The Dope Approach
We don’t do superficial. (cue TikTok sound not ‘round here partner, not around here.)
We get to know your brand inside and out. While most eCommerce designers stop at a “pretty website,” we stay up to date with your industry and cut the fluff so every design decision is intentional.
We don’t just design — we develop.
When we build websites for estheticians, you get a streamlined, done-for-you process that actually makes sense. From tech headaches to backend setup, we handle the heavy lifting so you can focus on what you do best. As a team of women thriving in a male-dominated tech space, we design with conversion in mind and implement SEO best practices to help your site get seen by the right people.
But our favorite part?
We conduct deep market research, have honest conversations, and follow a clear, structured process with distinct phases — all to create a site you’re genuinely obsessed with.
I had the pleasure of working with Joelle from Dope Magic for the creation of rebranding our company’s website & SEO. I must say the experience was outstanding from start to finish. Joelle demonstrated an exceptional level of expertise in graphic design, bringing my vision to life.
Not only did she possess a keen eye for design aesthetics, but she also exhibited in-depth technical experience, ensuring that every aspect of the website was not only visually stunning but also fully functional and user-friendly. She took the time to understand my requirements and preferences, asking questions & incorporating them seamlessly into the design.
Throughout the entire process Joelle maintained clear and prompt communication, keeping me informed every step of the way and addressing any questions or concerns I had. She even created step-by-step tutorials in the event I needed to review steps again which was AWESOME🥰. I highly recommend Joelle to anyone in need of top-notch graphic design services, SEO, etc. Thank you so much for your exceptional work! 😊💕
ingrid poindexter
pure wax studio
Joelle is the BEST. If you are an esthetician or spa owner who needs a website or an ecommerce site- she’s your girl. For years I was getting by with just a booking site- I was ready for a more professional site and a seamless way for my clients to buy product (and for me to ship them out). Joelle made the process SO easy. I never had to worry about anything at all. She is efficient, creative and knows the ins and outs of what estheticians need!
REBEKAH ROLLINS
MAINELY SKIN CARE
I just launched my website from Dope Magic in December and it was hands down the best decision I made in 2024. Joelle was a joy to work with. She listens, she makes your vision a reality, and does it all in a timely manner. I will recommend her over and over again.
CHELSEY WOLFLEY
CW ESTHETICS
I wish I could give 5 MILLION stars. Where do I even begin? Working with Joelle and Dope Magic has been an absolute game-changer for my business! From our initial consultation to the final launch, every step of the process was smooth sailing. Joelle has a remarkable knack for turning visions into reality; but what truly sets her apart is her dedication to the client, she always listens attentively to ideas and preferences, and of course the end result exceeded all my expectations! My website went from confusing, basic, and stressful to simple and to the point, inviting, warm, and representing my brand perfectly.
If you are looking for a website designer, look no further. My digital presence, my clients, and I THANK YOU! <3
kennedey folmar
kennedey the esti
How We Can Work Together
Custom Websites for Beauty Brands & Skincare Professionals
Custom Shopify Development + eCommerce
For established Estheticians ready to scale, 4+ years in business
It’s no secret—we love helping estheticians build powerhouse Shopify stores.
That’s why we created this package for seasoned pros ready to level up their eComm game and finally get everything under one roof.
We’re talking website, online store, rewards program, subscriptions, forms, ingredient checker—the works. We set it all up, then collaborate with you to create smart promotions that support your business goals. Once we launch, your site will be ready to go—and if you want to keep the momentum going, we offer monthly strategy sessions too.
We’re not saying it’s the holy grail of eCommerce… but it’s pretty damn close.
The Deets
Shopify Packages Include:
Home Page First Look
7 fully branded pages UX & Development (Home, About, Services, Store, Clients Only, Ingredient Checker, Virtual Consult Form, and Contact Page)
Responsive Multi-Device Design (Desktop and Mobile)
Branded Footer Design
Contact Forms
Social Media Links
Basic Website SEO
Domain Attachment
Back End Video Tutorial
60-Minute Strategy Call
Online Client Portal
Shopify Store Includes:
Design & Development of Store Pages
Adding & Organizing Your Products
Menu & Navigation Set Up
PW Protected Section
Legal Pages
Basic SEO & Metadata
Payment & Tax Set Up
Test Orders
Promotional Discount Set Up
Shipping Set Up
Project Management & QA
Store Launch
PLUS: Bonus Resources
Best Launch Practices
Pre Launch Checklist
Shipping Guide
Social Media Launch Graphics
Add Ons
Extra Pages - $499 each
Wanting separate pages for all your services, a portfolio page, careers, or a membership page? Let’s add them in!
