maybe they belittle you or treat you differently because of your profession. Maybe they roll their eyes at your questions. Or maybe they want to prioritize how the website works and not how it looks. Which PS, you can have an excellent website that works hard AND is aesthetically pleasing. Working with people like that tends to leave you feeling even more overwhelmed, even more ashamed, and keeps you stuck hoping you can just figure it out yourself. I can promise you, that will never happen with us. We will always do our best to: 1. Explain things in a way you understand 2. Teach you how your website works 3. Give you resources so you can continue to succeed Tech might not be your zone of genius and it doesn’t have to be. You just have to find the people who want to understand you and want you to succeed. We do everything we can to make that happen. We want to yap with you, we want to brainstorm with you, and we want you to feel prepared and supported every step of the way. Because when women make more money, the world is a better place! If you got burned by some tech bro loser named Chad, I hope you know you’re always welcome here 💛

The new @estheticsbykelsi Website + Online Store is officially LIVE! 🎉 You can now easily book, browse, and shop your favorite Esti’s skincare, all in one place! Getting to create this website for Kelsi was such a joy. Kelsi is so passionate about what she does and after hearing about us in a Face Reality training, she was ready to invest in eComm for not only her clients, but herself too. To celebrate the launch, enjoy: * Buy 2 products, get the 3rd free though Sunday, June 7th * Set up auto-delivery & save 5% * Free shipping on orders $150+ & free local pick up available * Earn rewards for shopping * NEW: Pore Clogging Ingredient Checker * And more! We are so grateful we got to help set you up on Shopify Kelsi, thank you for allowing us to work with you 💛 Go check it out yall!

PSA you don’t have to erase your personality to have a business! I can’t tell you how many years I spent “trying to look professional” just to realize that the more weird/authentic/me I was, the easier my people found me AND I had a lot more fun There are 334563+ million small business owners, website designers, estheticians, medspas, and everything in between trying to look like everyone else but the real magic happens when you let your freak flag fly and show people who you are and that its okay to be who they are too!  The same goes for your website. Your website should feel like YOU. Not a luxury spa template from 2019.   Colorful brands convert too.  Queer brands convert too. Neurodivergent brands convert too.   Here is a reminder that you do not have to be boring to be professional 🫶🏻

Maybe you’re telling yourself you’ll wait until your business is bigger.. Maybe you’re saying you’re too busy or that you wouldn’t be able to figure it out.. Whatever story you are telling yourself (and I can assure you I have heard them all!!) I’m here to tell you that eComm is bound to make a positive impact on your business. Whether you need help only setting up your online store or building out a full website, we are experts in helping estheticians with their tech. We know what you need and get to work so you can spend your valuable time where it matters: your family, your friends, and your clients. We live in an online world so whatcha waiting for? Let Dope Magic Co create your online store so you can get some time back, offer an easy shopping experience for your clients, and make MORE MONEY 👏🏼

Just another day making your websites rain clients + money ☔️

Over the years, we have gotten to work with so many estheticians and medspas, helping them get set up on Shopify so they can get some time back, make money outside the treatment room, and offer an easier experience for themselves and their clients. Know that when you work with us, we offer a completely done for you process. We understand your industry, what you need without you having to tell us, how to build for conversions, and give you a site you’re completely obsessed with. When you’re ready to see what eCommerce can do for your business, we’d love to help you too. Apply today via our website!

Just checking in chickens, how are we feeling today? 👀

Now accepting new clients, let’s make some magic ✨ apply via link in our bio #skincarewebsite #shopifywebsite #medspamagic #ecomm #beautywebsite

No tech bros over here!! Dope Magic Co is for the girls, gays, and theys, come thru 🫶🏼

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Learn why I have a majoooor girl crush on these brands 👇🏼 👞 @wear.amberjack It was my partners birthday and I wanted to get him a pair of dress shoes that wouldn’t hurt his feet (he’s a wide toe box shoes kinda guy). A quick google led me to finding Amberjack and as a Shopify designer, I am so impressed. The site is clean, easy to navigate, and is set up to convert with easy shopping and app integrations. Excellent website, great idea, and the packaging was also 🤌🏼 🍫 @coopshotfudge I am a SUCKER for creative packaging. This brand caught my eye at Whole Foods because their wax top is made to look like it’s melting down the side. Perfection. Great website too 🤤 💋@doll.face.skin.club I don’t care that she’s my client, her branding and the world she has created deserves to be shouted from the rooftops!! Esthetics doesn’t have to be boring and Maeci is proof that the more you own your weird, the more the right people will find you. Shout out to @tarantula.studio for this branding! ❤️‍🔥 🐟 @fishwife If you don’t like tinned fish, you just haven’t had Fish Wife yet. Not only are their fishes delicious, they source everything responsibly AND it’s founded by a woman (like all of the best brands) with a cool story. They have really thought of every lil detail and I love a passion-fueled brand. 🥝 @peachy_clean_skin meet Kayla, your Adam Sandler bestie-estie. Kayla has nailed down the art of playful nostalgia with her use of cut outs, scrapbook motifs, and bright colors. Once again, esthetics branding doesn’t have to be minimal and neutral to connect with people! Every time she pops up on my feed, it brings a smile to my face. Give her a follow! Which is your fave? 💛

Anyone else?? 😅

Do we have anything in common? ☺️ #weeklyreport

Introducing the new @ethicalesthetics website, built in partnership with @kellielynnmedia to match the beauty, intention, and care Molly puts into everything she does. We helped her expand from a Glossgenius booking site to a full Shopify eCommerce website where clients can shop, learn about Molly, and access resources all in one place. This one was an honor to bring to life 🫶🏼 New Features & Deals: ⟡ 20% off sitewide until May 10th ⟡ Free shipping on orders $150+ ⟡ Subscribe & Save — auto delivery + 10% off ⟡ New products + resources (including an ingredient checker 🔍) Go show Molly some love, link in her bio! 🎉 #shopifywebsite #acneclinic #estheticianwebsite #skincarewebsite #websitelaunch

🤪 I was 13 when I was diagnosed with ADHD. And like a lot of women, I got by without medication for years. Honors classes, soccer, university, two businesses, multiple jobs.. I made it work. Until last year, when every coping mechanism I had… just stopped working. I felt like I was constantly failing everyone. I’d swing between extreme productivity and completely crashing. I kept thinking if I just tried harder, something would click. The joy would come back. So I decided to revisit medication. I tried it in college and hated it, but something kept nudging me to explore other options. I made an appointment, talked through my symptoms, and was prescribed Adderall. And can yall believe.. the effects were immediate! The constant brain noise went quiet. I could do a full day of work, close my laptop, and actually feel satisfied. And enjoy my evening?? That alone has changed my life more than I can explain 🥲 Finding medication in my 30s has made me a better business owner, a better partner, and a better friend. And I wish I had done it sooner. If you’re curious about ADHD, medication, or just want to talk, I’m an open book. We all deserve to feel good at work and in life. Sometimes it’s not that you’re not trying hard enough. It’s just that your brain works differently!! 🤍

