How long does it take to build a website?

The timeline varies based on the complexity of the site we’re creating, but most projects are completed within 8-12 weeks.

Do you provide training on how to manage my website?

Yes we do! We provide a personalized tutorial for every website we launch.

What do you recommend I have ready before we work together?

Above all, we recommend investing in a professional photoshoot. While we can design a beautiful, high performing website, strong photography truly makes the difference. Having high quality images ready will elevate the final result significantly. You’ll also want to have your domain (your website URL) secured, along with your branding kit including your logo, brand colors, and fonts. If you’d like guidance on what types of photos to capture, just let us know! We’re happy to share our recommended shot list with your photographer.

Can you help me with branding for my esthetician website?

Yes! We offer two branding packages ($599 and $999) for clients looking to refresh or elevate their brand. If you’re interested, we’re happy to walk you through the options on our call.

Do you provide ongoing support after the website is live?

Yes. We don’t disappear after launch. Once your site goes live, you’ll receive 14 days of unlimited post-launch support to ensure everything runs smoothly. After that, we offer ongoing monthly support packages starting at $350/month for continued updates, tech support, and strategic guidance. We’re happy to walk through the options and help you choose the right level of support once your site launches.

Can you integrate booking systems into my website?

Yes! Every site includes thoughtfully placed “Book Now” buttons that connect directly to your booking system. Your website and your booking software? A perfect match.

Can I see some of your previous work?

Yes, we’d love for you to check out our work before investing with us to ensure our style matches what you’re looking for. Check out our work here .

How do payments work?

To reserve your project, a deposit is required to secure your spot on our calendar. Since we book months in advance, this allows us to hold your kickoff date. When you receive your proposal, you’ll be able to choose a payment plan that works best for you, with installment options available for up to 6 months. The more payments you choose, the smaller your initial deposit will be. Prefer to pay in full? We offer a 10% discount for paid in full projects. All payments are securely processed through our client management system, HoneyBook.

I’m not an Esthetician, can you still help me?

Absolutely. While we specialize in websites and eCommerce for estheticians, we also work with other service-based businesses who align with our style and approach. We offer a custom 5-page website (Home, About, Services, an additional page of your choice, and Contact) designed with the same strategy and care. You’ll find this option listed as our third service, scroll up to learn more.

Okay, I’m dying to work with you! How do I get started?

Woo, we love to hear it!! Please fill out an application to get started and we will be in touch.

Strategic SHOPIFY Websites for Beauty Businesses Ready to Grow

Welcome To The Web Design Agency You've Been Looking For

WORK WITH US

Your eComm (or lack of) just isn't cutting it anymore, is it?

Maybe you’re handwriting shipping labels.

Maybe your current eCommerce setup feels clunky, confusing, or hard to manage.

Maybe you’ve been avoiding an online store altogether because it feels overwhelming, time-consuming, or outside your comfort zone.

Or maybe you’ve simply outgrown your current site and it no longer reflects the level of care you bring to your business.

We’ve seen it all.

Our role is to take the ideas, to do lists, and half formed thoughts in your head and turn them into a thoughtful, well structured online store that supports how you actually sell. We guide you through the process, provide clear resources, and answer questions along the way so you feel prepared, confident, and supported at launch.

If you’ve been putting this off, you’re not alone but you don’t have to stay stuck. We’re here to help women build eCommerce websites that feel aligned, intentional, and ready to grow with you. Your business has outgrown “making it work”, let’s build something that actually supports you.

Seamless Infinite Scrolling Marquee

BEAUTY INDUSTRY EXPERTISE • CONVERSION FOCUSED DESIGN • STREAMLINED CLIENT EXPERIENCE • STRATEGIC PARTNERSHIP • STREAMLINED CLIENT EXPERIENCE • STRATEGIC PARTNERSHIP • THOUGHT-THROUGH PROCESS • READY MADE RESOURCES • BEAUTY INDUSTRY EXPERTISE • CONVERSION FOCUSED DESIGN • STREAMLINED CLIENT EXPERIENCE • STRATEGIC PARTNERSHIP • THOUGHT-THROUGH PROCESS • READY MADE RESOURCES •

Woman in cap and striped shirt smiles, standing by sticky notes on a wall, over a table with laptops and a plant.

