How We Built Midtown Beauty Co a Shopify Website That More Than Doubled Their Online Orders
Midtown Beauty Co is a medspa located in Ventura, CA and they came to us ready for a change. They needed more than a pretty website, they needed a revenue engine. Here’s what we built, and what happened next.
Location: Ventura, CA
Launch Date: November 25, 2025
Platform: Shopify
Services: Design, development, copy, strategy
Before
After
ButtonMidtown Beauty Co already had a strong reputation in Ventura, known especially for lash lifts, a team of acne experts, and a thriving membership program. But their website wasn’t pulling its weight.
When they came to us, here’s what they didn't like about their current site:
- The site felt too text heavy with too few photos and videos
- No online way for clients to sign up for memberships
- Services pages needed a full revamp
- Wanted more bookings for acne treatments and microchanneling specifically
- Needed a cleaner way to present both their HydraFacial and HydraDiamond services
The Approach
We designed and developed a full Shopify website with custom copy for every page built to convert visitors into both service clients and product customers. They came to us for a full rebuild, and we delivered!
Pages Designed & Developed
Home, About, Services, Sub Service Pages: (Facials, Acne Program, Spray Tanning, Waxing, Brows & Lashes), Membership, Ingredient Checker, Blog, Rewards, Contact
Key Features
For Clients:
- Skincare Treatment Quiz: Recommends the right facial or treatment based on their answers
- Pore-Clogging Ingredient Checker: A custom tool built for acne prone clients to check their products
- Rewards Program: Earn points via online purchases, social follows, birthday, and account creation, redeemable for future discounts
- Membership Sign-Up Online: Clients can now join memberships directly through the site
- Password Protected Clients Only Collection: Exclusive product access for existing clients
- Email Capture Pop-Up: 10% off + free shipping offer to grow their subscriber list
For the Business:
- Select Your Provider at Checkout: Commission tracking so every team member gets credit for product sales
- Meta Product Integration: Products shoppable directly through Instagram Stories
- Skinbetter Science Integration: Since the brand doesn’t allow direct selling, we linked each product to its listing in their Skinbetter portal for seamless client shopping
- Expanded Product Collections: Esthetician Favorites (for the whole team!), Best Sellers, Acne Safe Makeup, Newly Added, Under $50, and Travel
- Google Analytics Setup: Real tracking and data from day one
- Full Product Copy: Descriptions, how to use, and ingredient lists added for every product in their catalog
The Results
In the four months following launch, Midtown Beauty Co nearly tripled their website sessions, doubled their order volume, and grew online revenue by 46% compared to the five months prior.
The jump in traffic reflects both the stronger SEO foundation and the Meta integration funneling social visitors directly into the store. The site is now doing what it was built to do: turning browsers into buyers.
Cluttered website? Feeling overwhelmed? We can fix that.
If you're a medspa with a wide array of services feeling embarrassed by your website, we'd love to help you create a website you're proud of. We're currently accepting new clients, let's see if we're a good fit!
Earnings Disclaimer: Dope Magic Co may report earnings and income statements from time to time. These statements are an estimate of what you could possibly earn and should not be considered a guarantee that you will get the same results. There is no guarantee that past earnings can be duplicated in the future. Dope Magic Co cannot guarantee your future results or success. The use of the information, products, and services of Dope Magic Co is based on your own actions and you agree that Dope Magic Co, its advertisers, affiliates, or sponsors are not liable for the success or failure of your business. Read more on our disclaimers.