Branding - $499
We’re not doing the whole templated “blending in” thing anymore, chickens. It’s time you are seen for who you are.
Your custom vibe includes:
Font pairings
Color palette
“How To” Brand Guide
Investment
Investment: starting at $8,999
6-month payment plan is available with the initial deposit
Ready to sell your products, Esti’s?! This is for estheticians who love their website (or don't have one) but only need professional store development services. Whether you’re overwhelmed setting up your store or simply don’t have the time, we’ll take it off your plate and get you launch-ready.
P.S. Our clients have been known to move serious product after launch — so come prepared, chicas.
The Deets
E-Commerce Set Up Includes:
Design & Development of Store Pages (Home, Store, Clients Only, Contact)
Adding & Organizing Your Products
Menu & Navigation Set Up
PW Protected Section
Legal Pages
Basic SEO & Metadata
Payment & Tax Set Up
Test Orders
Shipping Set Up
Project Management & QA
Store Launch
Back End Video Tutorial
Add Ons
Extra Pages - $499 each
Wanting separate pages for all your services, a portfolio page, careers, or a membership page? Let’s add them in!
Branding - $499
We’re not doing the whole templated “blending in” thing anymore, chickens. It’s time you are seen for who you are.
Your custom vibe includes:
Font pairings
Color palette
“How To” Brand Guide
Investment
Investment: starting at $4,999
6-month payment plan is available with the initial deposit
E-Commerce Set Up Only
Custom 5-Page Website Design
For service-based, non-e-commerce businesses who want their website to turn browsers into customers
Non-estheticians, this is made specifically for YOU! A DIY website can only take you so far. And I see you Googlin’ “hire Squarespace expert” to make your site better, so let’s cut to the chase: Our 5-page site design gives you a site designed to convert. You’ll get a clean and professional design, that is still full of YOUR personality. Our main goal here? Get you more clients (…and maybe a lil brand obsession too 😉)
*Perfect for therapists, photographers, hair stylists, and other creatives who want an
easy-to-use site
that looks 🔥
The Deets
You’ll get 5 fully branded pages that include home, about, service, contact, and 5th page of your choosing.
Basic website packages include:
5 Fully branded pages UX & Development
Home Page First Look
Responsive Multi-Device Design (Desktop and Mobile)
Branded Footer Design
Contact Forms
Social Media Links
Basic Website SEO
Policy Pages
Domain Attachment
Back End Video Tutorial
SSL Certificate
60-Minute Strategy Call
Online Client Portal
Add Ons
Extra Pages - $499 each
Wanting separate pages for all your services, a portfolio page, careers, or a membership page? Let’s add them in!
Branding - $499
We’re not doing the whole templated “blending in” thing anymore, chickens. It’s time you are seen for who you are.
Your custom vibe includes:
Font pairings
Color palette
“How To” Brand Guide
Upgraded SEO Package - $799
Want to take your SEO up a notch? Our SEO specialist will strategize on how to get your site dripping with SEO and get you ranking higher, sooner.
Investment
Investment: $3,299
4-month payment plan is available with the initial deposit
When we sign on you on as new client, know that we are in it for the long haul. We are in the business of creating relationships, not just websites! That being said, we offer a range of ways to continue our relationship once we launch.
Know that whatever route you take, moving forward we will be your unwavering cheerleaders and here to support you whenever you need. When you’re ready to finally find *your web developer*, fill out our inquiry form and let’s make some dope magic!
$250/mo
Includes up to 2 hours a month on monthly site maintenance, eComm strategy and implementation, product updates, website changes, and emergency support.
This is great for someone looking for a small amount of support with their overall website and would like to start strategizing their eComm growth. Each month we will work with you to strategize on discounts and goals we want to hit for eComm that month and what to implement to make it happen.
$500/mo
Includes up to 5 hours a month on monthly site maintenance, eComm strategy and implementation, product updates, SEO keyword research, improvements and implementation, website changes, and emergency support.
This is great for someone looking for a medium amount of support with their overall website and would like to start strategizing their eComm growth as well as prioritize SEO strategy. Each month we will go even deeper on eComm strategy, analytics, and focus on SEO improvements.
$1,000/mo
Includes up to 10 hours a month on monthly site maintenance, eComm strategy and implementation, product updates, SEO keyword research, improvements and implementation, blogging, website changes, and emergency support.
This is great for someone looking for maximum support with their overall website and would like to start strategizing their eComm growth, prioritize SEO strategy with blogs, and want to nurture their email list. Each month we will work with you to be a true tech partner. This will look like extensive eComm growth strategy based on analytics and goals and adding one blog a month with SEO keywords.