There are SO many incredible web designers out there who do the clean, minimal, neutral designs beautifully. And I’m finally coming to terms with that’s just not me 🤷‍♀️ I have never been elegant or luxurious or perfectly aesthetic. I’m loud, I love color, I’m queer, and its taken me awhile but I’ve built a business that is a safe space for people like me. I don’t know about you but when I started in the online space, I felt like I had to show up like every other “successful” entrepreneur to be taken seriously. But the more me I was? The more I started attracting the most incredible clients. Bold estis with loud brands and big personalities who were done playing small and ready to be seen. THAT is who I’m here for ❤️‍🔥 If you’ve ever felt like you have to be soft and neutral and perfectly curated to be successful in esthetics, I get it. I used to think the same thing about my own business. And then I realized the right clients weren’t going to find me until I stopped hiding the parts of me that make me, me. We build websites that showcase exactly who you are so when your dream client lands on your page, they don’t just book. They feel like they already know you. Like y’all were meant to find each other. The more you shine, the faster the right people find you. And the wrong ones? They’ll know immediately too 👋 We’ve gotten to work with so many bold, baddies over the last couple years and we are actively calling in more. If your brand makes noise and gets noticed and you want more than a cookie cutter template site, you’re in the right place 😘

If I could summarize the woman I am at 31, this video would be a good place to start Every month for the last 6 years, I have recorded a “one second a day”. At the end of each month, I’ll post a lil montage to remember how life looked at this time in my life. The good bad and boring. Watching this makes me grateful 🥲 I have wanted and prayed to be in this stage of my life for so long. The streets were never for me, I wanna be in bed by 10 tysm If in my very, very old age I could tell you this: I hope you know you are so much more than your job. You are a great friend, partner, mother, cousin, neighbor, daughter. You have unique hobbies and quirks and strengths and faults and isn’t it so cool you get to experience being alive!! And also you make peoples lives better, like they literally talk about how awesome you are in other rooms. I hope you know that! So remember to have fun every so often or try new things. Have confidence in the fact you’re still here, after everything that you’ve gone through. And don’t forget to be nice to yourself!!!! It’s you and you forever 🤍

Part 2 of the Shopify Winter 2026 updates: - SMS marketing is now built directly into Shopify. Create, schedule, send, and track campaigns without a third party app. Text your clients about new products or promos and actually see what converts. - Agentic commerce is here. Your products can now show up and be purchased directly inside AI chats like ChatGPT. To qualify, you need detailed product descriptions, up to date inventory data, and Shopify Payments set up. - Shop Pay now shows the last 4 digits of your saved card at checkout. Small change, big impact!! It reduces checkout anxiety to help increase conversions. If you want a Shopify store that’s actually set up to take advantage of all of this, that’s exactly what we do!! Apply to work with us via link in bio 🫶🏻 #shopifyforestheticians #shopifytips #shopify2026 #agenticcommerce #ecommercetips

Shopify dropped their Winter 2026 Renaissance Edition and estheticians + med spas need to pay attention. 👇🏼 Here are 3 updates that are going to change how you sell skincare and run your business online: - You can now have up to 2,048 product variants so if you sell serums in multiple sizes, formulas, or skin types, you no longer have to create 5 separate listings to make it work. Wooo! - Shopify’s AI assistant Sidekick now has a Target feature. Click on Sessions or Sales and it will show you exactly where your traffic is coming from and what to do about it. - Shopify Product Network lets you earn commission on skincare products you recommend but don’t carry. 🔗 Full breakdown on the blog, link in bio! . . . #esthetician #estheticianbusiness #medspa #medspabusiness #shopifyforestheticians

You’ve been asking for it.. AND IT’S FINALLY HERE! You can now shop all your favorite skincare products on the new @skinritualsstudio website ✨ We upgraded from Vagaro to give you a clean, easy to use eCommerce site on Shopify. Now all our services, information, and products can be found under one roof. New Features: ⁃ Easier Shopping: Shop by skin concern, product type, brand, and more! ⁃ Rewards Program: Every time you shop online, get rewarded with points you can use on future purchases for discounts! *Cannot be combined with in studio rewards. ⁃ Subscribe & Save: Get your favorite products on auto-delivery and save 10% ⁃ Free Shipping on orders $250+ & Free Local Pick Up ⁃ Subscribe to our newsletter & get 10% off your next order We are so excited for this launch! The first 10 people to use code SRS30 will receive 30% off their order, so run don’t walk! Thank you all for all your continued support. We wouldn’t be here without you!��Enjoy 20% off site wide until April 19th, 11:59 EST, happy shopping 💛 #estheticianwebsite #websitelounch

This took me two hours to make so yall better like it!!! 🫵🏼 #dayinthelife #websitedesigner #shopifyexperts

The wait is OVER, the new @IllumiaAesthetics Website + Online Store is LIVE ✨ I wanted the website to create the same experience you have when you walk into my room. It’s sacred. It’s intentional. And it’s a full ritual. This website has been such a labor of love and I cannot tell you how happy I am it is finally open for you all to browse, shop, and learn more about what Illumia Aesthetics is all about. NEW Features: - Rewards Program: Every time you shop online, get rewarded with points you can use on future purchases for discounts! - Virtual Program: Learn all about working with me virtually - Clients Only Shop: Clients, DM me for the password! - Ingredient Checker: Easily check your products for pore clogging ingredients, bookmark this page 🔍 - Product Reviews: Love a product? Leave a review! - Free Shipping on orders $200+ & Free Local Pick Up - Subscribe to my newsletter & get 10% off your next order - FAQs, Services + more! Thank you for supporting me and my small business! As a thank you, enjoy 20% off ALL products until 11:59 CST on April 5th 🤍 All orders are considered pre-orders and will be shipped out as soon as possible!

