Rejuvenate Skincare Studio: From Squarespace to Shopify

Meet Emily

Emily has spent the last ten years helping women feel at home in their own skin. She started in esthetics in 2016 to follow a pull she'd felt her whole life: to be of service and to help people in a hands on way. The spark came from a friend's mom who worked as an esthetician and she had her own personal motivations too. Emily struggled with acne as a teenager, so she knows, in her own words, what it feels like to want to hide.

In 2021, she opened her own studio, Rejuvenate Skincare Studio. Her mission is to create a relaxing space where women struggling with dull, aging skin can get empowering, results driven treatments that bring out their natural beauty. Her menu covers acne treatments, age-defying skincare, relaxation facials, hair removal, lash lifts, spray tans, and makeup, including bridal makeup for clients who want a timeless, naturally radiant look on their wedding day. Her most booked service is the Rejuvenate and Glow Facial with dermaplaning.

Ask Emily what she loves most about her work, and her answer is simple:
helping people feel more confident in themselves.

The Challenge

Emily's Squarespace site had gotten her this far, but it wasn't built for where her business was going. She sells professional grade skincare from Green Envy and Wish Skin Health, and she wanted a platform that could handle retail properly. Her goal was to replace Squarespace entirely with one home for her services, her products, and her content.

She also had years of blog posts on Squarespace that she didn't want to lose, and a wanted a better way for her products to be presented. Emily didn't want clients only shopping by brand name, she wanted them shopping by the skin concern that brought them to her in the first place.

The Solution

A full move to Shopify

We rebuilt Rejuvenate's website on Shopify, keeping the familiar structure Emily's clients already knew while giving it a more polished, professional look. The navigation stays simple: Home, Shop, Products, Contact, and Blog.

A design that feels like her studio

Emily described her brand as soft, relaxing, organic, earthy, and grounding, and we designed the site to feel the same way. The goal was for a visitor to feel a little calmer just by scrolling, the same way they would walking into a treatment room.

Shopping by skin concern, not by brand

Instead of organizing products under Green Envy and Wish Skin Health, we built collections around the skin concerns Emily treats every day: Sensitive, Acne Prone, Dry, and Age-Defying. Clients can go straight to what their skin needs, which mirrors the way Emily makes recommendations in person.

Her blog, READY TO BROWSE

We moved every one of Emily's existing posts from Squarespace to Shopify, so none of her content or expertise was left behind.

META SET UP

We helped Emily connect her Meta to Shopify so that she can link products on her stories and visitors can shop easily directly from her Instagram page.

A welcome automation that builds her list

New subscribers now get an automated welcome email with 10% off their first purchase, which gives Emily an easy way to turn visitors into customers and stay connected with them over time.

In Emily's Words

"Joelle was wonderful to work with! I absolutely love my new website, it has helped me feel more organized. She has the patience of a saint to deal with my slow responses to get the website moving. She recreated my old site but with a gorgeous, more professional flare. Her website pricing is fair and there were different options for payment plans, thankfully!"


Emily now runs her whole online presence from one platform, with services, retail, blog content, and email marketing all working together. Her products are organized in a way that reflects her expertise, and her site finally looks as professional as the care she gives her clients. Looking for help getting your online business organized? Fill out our application to learn more about our process!

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