How This Solo Esthetician Launched an Online Store and 4X’d Her Investment
When
Amber Preston, an esthetician based in Columbus, Ohio, stepped away from the treatment room for a personal sabbatical, she wanted to stay connected to her clients and continue generating income. But she didn’t have the tech setup she needed to make that happen. That’s where we came in.
In just six months since launching her Shopify store, Amber Preston Aesthetics has seen explosive growth,
boosting sales by nearly 300%, tripling orders, and driving over 800% more traffic while turning her website investment into an over
4X return within the first month.
The Challenge
Amber’s original site was built on Duda, a great platform for service businesses, but not equipped for serious e-commerce. She needed a store that could:
- Sell skincare online while remaining compliant with skincare brand rules
- Integrate with Instagram for social selling
- Protect professional-only products with password protection
- Offer multiple ways for clients to shop by brand, skin concern, or best-sellers
- Automate rewards, discounts, and customer retention
- Feel elevated and luxury, while staying easy to navigate
And most importantly? She didn’t want to waste time setting it all up herself.
The Solution: A Mini Ecommerce Site Built for Skincare Sales
We got Amber set up with our
Mini eCommerce Package and built a clean, conversion-optimized Shopify store that supported her goals (and looked stunning doing it!)
Here’s what we implemented:
- Password-protected professional products
- Direct links to her Skinbetter portal with custom buttons that say “Purchase on Skinbetter” instead of “Add to Cart”
- Shop filters for categories like Best Sellers, New Arrivals, Shop by Skin Concern, Shop by Brand, and more for her 300+ products
- 10% off first-order popup to grow her email list
- Loyalty rewards program to increase repeat purchases
- Meta (Facebook/Instagram) integration so clients can shop directly from Instagram Stories
- Instagram feed in footer to showcase social proof and fresh content
She now has a digital storefront that works 24/7 whether she’s in the treatment room or not.
The Results:
Amber launched her online store in April 2025. Here’s what’s happened since:
- Total sales increased by 291%
- Orders increased by 373%
- Traffic grew by 821%
- Email subscriber list grew by 65%
- Earned back her website investment more than 4x in her first month alone
And the best part? Amber now gets compliments on her site all the time. It’s one of the most referenced examples by estheticians asking us for a “clean, elevated, luxury look.”
WHAT AMBER HAD TO SAY:
"Joelle and her team (Hannah in particular) have been an absolute joy to work with in building my new website and Shopify store. I’ve had a few websites over the course of my career in esthetics (14 years) - and this by far is my favorite. Not only is the design stunning and reflects my brand in every capacity, but working with a company who specialize working with estheticians, made the process seamless and I knew I was in the best hands to execute my vision. Any changes or updates I need to the website, they are quick to respond and deliver the requests. Thank you so much Joelle and Hannah for creating such a beautiful and efficient website tmy customers and I love!"
Ready to Build Your Own Luxury Skincare Store?
Whether you’re going on sabbatical, planning to scale your skincare brand, or simply want your site to work harder for you, we’d love to help. Our
eCommerce sites are built specifically for estheticians and skincare professionals. No tech overwhelm, just beautiful, functional design that actually sells.
Let’s build your dream store.
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