The new @rejuvenate_skincare_studio website is live! 🎉 You can now easily shop your favorite @wishskinhealth and @greenenvee products as well as shop by skin concern, shop my favorites, and browse some new collections 👀 🌱 NEW Features: - Subscribe & Save: Set up auto-delivery on your products and save 5% - Free Shipping on orders $150+ & Free Local Pick Up - Subscribe to my newsletter & get 10% off your next order - FAQs + more! Thank you for all your continued support! As a thank you, enjoy 20% off ALL products until 11:59 EST on April 5th 🫶🏼

Coming soon 👀 We are SO excited to launch @rejuvenate_skincare_studio new Shopify website next week. Stay tuned for more! #shopifywebsitedesign #shopifywebsite #websitelaunch

Just a girl & her dog she got in her early 20s 🥲

Which transformation is your fave? 🥰

There is something so special about getting to work with women who not only love what they do, but are visibly changing their clients lives in the process. Every time we hop on a kick off call and get to dive deep into your business, your story, and why you do what you do.. it reinvigorates us and reminds us that we’ve got the greatest job in the world. When you’re ready to have a website that sells for you while you focus on what you do best, let’s hop on a free consult call and chat more ☺️ Link in bio to get started #estheticianwebsite #webdeveloper #skincarewebsite #webdesign #dopemagicco

There’s a myth going around the esti industry about online stores. Let’s talk about it 👀 #ecommerce #shopifywebsites

Coming soon ✨ We’ve been working hard BTS to get the @illumiaaesthetics new Shopify website ready and CANNOT wait to share it. The gold? 🤌🏼 The vibe? 🤌🏼 The Esti behind it all? 🤌🏼 Mark your calendars for April 1! #websitebuilder #websitesneekpeek

Your best clients trust you with their skin. They sit in your chair, they follow your advice, they see real results and they genuinely want to keep using what you recommend. But then life happens. They run out of their serum on a Tuesday night. They don’t want to text you late at night, days go by before they remember, and honestly? They might never get around to it. Not because they don’t love you. Because you didn’t make it easy. That’s the gap a Shopify store closes. And here’s the part that surprises every single one of our clients: their customers are getting products shipped to them even if they live less than 10 minutes away! Not because they’re lazy. Because it’s convenient. And convenience wins every time 👏🏼 Your loyal clients are ready to buy. Are you ready to let them? 👀 If this hit close to home, it’s time for some dope magic. Apply to work with us via the link in bio! #shopifywebsite #estheticianwebsite #skincarewebsite

Bing bong, we did it!! We run our own business and help women all over the US!! 🥹 #womeninbusiness #womenownedsmallbusiness #webdevelopment

Carly, the founder of @skinspiredacneclinic, came to us ready to evolve. After years on Squarespace, she was ready to sell products more efficiently and grow her acne-focused skincare brand with a site that could scale. She already had an engaged audience and strong sales potential.. what she needed was a site that worked as hard as she did. The results? She went from a low performing Squarespace website to a 390% increase in revenue and 1100% traffic growth once switching to Shopify!! When you’re ready to finally feel confident sending people to your site...we can help 🫶🏼 Fill out our application in our bio to get started 💻 #shopifywebsitedesign #salonshopifywebsite #skincarewebsites

There was a time I chased milestones thinking they’d make me feel rich. Now I know richness comes from doing work that feels aligned and helping other women build businesses that change their lives. Getting to do that through Dope Magic, every single day, feels incredibly rich. 🤍

Your website might be leaving money on the table 👀  Try these to help increase sales this year: Free shipping progress bar Encourages customers to add just one more item to hit free shipping (hello higher order value!) “Customers also purchased” in the cart Create a gentle little “oh wait, I should grab this too” moment right before checkout. Bundles Simplify decision making and increase your average order value (AOV) by packaging products together in a way that makes sense for your clients! Shop Pay Fewer steps = fewer abandoned carts. We know you know what we’re talking about!! Just entering your phone number or email and BAM all your info is added in 🤌🏼 Install A Rewards program Gives customers a reason to come back instead of shopping elsewhere—loyalty = repeat sales. We love the Smile.io app! Small tweaks. Big impact!! Pop into our DMs if you have any questions or want to brainstorm with us!

Trusted by estheticians + medspas nationwide 🤍 As a words of affirmation girly, nothing means more to us than the words of the incredible business owners we get to work alongside every day 🥹 We’re honored to support so many talented estheticians and medspas with websites that simplify their workload, elevate their brands, and help their businesses grow with confidence. To every client who’s trusted us with their vision: thank you. We don’t take that lightly, ever. ✨ Your success is the reason behind everything we do. #reviews #webdesigns

People always ask why we recommend Shopify so here’s the short version 👇🏼 ✨ Built for selling (not just pretty pages) ✨ Easy to grow with you, whether you’re solo or scaling ✨ Built in tools that actually help increase conversions ✨ Shopping on mobile is a breeze In the world of websites, Squarespace is great, but for those wanting to seriously up level their online sales, Shopify is that girl. Your business deserves the best, and in the world of eCommerce, Shopify is where the magic happens ✨ Curious if Shopify is right for you? Let’s grab a virtual coffee and talk more!

Once a year, we make space to be together. Last year we met up in Phoenix (where Hannah lives!) and this year we met up in West Palm, FL (close to Jenny!)🌴 We talked about 2025 and all the lessons we learned, as well as our wins. We also took time to look ahead to 2026 and I’m really excited for what we’re building this year 🥹 The big themes this year: Pinterest, email marketing, accessibility, and education! Grateful for this team and the work we get to build side by side ✨

Hard to believe this year is already almost over 🥹 2025 was another year of joy, hardships, lessons, improvements, and growth. Thank you to the clients who loved us, challenged us, celebrated with us, support us, and chose us. We are such a better, stronger agency than we were at the start of the year and I’m so grateful for each and every one of you. This year we were able to: Serve clients in 25 states Collaborate with 70+ clients Launch 24 websites We’re also celebrating our clients whose stores collectively generated over $1.92M this year. That’s women growing their businesses, supporting their families, creating freedom, and changing their communities. We’re endlessly inspired by you and honored to be a small part of your big magic 🫶🏼 And last but not least, a big, special shout out to my team, without you none of this would be possible. Thank you ❤️ Cheers to you 2025, we’ll see you in 2026! 🥂

It’s finally here ✨  You can now shop my curated skincare collection online.  Enjoy 20% off sitewide until 12/20, free shipping on orders $150+, and subscribe & save 10% on your favorite essentials with auto-delivery. Thank you @dopemagic.co & @kellielynnmedia for bringing this beautiful website and brand to life 🤍

If your business has grown but your website hasn’t… this is for you. 🤍 Outgrowing your website is normal. What worked when you were just starting often can’t support the level you’re at now. If your site feels clunky, outdated, hard to manage, or simply not representing the quality of your work, you’re not doing anything wrong. It’s just a sign that your business has evolved and your systems need to evolve with it. Your website should help you sell skincare, build trust, simplify your day to day, and support your growth… not hold you back or feel like another thing on your to-do list 😩 If you’re ready for a website that actually works for you, we’d love to help. We take a limited number of clients each month so every project gets the care it deserves. Apply to work with us via the link in bio. 🤍✨

If your website feels like it’s ✨holding you back✨ instead of making you money… this is your sign. You don’t need another template. You don’t need to “figure it out.” You need a site that works: sells, books, answers questions, and grows with you. We build Shopify websites for estheticians who are ready to stop duct taping their business together and start showing up like the brand they actually are 👏🏼 Let’s work together 😌 apply via the link in bio! #estheticianbusiness #estheticsmarketing #estheticianlife #estheticianbranding #shopifyforests #shopifywebdesign #womenownedbusiness #serviceproviderlife #onlinebusinesssupport #beautybusinessowner #websitedesignerforbeauty #dopemagicco