The Dope Approach

We don’t do superficial. (cue TikTok sound not ‘round here partner, not around here.)
We get to know your brand inside and out. While most eCommerce designers stop at a “pretty website,” we stay up to date with your industry and cut the fluff so every design decision is intentional.

We don’t just design — we develop.
When we build websites for estheticians, you get a streamlined, done-for-you process that actually makes sense. From tech headaches to backend setup, we handle the heavy lifting so you can focus on what you do best. As a team of women thriving in a male dominated tech space, we design with conversion in mind and implement SEO best practices to help your site get seen by the right people.

But our favorite part?
We conduct deep market research, have honest conversations, and follow a clear, structured process with distinct phases, all to create a site you’re genuinely obsessed with.

Are we the right agency for you?

We don’t believe in rushing great work. That’s why we take on a limited number of clients each month.

We are the perfect fit if:

✓ You run an established beauty brand, medspa, or salon with a clear sense of who you are and where you are going.
✓ You’re feeling limited by Squarespace or booking software ecommerce and are ready to uplevel to a more powerful, scalable platform.

✓ You value a process that feels collaborative, celebratory, and supportive while delivering high‐level results.

✓ You want a sales driven Shopify site that is as easy to manage as it is beautiful to look at.

✓ You are looking for an expert who can anticipate your needs, provide solutions, and make the process stress free.

✓ You want a team that brings both strategic expertise and a genuine investment in your success.

We are not the right fit if:

✗ You are looking for the cheapest option and are not ready to invest in a strategic, high‐performing site

✗ You do not have clarity on your brand or business goals and expect your designer to figure it out for you

✗ You want complete control over every decision and are not open to expert recommendations

✗ You are not willing to collaborate or communicate during the process

✗ You want a quick, surface level design with no interest in long term growth strategy

EXPLORE OUR SERVICES

Custom Websites for Beauty Brands & Skincare Professionals

Full Custom Shopify Website

This is our most comprehensive website package built for established estheticians and medspas who are ready to bring their entire online presence into one well designed Shopify site.

We design and build a fully custom website and online store, set up the backend systems that support selling, and guide you through launch so you feel prepared and supported every step of the way. From product setup and password protected sections to forms, ingredient tools, and eCommerce functionality, everything is thoughtfully structured and ready to use.

Once your site is live, you’ll have a clear foundation you can grow into with the option to continue working together through ongoing strategy and support.

The Deets
Your Shopify Website Includes:

Up to 7 fully branded pages
(Home, About, Services, Store, Ingredient Checker, Additional Page, Contact)
Responsive design for desktop & mobile
Branded footer & navigation
Contact & inquiry forms
Social media & meta shop integration
Basic on-page & technical SEO
Domain connection
Shopify App Integration Set Up
Back-end video training
60-minute strategy call
Online client portal

Your Shopify Store Includes:

Custom store & product pages
Product upload and organization
Menu & navigation setup
Password-protected products
Required legal pages
Basic SEO & metadata
Payment, tax, shipping, and local pick up setup
Test orders & checkout QA
Promotional discount setup
Welcome email sequence setup
Full project management & launch support

Bonus Resources:

Best-practice launch guidance
Pre-launch checklist
Shipping materials guide
Social media launch graphics
Add Ons
Extra Pages — $499 each

Perfect for portfolios, memberships, careers, or additional service pages.

Branding — Basic for $599 or Premium for $999

For clients who need a clear, cohesive visual foundation.
Investment
Investment: starting at $7,999
6-month payment plan is available with the initial deposit OR pay in full & save 10%

GET STARTED

VIEW EXAMPLES

This package is for estheticians who want to sell products online without rebuilding their entire website or have a smaller budget.

Whether you already have a site you love and just need a store or you’re starting fresh, we focus exclusively on setting up a clean, functional Shopify store that’s organized, easy to manage, and ready to use. We handle the technical setup, structure your store properly, and guide you through launch so you’re not stuck piecing things together on your own.

