Shopify, Salon & Esthetician Website Tips

See how CW Esthetics increased online sales by 2,400%, boosted conversions by 405%, and transformed their Shopify site into a high-performing storefront with help from Dope Magic Co.

See how SKINriched more than doubled their online sales and traffic in just one month after switching from Squarespace to a custom Shopify site built by Dope Magic Co. Designed for estheticians and medspas ready to scale.

Kennedey came to us wanting a site she could love and easily manage. We started with a one-page brand kit. It ensures fonts and colors are used consistently across her website and social media. From our kickoff call to the launch, we designed and built her site in just two months.

When we started working with CC Skin Studio, Cecia’s Shopify site was ready for a major upgrade. She wanted a little help with her overall website. But, her big goal was to start planning eCommerce growth. She was becoming a top esthetician in her area. But, her current website didn’t match her expertise. We knew it was time to reflect her status as a top esthetician. Our main goal was to add e-commerce features. We wanted to drive both virtual and in-person bookings. We also wanted to highlight her insane acne transformations and glowing reviews. We also had a goal of incorporating SEO into the entire site to get more clients from Arizona.

We designed a clean, aesthetic layout that really showcases CJ’s services and products, making sure her site is super easy to navigate so her clients can effortlessly find what they need. To highlight her expertise, we added sections with before-and-after galleries, client testimonials, and detailed service descriptions. This way, potential clients can immediately see her professionalism and get answers to their questions.

So you’re an esthetician thinking about a Shopify site. If you already have a website, you might be asking yourself when or if you should switch. Or maybe you’re thinking about creating your first site and are overwhelmed with the platform options. What are the pros and cons of Shopify? Is Shopify hard to learn? Find out our thoughts below and our advice.

Whether you're in the process of defining your brand's visual identity or aiming to strengthen your online presence, these font combinations have the power to enhance your business' unique personality and messaging.

We've handpicked 15 amazing fonts (all free on Canva!) that will bring your website and marketing materials to life. Let's make your brand pop! Check them out below.