Did you know most of your website visitors are coming from their phones? If your site isn’t looking flawless on mobile… you could be losing clients before they ever book or buy. Swipe through for a peek at some of the mobile-first designs we’ve created 🤗 ✨ Need your own? Let’s make it happen. Apply via link in bio 📱 #estheticianwebsite #salonwebsite #shopifywebsite #shopifyexperts #mobilewebdesign #medspas

After working with dozens of estis + medspas, we’ve refined two website packages that give you everything you need to build trust and sell online. Both our Mini + Full packages help you start selling faster and save you the mental energy (and stress) of trying to DIY Shopify. Because let’s be real, every day you’re without a solid online store is money left on the table!! So what’s the difference? Mini: Your starter storefront. It comes with a home page, store, and contact. Simple, clean, and ready to convert. Full: Your entire brand online. Everything in the mini + an about, services, ingredient checker, and any additional page you need. Every page your clients (and future clients) expect to see. Both are designed to increase revenue, build credibility, and give you a website you’re genuinely proud to share. Curious which package fits your business best? Let’s chat ☺️ #shopifywebdesigner #shopifysetup #medspawebsite #estiwebsite

Your website should look as good on mobile as it does on desktop! And if it doesn’t, you know where to find us 😘 #shopifydesigner #shopifywebsites #medspawebsite #estiwebsite #ecommwebdesign

Skincare for the dolls & deviants ❤️‍🔥 The new website for @doll.face.skin.club is LIVE & it’s one of the most badass websites we’ve ever made. Maeci, you are one of a kind. Thank you for choosing us to help you upgrade your brand with eComm 🫶🏼 we love you!! Enjoy 20% off site wide until 12/6 dolls 💋 #estheticianwebsite #skincarewebsite #punkrockvibes #punkshopifydesign #ferndalemichigan

We had the sweetest experience building @midtownbeautyco upgraded Shopify store, and seeing their vision come to life has us feeling emotional in the BEST way. The new site is packed with everything: products, services, resources, and even an ingredient checker to help you shop confidently. To celebrate launch: 💚 20% off storewide through 12/1 💚 500 Online Rewards points just for signing up 💚 Subscribe & save 10% + free shipping on your first order 💚 Free shipping on orders $150+ We’re so proud of this one. Happy shopping + congrats to our client on such a beautiful upgrade! ✨🛒 #shopifywebdesign #shopifystore #estheticianwebsite #medspawebsite

The GLOW UP is HERE! ✨ We had the sweetest experience building @midtownbeautyco upgraded Shopify store, and seeing their vision come to life has us feeling emotional in the BEST way 🥹 The new site is packed with everything: products, services, resources, and even an ingredient checker to help you shop confidently. To celebrate launch: 💚 20% off storewide through 12/1 💚 500 Online Rewards points just for signing up 💚 Subscribe & save 10% + free shipping on your first order 💚 Free shipping on orders $150+ We’re so proud of this one. Happy shopping + congrats to our client on such a beautiful upgrade! ✨🛒 #shopifywebdesign #estheticianwebsite #medspawebsite #shopifystore

We’re ready when you are 😌 Now booking Jan 2026

Y’all we almost NEVER run promos but you’ve been asking for it so without further ado.. Black Friday is officially live at Dope Magic ☺️🤭 This year, you can choose between: ✨ 15% off any website package (yes, even if you do a payment plan!) ✨ Or bundle + save with our Mini or Full Website Packages, which include: • A custom website • A full brand identity • 3 months of post-launch support The biggest advantage besides the savings? You’ll be able to write off your website for 2025 taxes! Save that bag queen 💰 If you’ve been saying you’re going to start selling online in 2026, this is your sign to do something for your future self 😉 Only a few spots available + all offers end Dec 1. DM us BLACK FRIDAY to learn more and claim one of our spots! We can’t wait to work with you! 🫶🏼

I’ve done 15+ photoshoots at this point… but these photos? These feel different. ✨ This was the first branding shoot taken in my own space, in the home I dreamed about for two years, captured by my sweet partner, which somehow makes every image feel even more special. For those who don’t know, in 2023 I left Austin after ending an engagement and moved back home to rebuild my life from the inside out. Those two years were full of healing, clarity, quiet work, and a whole lot of dreaming. Every single day, I imagined having my own space again. A place that felt safe, beautiful, and fully mine. Signing a lease this summer, creating this home, and finally feeling rooted again… it was worth every minute of the wait 🥲 I’m more sure of who I am, and my style, than ever before. This new era feels aligned, grounded, and honestly? A little magical 🥹 Here’s to this new era 🤍✨

Let’s talk about the real reason your product sales aren’t where they could be… It’s not your retail line. It’s not your marketing. It’s not your clients. ✨ It’s your website. And it’s quietly losing you sales every single day. Here are the top 3 mistakes I see: 1. Clients can’t find what they need. Products buried, unclear categories, no filters, no strategy. If they can’t find it in seconds, they won’t buy it. 2. Your checkout flow isn’t built to convert. Confusing buttons, extra steps, messy links, slow load time = abandoned carts. 3. You’re not set up for automated reorders. Subscriptions, reminders, protected products, smart upsells… All missing and costing you revenue you should be making passively!! Your website should be your easiest income stream, not the reason you’re stuck selling skincare through DMs. If you want a site that sells for you while you’re treating patients, comment “SHOPIFY” and I’ll send the next steps for our 2026 openings. 🤍✨

What makes Dope Magic Co different? ✨⁣ ⁣ We don’t just build beautiful websites your patients will love, we give you the launch assets to promote it with confidence.⁣ ⁣ We do everything we can to ensure you’re fully supported so you can focus on serving your patients, not stressing about content.⁣ ⁣ Swipe to see a few of the launch assets we created for @skinrichedclinic 🤍