If ecommerce feels overwhelming or keeps getting pushed to the bottom of your list, this is the simplest way to get it done, professionally and efficiently.

The Deets
Ecommerce Setup Includes:

Design & development of core store pages (Home, Store, Contact)
Responsive design for desktop & mobile
Branded footer & navigation
Contact & inquiry forms
Product upload & organization
Menu & navigation setup
Password-protected section
Required legal pages
Social media & meta shop integration
Basic on-page & technical SEO
Domain connection
Shopify App Integration Set Up
Back-end video training
60-minute strategy call
Online client portal

Bonus Resources:

Best-practice launch guidance
Pre-launch checklist
Shipping materials guide
Social media launch graphics
Add Ons
Extra Pages — $499 each

Perfect for portfolios, memberships, careers, or additional service pages.

Branding — Basic for $599 or Premium for $999

For clients who need a clear, cohesive visual foundation.
Investment
Investment: starting at $4,999
6-month payment plan is available with the initial deposit OR pay in full & save 10%

GET STARTED

VIEW EXAMPLES

Mini Custom Shopify Website

Which Shopify Package Do You Need?

Both options are fully custom, your choice comes down to how many pages, features, and growth support you need.

	Full	Mini
Shopify setup	✓ Done-for-you setup	✓ Done-for-you setup
Custom design	✓ Fully custom	✓ Fully custom
Pages	✓ Multi-page site	✓ Store-only
Integrations	✓ Rewards, ingredient checker, + more	✕ Not included
SEO strategy	✓ Full SEO report + keyword strategy	✓ Basic SEO setup
Products	✓ Unlimited	✓ Unlimited
Launch support	✓ Included	✓ Included
Best for	✓ Established brands ready to scale	✓ Newer brands launching e-commerce

Custom 5-Page Website Design

For service-based, non-ecommerce businesses who want their website to turn browsers into customers

This service is designed specifically for business owners outside of the esthetics world who are ready to move beyond DIY website limitations.

If your current site feels clunky, hard to manage, or no longer reflects the level of professionalism you bring to your work, we’re here to help. Our custom 5-page website package focuses on thoughtful structure, clean design, and intentional user experience all tailored to your brand, personality, and goals.

You’ll walk away with a polished, easy-to-use website that feels aligned with your business and supports how you connect with potential clients online.

Ideal for therapists, photographers, hairstylists, and creative service providers who want a website that looks elevated and functions with ease.

The Deets
You’ll get 5 fully branded pages that include home, about, service, contact, and 5th page of your choosing.

Basic website packages include:

5 Fully branded pages UX & Development
Home Page First Look
Responsive Multi-Device Design (Desktop and Mobile)
Branded Footer Design
Contact Forms
Social Media Links
Basic Website SEO
Policy Pages
Domain Attachment
Back End Video Tutorial
SSL Certificate
60-Minute Strategy Call
Online Client Portal
Add Ons
Extra Pages - $499 each

Wanting separate pages for all your services, a portfolio page, careers, or a membership page? Let’s add them in!

Branding - $499

We’re not doing the whole templated “blending in” thing anymore, chickens. It’s time you are seen for who you are.

Your custom vibe includes:
Font pairings
Color palette
“How To” Brand Guide
Investment
Investment: $4,999
4-month payment plan is available with the initial deposit

GET STARTED

VIEW EXAMPLES

Add Ons

Branding

CHOOSE BETWEEN TWO PACKAGES

Get a professionally designed logo suite, color palette, and fonts to create a cohesive visual identity for your business. Choose our Brand Foundation ($599) for a clean, polished look, or upgrade to Brand Expansion ($999) for additional custom logos, brand illustrations, textures, and full brand guidelines.

Email Marketing

Retainer Clients Only*

Ongoing email support designed to keep your audience engaged and your brand top of mind. Includes a monthly brainstorming call, strategy for the month ahead, and 2 custom emails per month that we write, design, schedule, and send for you.

