Shopify, Salon & Esthetician

Case Studies + FREE RESOURCES

Smartphone in the back pocket of blue jeans, screen displaying a person holding skincare
By Joelle Riding April 29, 2026
Everything you need before going live from shipping supplies to email strategy. Use this pre-launch checklist to launch your eCommerce website with confidence.
Two figures in flowing white and red clothing clash over a pink skateboard in a dreamy landscape.
By Joelle Riding April 22, 2026
Shopify's Winter 2026 Renaissance Edition launched 150+ updates. Here are the 6 that matter most for estheticians and med spas and how to use them to grow.
Skin care spa ad with gold text, a facial treatment scene, and a woman’s face at left
By Joelle Riding April 15, 2026
We built Illumia Aesthetics first ever Shopify store from scratch. 80+ products, custom design, and a full eCommerce system. The result? A five figure launch day and a 12% conversion rate.
Close-up of hands with bright red nail polish and multiple rings, holding a smartphone with a patterned case.
By Joelle Riding April 8, 2026
Discover the best Shopify apps of 2026 hand picked by Dope Magic Co! From free tools like Judge.me, Smile.io, and Instafeed to paid apps like Monk and Locksmith, here's exactly what we use to run our stores.
A person sits in front of a gallery wall with framed art, resting their chin on their hand with a thoughtful expression.
By Joelle Riding April 1, 2026
It's not the design. It's not the SEO. After building websites for estheticians across the country, here's the one thing I've seen make or break every single launch.
A person in a blue cloud-print jacket holds a silver tray displaying five assorted skincare bottles in a bright room.
By Joelle Riding March 26, 2026
See how we rebuilt Skin Gal Studio's Shopify store from scratch and helped this solo esthetician hit a five-figure launch month and grow her online retail sales by over 200%.
Six people in white shirts and blue jeans pose against a white background, some laughing and looking at each other.
By Joelle Riding March 25, 2026
See how we redesigned Midtown Beauty Co’s website on Shopify complete with a skincare quiz, rewards program, and ingredient checker. Sessions nearly tripled and orders doubled in 4 months.
Website header for Illuminate Skincare featuring a shop navigation menu and a 'Book Your Moment of Care' call-to-action box.
By Joelle Riding March 18, 2026
From acne safe makeup to shop by skin concern, here are the skincare categories we love building for esthetician and medspa Shopify stores, plus ideas to make them your own.
A person sits on an orange couch holding a mug while looking at a laptop, surrounded by framed art on a wall.
By Joelle Riding March 12, 2026
More real Shopify stores built for estheticians and medspas — see what's possible when great branding meets smart design. Part 2 of our inspiration roundup.
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