From Nervous to Thriving: How Jaclyn Kylie Skincare Launched Her Online Store and Grew Sales by 1,400%

Meet Jaclyn

Jaclyn is an esthetician and Face Reality Ambassador based in Phoenix, AZ. After five years of growing her service based business, she was ready to level up with an online store but the idea of launching e-commerce felt overwhelming.

She had built her own Squarespace site and liked the look of it, but it wasn’t designed to support sales. In her own words:

“I would love to start doing online shop but I don’t know how to navigate all that.”

That’s where we came in.

Goals & Challenges

Jaclyn’s goals were clear:

• Make her website more professional
• Launch an online store she felt confident in
• Create a seamless experience for both service based and product clients

She had incredible client trust, consistent in person results, and a well known acne expertise but her digital presence didn’t reflect that. She needed something modern, powerful, and easy to update.

What We Created

We built Jaclyn a fully custom Shopify website that brought her brand to life while being conversion-focused from day one. Her site now includes:

• Home, About, Services, Virtual Consultations, Contact, FAQ, and Mentorship Pages
• Online Shop designed to sell skincare with ease
• Ingredient Checker Tool for safe shopping
• Password-Protected Products (for Face Reality actives + DMK)
• Rewards Program to drive loyalty
• Meta (Facebook/Instagram) Integration
• Launch Graphics + Best Practices Guide to set her up for success
• Website Training Video so she can confidently make updates herself
  

Her Results

From launch on Sept 9 to Dec 2025, here’s what we saw:

• +1,400% increase in sales compared to her old site
• +337% increase in sessions
• +700% increase in orders
• Four figure launch on her first day!
• 346% increase in conversion rate, up to 5.06%
• Launched with a 7% conversion rate in her first 30 days

Jaclyn went from being “nervous to start” to watching her e-commerce grow organically every week.

Why It Worked

What made this launch such a success? Here’s what mattered:

• Clarity + Confidence — We gave Jaclyn the tools, resources, and support to make tech feel doable, not scary. By launch day, she felt excited, not overwhelmed.
• Strategic Design — Her site was built to convert. Clear calls to action guide users to shop, book, or learn more with no distractions in the way.
• Personal Touches — From her mentorship page to her FAQ section, every detail of the site reflects who Jaclyn is, not just what she sells.
• Education + Support — Jaclyn received our signature launch toolkit: a custom tutorial video, best practices for pre-launch success, and marketing templates to help her share the site confidently.
• Loyal Client Base — Jaclyn’s business was already built on years of trust and great results. Her existing clients were ready to support her and shop online the moment the site went live.
• A+ Launch Hype — Jaclyn did a phenomenal job of hyping her launch! She built momentum on social, showed up with energy and intention, and made it easy for her audience to celebrate and shop.
  

Ready to Build a Website That Sells While You Sleep?

Whether you’re dreaming of launching your first online store or scaling your skincare brand to the next level, we create websites for estheticians that convert.

✨ Custom Shopify sites
✨ Ingredient checkers
✨ Rewards programs
✨ Mobile-first design
✨ Support beyond launch

Let’s make your next chapter your best one.
Apply to work with us