Support Packages
For clients looking for post launch support
Want our help but have no budget?
Our website audit is the perfect place to get a detailed report on how your website is killing it and where it needs improvement. For a small fee, we’ll give you suggestions to increase conversions, improve user experience, and have Google finally notice you. Race ya there!
The Process
How The Magic Begins
Step One
Onboarding & Prep
After your deposit and contract are squared away, we'll kick off onboarding! We know you're busy, so we keep your "homework" light. Just send us your branding, photos, credentials, and product list and we’ll handle the rest.
(psst, you might just receive a lil gift in the mail too!)
Step Two
DESIGN & DEVELOPMENT
We start designing your homepage and get your feedback before diving into the rest
(we’ll admit– there’s nothing like that dopamine hit when you obsess over the home page!)
This gives us the perfect direction for the rest of your site. Expect weekly updates and previews as we go because we want you to love
every pixel (...and maybe because we’re dopamine addicts?)
Step Three
LAUNCH & POST-LAUNCH SUPPORT
Once everything’s perfect, we’ll test it thoroughly to ensure it’s *flawless* on both desktop and mobile. A week before launch, we’ll give you tips to hype up your clients and prime them for the big launch. Then, POP THE CHAMPAGNE CHICKA—your new site is live! 🎉 You get 14 days of unlimited support (and we offer ongoing retainer packages if needed!)
You Won’t Believe These Client Stats
Feast Your Eyes…You Know You Wanna
We’re not in the business of talking you into working with us. We let our work speak for itself. Plus, we know you love a good snooping sesh (don’t worry, we do too.)
Still not sure what you need?
FAQs
Take a look at our most asked questions for some clarity:
I’m not an Esthetician, can you still help me?
Absolutely! We specialize in making websites and setting up eCommerce stores for Estheticians. But, we made an offer for the people who simply vibe with us and admire our work. You can get a custom 5-page site that includes a Home, About, Services, 4th page, and Contact. It’s our first offer on the page– scroll up to read about it in detail!
Can you help me with branding for my esthetician website?
We hope to offer full branding services in the future. But for now, we ask our clients to provide us with their brand kit when we work together. For an extra fee, we can help you with choosing fonts and colors, but we do not offer logo design. For a full rebrand, we can refer you to some of the best brand designers to revamp your entire brand!
How long does it take to build a website?
The timeline varies based on the complexity of the site we’re creating, but most projects are completed within 8-12 weeks.
Do you provide ongoing support after the website is live?
Yes! We aren’t like other web designers. We don’t create a website for you and then leave you stranded. We become your strategic partners and are in it for the long haul. After we launch, you’ll receive 14 days of unlimited support. After those two weeks are up, we offer monthly support packages that start at $250/mo. If you’re interested, we can discuss which package is best for your needs once we launch!
Can you integrate booking systems into my website?
All of our sites have strategic “Book Now” call-to-action buttons throughout your site that will link to your booking software. Your website and your booking software? Match made in heaven.
Can I see some of your previous work?
Yes, we’d love for you to check out our work before investing with us to ensure our style matches what you’re looking for. Check out our work here.
How do payments work?
To reserve our services, a deposit is required. Since we book out months in advance, we want to make sure we secure your spot for a later kick-off date. When you get your proposal, you can choose your payment schedule. You can split payments into up to 6. The more payments, the smaller your deposit will be! All payments are securely made through our CMS Honeybook.
Do you provide training on how to manage my website?
Up to you! If you’re a DIY girly, we can provide a quick video tutorial on how to make edits to your site. Most of our clients work with us on a retainer basis post-launch so they can continue to focus on serving their clients in person and don’t have to worry about ever editing their site cause we’ve got their back!
Do all e-commerce website packages have SEO?
We are KNOWN for top-notch SEO. You’ll have basic SEO incorporated into all site design and store setups, with a possible upgraded add on if you're looking for more strategic SEO. If you’re interested in a long-term SEO strategy, we offer support packages post-launch.
What do you recommend I have ready before we work together?
Above all, we recommend investing in a photoshoot. We can make an absolute killer website, but at the end of the day, photos can make or break a website! Schedule a photoshoot. If you want guidance on photo types, reach out. We'll send our shot list to share with your photographer. Also, have your domain (your site's URL) ready. Plus, have your branding kit with your logo, brand colors, fonts, bio, and a list of your services.
Okay, I’m dying to work with you! How do I get started?
Woo, we love to hear it!! Please fill out an application to get started and we will be in touch.
let's work together
Ready to Sell More Retail and Fall in Love with Your Website?
Fill out our short application for us to get to know you better and we will be in touch!
