From GoDaddy to Glowing: How We Built Strong Esthetics a Custom Shopify Experience

The Challenge

When Dana came to us, she was clear about her priorities. She wasn't just looking for a prettier website. She wanted a real eCommerce operation. She had over 120 products ready to sell, a loyal client base, and plans to expand. What she didn't have was the time, technical knowledge, or design background to build the kind of online shop her brand deserved.

Her pain points were ones we hear often: she knew what she wanted but didn't know how to execute it, she'd tried the DIY route and wasn't happy with the result, and her product shop was only in person, missing out on a huge opportunity to bring in more sales.

The Approach

We kicked off in March 2025 and launched May 1, a two-month build that covered a lot of ground.

First, we moved her off GoDaddy and onto Shopify, setting her up with a platform that could actually grow with her. Then we got to work on the full build.

On the design side, we created a fully custom site with bespoke UX across six core pages: Home, About, Services, an Acne Program page, Shop, Single Product Page, an Ingredient Checker, and Contact. These weren't templates with her colors swapped in. Every page was designed intentionally to reflect her brand and guide her clients through the experience.

On the ecommerce side, we set up her store from the ground up. All 120+ products were uploaded with photos, descriptions, weights, and variants. We built out her collections, configured sales tax and shipping, set up local free pickup, and created a password-protected collection for client-only products containing active ingredients. A thoughtful touch for a business where product education and client safety matter!

We also handled the details that make a store feel polished and professional: branded customer notifications, abandoned cart flows, a launch discount, a free shipping threshold, and a fully customized cart and checkout experience.

Copy and SEO were part of the picture too. We researched local keywords for her area and wove them into the site copy, collaborating with Dana and her SEO partner to develop meta titles and descriptions that set her up for long-term discoverability.

The Results

The site launched May 1, 2025 and Dana's store came out of the gate strong, generating $1,000 within the first 24 hours of going live.

But beyond the numbers, Dana had something she didn't have before: a digital presence she was genuinely proud of, and an ecommerce foundation built to support wherever her business goes next.

What DANA Had To Say About Working With Us:

"I had the best experience working with Dope Magic Co. I'm a pretty staunch DIY'er, but I knew my online presence was lacking. I also really wanted a slick e-commerce experience. I got both and then some! I loved how receptive Joelle and her team were about all my suggestions, preferences, and also were great about feedback and making as many edits as I needed. I mostly worked with Hannah on the build and she was a dream. The price was very equal in value to what I was promised and received. Overall very pleased and proud of myself for making a great investment in my solo esthetician business."

Your Business Deserves More Than a DIY Website

You've put in the work to build your expertise. Your online presence should reflect that. From custom Shopify builds to branded eCommerce experiences, we help salon owners show up online the way they deserve to.

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