"How Did We Already Make Enough to Pay Off the Entire Website in 3 Days?!"
The Kyra Skin Med Spa Story
Client: Kyra Skin Med Spa in Allentown, PA
Industry: Med spa (skincare, injectables, IV therapy, laser, and more)
Services: Shopify design & development, Duda migration, SEO strategy, ecommerce setup, launch strategy
Kickoff: June 3, 2024
Launched: September 11, 2024
Website:
kyraskinmedspa.com
Meet Kyra Skin Med Spa
Kyra Skin Med Spa is a full-service med spa in Allentown, PA offering everything from results-driven skincare and injectables to IV therapy, laser treatments, head spa services, and massage. Kyra is a
Face Reality ambassador with a talented team and a loyal client base. She offers the kind of spa where the in person experience is elevated, intentional, welcoming, and high end. But her website needed some work.
The Challenge
Kyra came to us with a one page website built on Duda. It got the job done in the early days, but it no longer reflected the caliber of the spa. There was no online store, no way for clients to shop between appointments, and, here's the big one, she had never shipped a product before.
She knew what she wanted:
- A website that finally matched the high quality feel of the spa
- An easier, smoother checkout experience for her clients
- Password protection for professional only product lines
- A real ecommerce operation, from storefront to shipping
So we got to work!
The Build
Over the summer, we migrated Kyra from her one page Duda site to a full Shopify build designed around how med spa clients actually browse and buy.
A full sitemap built for SEO
Instead of cramming everything onto one page, we built out dedicated pages for every service the spa offers. This was deliberate for a stronger SEO strategy that gives each treatment its own chance to rank in local search:
- Skincare
- Injectables
- IV Drip Therapy
- Teeth Whitening
- Laser Treatments
- Body + Removal Treatments
- Lashes + Brows
- Head Spa
- Massage
Plus a Home, About, an overall Services page, Shop, Ingredient Checker, and Contact.
A mega menu that makes shopping effortless
We designed a custom mega menu so clients can jump straight to what they need: Shop All, Shop by Type (cleansers, serums, SPF, and more), Shop by Brand (Face Reality, DMK, SkinBetter Science, Colorescience, and the rest of her lineup), plus a rotating "Trending This Week" spotlight with live product cards.
Our favorite touch?
Team Faves. Each team member has her own curated collection, so clients can shop their provider's personal picks. It turns the online store into an extension of the treatment room conversation.
Ecommerce features that do the heavy lifting
- Shop page filters by type, brand, featured, and price, with trending and favorite product dropdowns
- Hidden pricing on DMK products and a Clients Only area, keeping professional lines protected while staying visible
- Homepage best sellers and a monthly specials section to keep the site fresh and promotional
- Free shipping over $200 to lift average order value
An About page that shows off the team
We standardized team photos with clean gray backgrounds and linked each team member's Instagram and Vagaro profile so clients can connect with (and book with) the exact provider they love.
From "never shipped a product" to fully operational
Because Kyra had never shipped an order before, we didn't just hand over a website. We guided her through exactly what to get and how to set up her fulfillment process, so when orders started rolling in, she was ready.
(Spoiler: orders started rolling in fast)
The Launch
We treated launch day like the event it was:
- 20% off sitewide from Wednesday through Friday of launch week
- Free shipping on orders $200+
- A prelaunch content pack: in feed posts and a reel delivered to Kyra so her audience was primed and ready
The site went live September 11, 2024. Three days later, we got this text:
The Results
She made back her entire website investment (and then some) in 3 days with a $25k+ launch. And it didn't slow down from there.
Launch month (Sept 1 – Oct 1, 2024):
- 3,603 sessions (+199%)
- Five figures in total sales
- 160 orders
- 4.16% conversion rate (roughly double the ecommerce average)
First four months (Sept – Dec 2024):
- 13.5K sessions (+484%)
- Five figures in total sales
- 461 orders
And it kept growing through 2025:
- H1 2025: 21.5K sessions (+39%), +19% increase in sales, 589 orders (+28%)
- H2 2025: 29.1K sessions (+34%), +7% increase in sales
That's
over six figures in online sales in the first 16 months from a spa that had never shipped a single product before we started.
In Kyra's Words
"I can't say enough INCREDIBLE things about Joelle and her team! She set up a website for my business and just in 3 days of having our site up, we've made the amount back plus some from the Shopify site she set up for us!"
Ready for Your Own Payback Story?
If your website doesn't match the experience you deliver in person or if "set up an online store" has been sitting on your to-do list for way too long, we should talk.
Apply to work with us
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