@kelsey.meraki is a licensed esthetician + owner of Kelsey Meraki in Lafayette, Indiana.⁣ With 7 years in the industry (and 4 as a solo business owner), she became an acne specialist and transformed her client results. 💫⁣ ⁣ But behind the scenes?⁣ ⁣ She was managing orders through texts + DMs, making it nearly impossible to stay organized or scale. She even tried building a site on Squarespace but wasn’t happy with the look (and definitely didn’t have time to DIY an online shop 😩).⁣ ⁣ That’s when she partnered with us for our Full eCommerce Website Package, which included:⁣ ✨ Full migration from Squarespace → Shopify⁣ ✨ Custom Home, About, Services, Contact + Shop pages⁣ ✨ A Clients-Only Shop for exclusive product access⁣ ✨ An Ingredient Checker Tool for pore-clogging checks⁣ ✨ A Virtual Consultation Page for new patient onboarding⁣ ⁣ And the results? Since launching in May, she's experienced:⁣ +382% increase in total sales⁣ +383% increase in total orders⁣ +169% increase in site traffic⁣ +2.3% increase in conversion rate⁣ ⁣ If you’re still taking orders manually or stuck with a site you don’t love, it’s time for a smarter, streamlined system 👏 ⁣ ⁣ Let’s build the online store your business deserves, fill out our application to get started!⁣ ⁣ #estheticianbusiness #shopifywebdesign #webdesignerforestheticians #skincarebusiness #estheticianlife #dopewebsites

Does your homepage glow like your clients’ skin? 😉 ⁣ Think of your homepage as your digital storefront. It should instantly tell visitors who you are, what you offer, and how to book. Here’s a quick and easy list to double check your home page is working as hard as you are 🥸⁣ ⁣ 📍 Your Location⁣ It might be obvious to you, but not to new visitors! Make sure your city + state are visible right away so clients know if they can actually book with you. ⁣ 💆‍♀️ Quick Overview of Services⁣ Think of this as your menu preview, simple service blocks that highlight what you specialize in. No need for long descriptions here, just help people quickly understand what you do. ⁣ 🌟 Social Proof⁣ Testimonials, before/after photos, screenshots, or results stats.. anything that instantly builds trust. Show visitors real people who’ve gotten real results with you. ⁣ 🗓 Book Now Buttons (at least two!)⁣ Don’t make people hunt for your booking link! Include at least one in the hero/top section and another near the bottom of your page. ⁣ 🚫 No Broken Links⁣ Your homepage is your most-visited page! Double check that every button and link works. Nothing kills credibility faster than a dead link. ⁣ What’s one thing you’re fixing on your site after reading this? 👇

Before working with us, @mainely_skin was running a thriving acne focused salon in Maine completely solo. No team, no website, no online store. Just a booking system, handwritten shipping labels, and a dream.⁣ ⁣ She had loyal clients and growing demand, but knew there had to be an easier way to scale. ⁣ ⁣ Enter Dope Magic 🪄⁣ ⁣ We built her a custom Shopify site with everything she needed: full store setup, pages that built trust with current and new visitors, ingredient checker, and more so she could stop doing everything herself and focus on her clients.⁣ ⁣ Now get ready for these results 🤩⁣ ⁣ Since launching in Dec 2024, Mainely Skin has seen:⁣ - 550%+ increase in website traffic⁣ - 540%+ revenue growth⁣ - 780%+ more orders⁣ - 9.6% conversion rate (3x industry average!)⁣ ⁣ And she’s still growing 🚀⁣ ⁣ Ready to stop handwriting orders and start scaling like Rebekah? Let’s make some dope magic, DM us or hit the link in bio 😏⁣ ⁣ #mainecoast #clearskin #mainelife #acnestudios #acnescars #mygrind #businesspassion

It's almost that time of year chickens, Black Friday & Cyber Monday are just around the corner!! We've been working with our clients to strategize on what discounts to offer and helping them prep their site for the biggest shopping weekend of the year. Here are some of our quick tips for making the most of it!⁣⁣ ⁣⁣ Save this post to prep your website before the holiday chaos hits 🤑⁣⁣ ⁣⁣ Want help making your site Black Friday ready? Shoot us a DM, we're here to help!⁣ ⁣ #founder #tutorials #websitedesign #customization #webdeveloper #webdevelopment

Helping women scale their businesses, simplify their lives, and make more money online? Yeah, we’ve got the best job in the world 🫶🏼

Long story short, if you already have your website on Squarespace and are getting into the world of eComm, Squarespace is easy to use and will get the job done. ⁣ ⁣ It’s great if you are running the site solo and don’t want to pay someone to code your site. ⁣ ⁣ BUT if you’re really ready to prioritize online sales, Shopify is where it’s at. I mean.. there’s a reason why companies like Skims and Sephora choose to use Shopify! 🤑 ⁣ ⁣ Shopify may be a *bit* more complex, but it offers so much tooling that allows you to scale your business seamlessly. You get access to detailed analytics and reports, email marketing based on customer targeting, unlimited eComm growth, and multiple payment options like Shop Pay. ⁣ ⁣ It also does great with integrating other apps that allow you to offer fun discounts and upsells to increase sales. ⁣ ⁣ If you’ve got any questions on which is better for you, pop into our DMs! We’d love to help point you in the right direction.⁣ ⁣ #shopifywebsite #ecommerce #websitedeveloper #esthetician #medspa

Save this before your next store refresh. 🪄 #EcommerceTips #ShopifyDesign #WebsiteTips #BeautyBusiness #SkincareBrand #BlackFridayPrep #HolidaySalesStrategy #OnlineStoreTips #SmallBusinessHoliday #ShopifyForEstheticians

Your website’s job isn’t just to impress, it’s to convert.⁣ ⁣ The sites that actually convert (especially in beauty & wellness) do four things really, really well:⁣ ⁣ 1️⃣ They guide visitors with clear CTA’s⁣ 2️⃣ They use on-brand, high-quality visuals that build trust⁣ 3️⃣ They make navigation effortless⁣ 4️⃣ They create a smooth, stress-free checkout experience⁣ ⁣ If your current site makes people pause or overthink, it’s costing you more than you realize.⁣ ⁣ Ready to turn your website into your best salesperson?⁣ ⁣ Tap the link in bio to learn more about working with us!⁣ ⁣ #websitedesign #websitedesigner #shopify #ecommercebusiness #medspa #esti

Check out the NEW eCommerce website of @verveacneandskinclinic ♥︎  We met Sydney a few months ago and immediately fell in love with her vibe, her dedication, and her vision for bringing the best website possible to her clients. We helped her transition from GoDaddy to Shopify for a better user experience and most importantly: to offer online shopping for her clientele! We are so honored and grateful we got to create this store for you Sydney! Everyone go check it out and enjoy 15% off site wide until 9/30 🎉 Needing help with your website? Reach out, we’d love to help!