Tech Support

RATE VARIES

Ongoing website and Shopify support when you need it. Available as hourly support for past clients needing updates or new pages, or unlimited support through our retainer for things like emergency fixes, email setup, Shopify support, app integrations, and more.

The Process

How the Magic Comes Together

Step One

Onboarding & Prep

Once your deposit and contract are complete, we’ll begin with a streamlined onboarding process designed to respect your time. You’ll share your branding, photos, credentials, and product details then we take it from there. Prep stays simple so you can stay focused on running your business.

Step Two

DESIGN & DEVELOPMENT

We start by designing your homepage and gathering feedback before moving into the rest of the site. This establishes the visual and strategic direction for everything that follows. You’ll receive weekly updates and previews so the process feels collaborative, clear, and fully aligned before launch.

Step Three

LAUNCH & SUPPORT

After final approval, we thoroughly test your site on desktop and mobile and prepare it for a soft launch. Two weeks before launch, you’ll receive pre-launch resources to build momentum, followed by a one-week soft launch to catch final refinements. Once live, you’ll receive 14 days of unlimited post-launch support, with the option to continue through our retainer.

START YOUR UPLEVEL

Woman using laptop, hands on trackpad. Wooden table, neutral-toned pants, denim jacket.

She is efficient, creative and knows the ins and outs of what estheticians need!

Joelle is the BEST. If you are an esthetician or spa owner who needs a website or an ecommerce site- she’s your girl. For years I was getting by with just a booking site- I was ready for a more professional site and a seamless way for my clients to buy product (and for me to ship them out). Joelle made the process SO easy. I never had to worry about anything at all.

CJ W.

Before You Book

Your Questions, Answered

Don't see an answer to your question?

GET IN TOUCH

How long does it take to build a website?
The timeline varies based on the complexity of the site we’re creating, but most projects are completed within 8-12 weeks.
Do you provide training on how to manage my website?
Yes we do! We provide a personalized tutorial for every website we launch.
What do you recommend I have ready before we work together?
Above all, we recommend investing in a professional photoshoot. While we can design a beautiful, high performing website, strong photography truly makes the difference. Having high quality images ready will elevate the final result significantly.

You’ll also want to have your domain (your website URL) secured, along with your branding kit including your logo, brand colors, and fonts. If you’d like guidance on what types of photos to capture, just let us know! We’re happy to share our recommended shot list with your photographer.
Can you help me with branding for my esthetician website?
Yes! We offer two branding packages ($599 and $999) for clients looking to refresh or elevate their brand. If you’re interested, we’re happy to walk you through the options on our call.
Do you provide ongoing support after the website is live?
Yes. We don’t disappear after launch. Once your site goes live, you’ll receive 14 days of unlimited post-launch support to ensure everything runs smoothly. After that, we offer ongoing monthly support packages starting at $350/month for continued updates, tech support, and strategic guidance. We’re happy to walk through the options and help you choose the right level of support once your site launches.
Can you integrate booking systems into my website?
Yes! Every site includes thoughtfully placed “Book Now” buttons that connect directly to your booking system. Your website and your booking software? A perfect match.
Can I see some of your previous work?
Yes, we’d love for you to check out our work before investing with us to ensure our style matches what you’re looking for. Check out our work here.
How do payments work?
To reserve your project, a deposit is required to secure your spot on our calendar. Since we book months in advance, this allows us to hold your kickoff date. When you receive your proposal, you’ll be able to choose a payment plan that works best for you, with installment options available for up to 6 months. The more payments you choose, the smaller your initial deposit will be.

Prefer to pay in full? We offer a 10% discount for paid in full projects. All payments are securely processed through our client management system, HoneyBook.
I’m not an Esthetician, can you still help me?
Absolutely. While we specialize in websites and eCommerce for estheticians, we also work with other service-based businesses who align with our style and approach. We offer a custom 5-page website (Home, About, Services, an additional page of your choice, and Contact) designed with the same strategy and care. You’ll find this option listed as our third service, scroll up to learn more.
Okay, I’m dying to work with you! How do I get started?
Woo, we love to hear it!! Please fill out an application to get started and we will be in touch.