A Bold, Badass Shopify Website for Doll Face Skin Club That Converts
Maeci, the founder of
Doll Face Skin Club in metro Detroit, came to us after trying (and failing) to bring her vibrant, punk-rock skincare brand to life on her own. She had started on Wix, migrated to Shopify, and tried to make it work solo but tech wasn’t her thing. She knew what she wanted: something eclectic, fun, and functional. But her site just wasn’t cutting it.
On her intake form, she told us:
“Tech is not my zone of genius. I currently have a Shopify that I recently set up but cannot for the life of me make it my own.”
Maeci needed a site that matched her energy. A site as magnetic and memorable as her facials.
Before
After
ButtonWhat We Created
We built Maeci a mini yet mighty Shopify site that packs a punch for both product sales and service bookings.
Our goal? To bring her vibrant brand to life while building a foundation for sales and scalability.
Here's what we built:
- Fully custom Shopify site with Home, Shop, Rewards, Contact, Ingredient Checker, and a custom Link in Bio page
- Mega Menu to simplify shopping experience
- DMK product collection gated with a password
- Rewards program to boost loyalty
- Automated welcome email with 10% off for new subscribers
- Instagram feed embedded in the footer
- Meta (Facebook/Instagram) integration for easier selling
Bringing The Brand To Life
This wasn't about creating a minimalist, white space-filled esthetician website. This was about building a digital clubhouse for “Dolls & Deviants”, the tagline proudly displayed on her homepage. We infused her personality into every pixel, using expressive fonts, gritty textures, punchy colors, and snappy copy to reflect her offbeat, bold voice.
From “touch wizard” to “out-of-this-world facials,” we made sure Doll Face Skin Club felt just like a visit to Maeci’s studio: fun, a little weird, and full of great skin.
Immediate Results That Speak for Themselves
Since launching in December 2025, Maeci’s site has been working hard for her bringing in sales and turning visitors into customers.
📈 Her
conversion rate more than doubled, climbing to 2.27%
📈 She’s seeing a
massive increase in sessions, with consistent traffic growth since launch
📈
E-commerce orders are rolling in, with dozens of online purchases just hours after going live
📈 Giving her a
four figure launch
right before the holidays!
Oh, and her reaction?
“Omg these are absolutely insane!!! I’m obsessed. I’m OVER the moon!!!! Appreciate you guys endlessly ❤️”
She now works with us on a monthly retainer where we support her with email marketing, site updates, and strategy calls to keep the momentum going.
What Maeci Had To Say About Working With Us:
"Working with Dope Magic to create the Doll Face Skin Club website was truly such a full-circle moment for me. From the very beginning, Joelle and her team were incredibly personable, communicative, and easy to work with.
The entire process felt seamless and supportive, which is priceless when you’re building something so personal to your brand.
What really sets them apart is their deep understanding of esthetics websites. They genuinely speak the language of our industry. Things like what can and can’t be sold online, how to properly structure services and products, and staying aligned with industry standards were handled effortlessly.
I never felt like I had to over-explain myself—they just got it.
I’ve wanted to work with Dope Magic for so long, and Joelle and I even connected early on when we were both opening our businesses. It’s always been a cute little goal of ours to collaborate one day, and honestly, the timing felt written in the stars.
I couldn’t be happier with the experience or the final result, and I’m so grateful to have worked with a team that truly understands both branding and esthetics at such a high level."
Maeci’s case proves that when your website reflects your brand and is designed to convert, magic happens. You don’t need a huge team or endless products, you just need a site that makes it easy for people to say yes.
Want a website that makes your skincare business unforgettable and drives real sales?
Whether your vibe is punk, polished, or something totally unique, we’ll build a custom Shopify site that fits like a glove.
Let’s build your dream website.
Apply to work with us
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