🐝 Attention bees, we have an announcement!  @jaclynkylieskincare brand new eCommerce website is officially LIVE and it is so good ✨  This isn’t just a glow-up (though trust us, it’s that too), it’s a site that finally matches the level of care + expertise Jaclyn pours into every single one of her clients 💛 It’s now easier than ever to shop for products, learn about services, mentorship, virtual consultations, and more!  What you’ll find: 🐝 Shop ALL your fave products online (free local pick-up or shipping!) 🐝 15% OFF sitewide until 9/19 🐝 Free shipping on $200+ orders 🐝 Every purchase in the next 9 days = entered into a HUGE giveaway  🐝 Pore clogging Ingredient Checker 🐝 Resources on working with Jaclyn virtually or as a mentor 🐝 Online rewards (!!) bee-cause your loyalty should be rewarded!  We couldn’t be more proud of this custom Shopify design and are so grateful we got to help bring this vision to life. She’s leveling all the way up folks!! ✨ Go check out the new site to shop, save, and celebrate with us!  #JaclynKylieSkincare #SkincareLaunch #AcneExpert #facerealityacnexpert #skincarewebsite #estheticianwebsite

🍃 NEW WEBSITE LAUNCH 🍃 @skinbyflynn is officially online! Our new shop is live, making it easier than ever to bring your skincare ritual home 🧴💻 To celebrate, we’re kicking off with Launch Week Specials (valid through 8/10 at 11:59 PM EST): 🎉 20% OFF all products 📦 FREE shipping on orders $150+ 📚 Explore FREE digital guides (clients only!) 🛍️ Shop exclusive merch + skincare favorites Curated by Molly Flynn, licensed esthetician and Face Reality acne expert, these products are all handpicked to help you glow with confidence. Shop now ➡️ https://skinbyflynn.myshopify.com #WebsiteLaunch #SkinByFlynn #FaceRealityExpert #PensacolaEsthetician #AcneSafeSkincare #OnlineSkincareShop #SelfCareStudio #HolisticSkincare #SkincareSale #GlowWithFlynn

💖 NEW WEBSITE LAUNCH 💖 We’re so excited to announce the launch of the new @flawless_beautybyjojo website! JoAnn, your go-to Face Reality acne expert, is now officially online with a fresh mini Shopify shop, complete with a custom ingredient checker to help you keep your skincare routine acne-safe! ✨ 🎉 Launch Week Specials (valid until 8/3 at 11:59 PM MST): ▪️ 20% OFF all products* ▪️ 10% OFF Face Reality products ▪️ FREE shipping on orders $200+ Shop your favorites from Circadia, Colorescience, Face Reality, Hydrinity, Skinbetter, and more! 👉 flawlessbeautybyjojo.com #WebsiteLaunch #FlawlessBeautyByJoJo #FaceRealityExpert #ShopifyLaunch #ClearSkinGoals #AcneSafeSkincare #OnlineShopping #IngredientChecker #SupportSmallBusiness #EstheticianWebsite

✨ It’s here!! We’re thrilled to celebrate the launch of @michellevictoria_skincare brand new website! Built on Shopify and fully stocked with skin-loving products, expert guidance, and so much heart 🤎 After years of being locked out of a site that didn’t reflect her brand or business, Michelle now has a home online that’s just as powerful and professional as she is. We could not be more grateful to have been able to work with Michelle, thank you for allowing us to create your website and being such a joy to work with 🥹 🛍️ Enjoy 20% OFF sitewide through 8/6 💊 Subscribe & save 10% on supplements 🌟 Join the rewards program to earn discounts 🚚 Free shipping on orders $200+ & free local pickup 🧴 Use the NEW Makeup Ingredient Checker to shop smarter Go explore, stock up, and show Michelle some love 🤍 michellevictoriaskincare.com #MichelleVictoriaSkincare #ShopifyLaunch #AcneExpert #EstheticianLife #SkincareSale #SkinHealing #CleanBeauty #SupportSmallBusiness

Say hello to the brand new @flashedoutwi site 💖 Tayla was juggling multiple websites and product portals to serve her clients, which made shopping a hassle. Now with the launch of her brand new Shopify site, everything is finally in one place. Her clients can shop their favorite products quickly, easily, and all in one beautifully streamlined experience 🤌🏼 Tayla was truly the sweetest to work with and we couldn’t be more proud of her and this stunning site! 🥹 Big shoutout to @kellielynnmedia for the fire branding that brought this whole vision to life 🔥 To celebrate: 🛒 30% off ALL products for one week 🚚 Free shipping on orders $150+ Go check it out and show Tayla some love! #SiteLaunch #estheticianwebsite #shopifywebsite #websitelaunch #medspawebsites

SHE’S LIIIIIVE 🎉 @beautyinbloomz is officially LIVE with a brand new online home — and it’s blooming with all the things we love 💐✨ From new skincare to new services, Sheena’s vision came to life in the most beautiful way. She’s truly a gem, and we’re so grateful we got to build this with her! Here’s what’s new at www.beautynbloomz.com 👇 ✨ A fresh, modern site that’s easy to shop and book ✨ Our favorite feature: the Ingredient Checker to help you vet your makeup + skincare ✨ Brand new products + updated services ✨ Subscribe and save 10% on supplements ✨ Join the rewards program to earn points every time you shop LAUNCH SPECIALS: 💖 10% off sitewide until 7/11 at 11:59 PST 💖 Free shipping on all orders for 2 days 💖 First 35 orders get a FREE GIFT Run, don’t walk. Check it out and show Sheena some love! 🫶🏻 #beautyinbloom #estheticianwebsite #shopskincare #websitebydesign #skincarelaunch #supportsmallbusiness #skincaresale

The wait is over, SKINriched’s brand new website is officially LIVE! 🪩✨ When SKINriched came to us, they needed a site that could grow with them: user-friendly, professional, and built to match their elevated in-clinic experience. Their old platform couldn’t keep up with expanding services, product lines, or the seamless digital experience their clients deserve. The solution? A full website transformation designed with both beauty and business in mind. SKINriched now has a modern, high-performing digital home that gives clients a seamless way to browse services, book appointments, and shop with ease. Features we added: • Clean, modern interface + smooth shopping flow • New products + exclusive patient-only store • Sign up for rewards + earn points as you shop • Savings page, FAQs, blog, and ingredient checker • New service pages for easier discovery • Local pickup at both locations • Shop Pay + Afterpay options • Meta integration for better marketing • Subscribe & get 10% off your first order Thank you SKINriched for allowing us to upgrade your site! We have loved getting to work with you and can’t wait to continue to watch you grow. Get 20% off with code NEWSITE20 July 1-4th + First 10 Orders Get A Free FULL Size Product ! www.skinrichedclinic.com #websitedesign #estheticianwebsite #websitelaunch #estheticianwebsitedesign #shopifywebsite #skincarewebsite #dopemagicco #estiwebsites #dopemagic

🚨 Website Launch Alert! 🚨 @northcountyskin is officially live with a brand new all-in-one Shopify site — and we couldn’t be more proud of this transformation! ✨ Before, they were juggling two separate websites (Squarespace + Shopify), managing different product portals.. and now? Everything is streamlined, modern, and easy to navigate — all under one roof. We added: ✨ New SEO-rich pages like Mentorship, Virtual Consultations, and Our Acne Method ✨ A cleaned-up product shop for better browsing ✨ An Ingredient Checker so patients can easily look up their makeup + skincare products + New Products & MORE! Huge thanks to the NCSS team for trusting us with your vision. We LOVED building this 🫶🏻 🎉 To celebrate, enjoy: ✨ $20 off every $200 spent (ends 7/2) ✨ Free shipping on $200+ orders ✨ 5% off with product subscriptions Check it out at northcountyskin.com 💛 #ncss #websitedesigner #shopify #skincarewebsite #skincareshop #websitedeveloper #websitelaunch #estheticianwebsite

A look at some recent website transformations✨ Each website tailored to match the brand’s style, voice, and goals. Which design is your favorite? Comment below! #estheticianwebsite #websitedesign #websiteglowup #skincarewebsite #estiwebsites #websitedesigner #shopify #shopifywebsite

It’s finally here… the @novalushaesthetics online store is LIVE! 🪩 Nova Lush came to us after realizing that her Showit site didn’t support the e-commerce features she needed to grow. She wanted something beautiful, high-end, and easy to navigate—and we made it happen on Shopify. We built her a custom website that: ✨ Supports seamless shopping with Meta integration (yes, she can sell straight from stories!) ✨ Includes an ingredient checker so clients can shop confidently ✨ Offers shipping protection and a smooth, elevated user experience Take a peek at the new site → https://novalushaesthetics.myshopify.com/ To celebrate the launch, enjoy 20% off sitewide through Saturday at 11:59 PM EST 🎉 Thank you thank you thank you Kim for allowing us to get your online store set up. We are so excited to see you grow this year! #websitedesign #estheticianwebsite #shopifywebsite #skincarewebsite #esthetician #webdesign #dopemagic #skincarewebsitedesisgn #shopify

We just launched a fresh new website for our client We love Acne! One of the game-changing features we integrated? A Skin Quiz that helps clients find the right products based on their skin type and concerns. We’ve been wanting to create one of these for awhile and we love how it turned out 😍 Head to @weloveacne website and take the quiz for yourself. Want to integrate your own Skin Quiz on your website? Visit the link in our bio to learn more! #skincarequiz #shopifysite #website #Shopifywebsite #websitedesign #webdesign #dopemagicco #estheticianwebsite #esthetician #estiwebsites

It’s LAUNCH DAY 🎉 We just brought @weloveacne to life on Shopify — and it’s finally time to share it with the world! From a personalized skin quiz to thoughtful product recommendations, loyalty rewards, and free skin education — this site was built with her clients in mind. We helped transition WLA from Squarespace to Shopify for a smoother shopping experience, and we couldn’t be happier with how it turned out. ✨ Celebrate the launch with 20% off sitewide through Sunday night! Thank you Cara for allowing us to upgrade your website 💙

We know you’re busy running your business and taking care of clients — you don’t need another thing on your plate. That’s why we make building your website as easy and seamless as possible from start to finish. Here’s what that looks like: ✨ Sourcing images and writing product descriptions ✨ Letting you know exactly what we need before our kickoff call ✨ Sending video walkthroughs of your design ✨ Delivering a full tutorial after launch so you feel confident using your site ✨ Writing your copy based on our SEO research ✨ Sending you graphic assets to post on your feed or in your newsletter ✨ Setting up your shipping, taxes, and policies ✨ And more! Our goal? To make you feel like it’s handled. No more stress. No more guilt. No more “I really need to get my website live” thoughts swirling in your head. We’ve got you. Ready to take this off your plate? Apply to work with us today through the link in our bio 💻✨ #websitedesign #estheticianwebsite #websitedesigner #shopifywebsite #webdesign #skincarewebsite #dopemagicco #estiwebsites

All good vibes here at Dope Magic💫🚀 Swipe to see some recent client love! #dopemagic #clientlove #clientwebsites #websitedesigns #websites #webdesign #websitedesigner #designwebsite #shopifysite #shopifywebsite

Your Med Spa website is your client’s first impression, make it count! Here are 5 simple (but powerful) ways to elevate your Med Spa site and make it shine! 👇 1. Empty space is your best friend. Don’t overcrowd your website with too many images, words, or graphics! White space creates that perfect breathing room and instantly makes your site feel more high-end and so much easier to navigate. It’s like giving your content room to be the star! 2. Add some life with video. Whether it’s a gorgeous clip of a treatment in action, a dreamy pan of your beautiful space, or even a subtle background loop ( video draws people in like magic! ) It adds that polished, modern vibe that keeps visitors engaged and excited about what you offer. 3. Use cohesive imagery that tells your story. High-quality, professional photos that match your brand’s vibe (colors, lighting, mood) build instant trust and radiate that elevated, luxury energy we all love! Avoid stock images if you can. Your visuals should tell a consistent, captivating story that feels uniquely YOU. 4. Give your typography a glow-up. Typography can totally transform your site from basic to brilliant! We love Creative Market for finding gorgeous fonts under $30! A unique, intentional font choice gives your site personality and makes your brand feel so much more premium without breaking the bank. 5. Apply color theory with intention. Colors evoke such powerful emotions! Earthy tones feel grounded, natural, and perfectly spa-like. Bright colors can feel playful or energizing. Use your palette with purpose to create exactly the mood you want your clients to feel the moment they land on your page! Because when it comes to web design, it’s those little details that make everything feel truly luxe! 💻 #medspa #websitedesign #medspawebsite #websites #medspamarketing #websitedesigner #ecommsite #shopifysite #shopify

Let’s talk domains 🖥️✨ the very first step to bringing your brand to life! If you’ve been waiting for the “right time” to buy your domain… this is it. Where to buy: godaddy.com — great for snagging that name before someone else does squarespace.com — perfect if you’re building your site there too SAVE this post for later when you need to buy your domain! #domain #websitedomain #websitetips #websitedesign #ecommercesite #websitedesigner #estheticianwebsite #ecommsite #websitedeveloper #domainname

Thinking of switching from Squarespace to Shopify? Shopify makes it easier to boost sales with seamless IG story shopping, one-click checkout through ShopPay, and all-in-one shipping management + with loyalty rewards, product quizzes, customizable discounts, and advanced analytics, you can better connect with customers and grow your business 💻 Shopify also offers thousands of apps to help you do more with your website, making it the ultimate e-commerce platform. Link in bio to get started! #ecommerce #estheticianwebsite #websitedesign #websitedesigner #dopemagicco #shopify #shopifywebsite #ecommsite #webdesign

Meet Joelle, the founder and owner of Dope Magic. Learn why she chose the name Dope Magic ✨

The new & improved online store for @aestheticianangela is officially LIVE! 🥳 We partnered with Angela to elevate her website from GoDaddy to Shopify and it’s a total glow up. You can now: 🛍️ Shop all your skincare faves 💳 Use Afterpay & Shop Pay 🔎 Check your makeup with an ingredient checker 📅 Learn about services & easily book online We also teamed up with @kellielynnmedia on a fresh new logo and we’re obsessed with how everything came together. Huge thanks to Angela for trusting us with this revamp. We’re so excited for this next chapter! 💻✨ 👉 Head to her site now + enjoy 15% off sitewide through Sunday night!

Numbers don’t lie 👀📈 Check out these 6 month post launch client results 🔥 Swipe to see what working with a professional web designer can do for your small business! #shopifysite #statnumbers #shopifywebsit #skincarewebsite #dopemagicco #websitetips #estheticianwebsite #websitedesign #ecommercebusiness #websiteresults

Some connections just click — like your souls have been vibing on the same frequency all along ✨ That’s exactly how we felt meeting @j8d____ from Artaskin Co. She came to us ready to refresh her brand and breathe new life into her Squarespace site. Together, we created an elevated visual identity with fresh colors and fonts that truly reflect her glow. We also helped her launch eCommerce so clients can now shop her curated skincare picks online — because convenience and good skin should go hand in hand 💻 Now, Jade’s site feels just like her: elegant, professional, and full of magic. Jade, thank you for trusting us with your vision — it was such a joy bringing it to life 💫

If your retailer, like Colorescience & Omnilux 👀 is running a sale, mirror it on your own site! Create the discount on your store for the same duration (or maybe even an extra day!) Let your clients support your small business and save big—no need to reinvent the promo, just ride the wave. 🌊 #estheticianwebsite #websitedesign #skincarewebsite #dopemagicco #estiwebsites #websitedesigner #dopemagic #esthetician #webdesign #dopemagic #estheticianwebsites

Our CEO and Founder, Joelle’s journey to creating Dope Magic Co!! From late nights, setbacks, pivots, big dreams, and more.. swipe to see how it all started (and how far we’ve come!) 🫶 It began with that spark of an idea back in 2018. Not many people know this but she actually had a dream where she saw her agency name, the logo, and her brand colors 💭 She followed that persistent creative pull that told her to keep going. There were definitely tears (both the good and challenging kind), moments of doubt, and SO many lessons learned the hard way. Fast forward to 2025, Dope Magic Co. has grown from a 1 one person show to a thriving business with a dedicated team and Joelle still leading with that same authentic heart that started it all. Thank you to everyone who has supported us along the way, we wouldn’t be here without you 💛 #dopemagic #websitedesigner #dopemagicco #myjourney #businessgoals #websitesforbusiness #estheticianwebsites #webdesign #ecommercesite

Fix these common mistakes so your online shop can actually convert 👇 1. Bad image quality Blurry, low-res, or inconsistent photos instantly kill trust. Invest in high quality photos, it’s absolutely worth it! 2. Outdated web design If your site looks like it hasn’t been updated since 2012, you’re losing credibility. A modern, professional layout tells customers you’re legit and worth spending with. 3. Complicated checkout If checking out feels like a chore, people bounce. Make it fast, intuitive, and mobile-friendly. Bonus points for options like Apple Pay, Shop Pay, and PayPal. 4. Overwhelming navigation Too many menu options or hidden products confuse shoppers. Keep your site structure clean and easy to browse, less friction = more purchases. 5. Slow loading times People will click away if your site takes forever to load. Optimize images, minimize plugins, and invest in good hosting. Speed = conversions. 6. Lack of shop filters.. don’t make people dig! Filters for brand, category, skin concern, price, etc. help shoppers quickly find what they need, and that means more carts checked out. Your site should be working for you, not against you 🛒 Looking for help with your website? Reach out, we’re here to help! #dopemagic #websitedesign #estheticianwebsite #shopifywebsite #shopifywebsitedesign #skincarewebsite #esthetician #dopemagicco #estiwebsites #dopemagicco

It’s officially been just under 6 months since we launched CW Esthetics @cwesthetics Check out her results after we redesigned her website✨💻 #dopemagicco #websitedesign #websiteresults #webdesign #estheticianwebsite #esti #estheticianecomm #ecommerce #ecommsite #estiwebsite

You’ve been asking for it.. AND IT’S FINALLY HERE! You can now shop all your favorite skincare products on the new @kelsey.meraki website ✨ We upgraded Kelsey from her Squarespace site to a clean, luxe eCommerce site on Shopify. Now all her services, information, and products can be found under one roof. Not to mention, her website now reflects the high end, luxury experience she provides her clients. We LOVED creating this site for you Kelsey 🤌🏼 We are so excited for you and this launch! Enjoy 20% off products until May 11th, 11:59 EST AND the first 25 orders placed will get a special gift 😊 Check it out! kelseymerakiskincare.com #estheticianwebsite #websitedesigner #shopifywebsite #websitedesign #skincarewebsite #dopemagic #dopemagicco #estiwebsites #shopifysite #productwebsite

3 quick ways to refresh your site for June ☀️

→ Feature sunscreen front & center
→ Highlight travel-friendly faves
→ Update that banner with something actually seasonal

Little tweaks = big impact ?

#websitedesign #estheticianwebsite #shopifywebsite #websitedesigner #dopemagic #dopemagic #esthetician #estiwebsites #dopemagicco

3 quick ways to refresh your site for June ☀️ → Feature sunscreen front ¢ter → Highlight travel-friendly faves → Update that banner with something actually seasonal Little tweaks = big impact 💻 #websitedesign #estheticianwebsite #shopifywebsite #websitedesigner #dopemagic #dopemagic #esthetician #estiwebsites #dopemagicco

DID YOU KNOW: You can remove photo backgrounds directly in Shopify, no extra apps needed 😏 Perfect for cleaner product images and a more polished storefront 💻 #shopify #shopifytips #shopifystore #websitedesign #webdesign #websitedesigner #productstorefront #shopifywebdesign #designtips #ecommercesite

It’s launch day for @strongesthetics and we couldn’t be more excited to officially share this beautiful site with the world! 💪🏻✨ Dana came to us looking for a clean, professional site that truly reflected her expertise in helping clients of all ages and skin types clear their skin. Plus, an easy, polished way for her clients to shop products online. After outgrowing her OG GoDaddy site, she knew it was time for an upgrade that matched the level of care she brings to her clients. After some Dope Magic, she’s now rocking a custom website designed to showcase her services, success stories, and deep skin care knowledge. And most importantly?! We set her up with a seamless Shopify shop so clients can easily purchase their products. Now her online presence is just as strong as the transformations she delivers in real life. 🔥 THANK YOU Dana for choosing us to create your website. It has been THE BEST experience working with you and we are so grateful 🥲 Looking for your own dope website? Fill out our intake form – link in bio 🤗 #websitedesign #estheticianwebsite #shopifywebsite #webdesign #skincarewebsite #skincarewebsite #dopemagic #estiwebsites #dopemagicco

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