How Kelsey Meraki Streamlined Her Online Orders & Scaled Her Product Sales

After switching to Shopify, Kelsey increased her sales by 382%, boosted her traffic by 169%, and finally freed herself from the chaos of DMs and texts for orders.

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Collage of a skincare website mockup over a faded portrait background with handwritten text at the top

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Meet Kelsey

Kelsey Burton is a licensed esthetician and the owner of Kelsey Meraki in Lafayette, Indiana. With seven years in the industry and four of them as a solo business owner, she co-owns her studio space and recently became an acne specialist, which has transformed the results she’s seeing with her clients.

Despite her growing client base and product sales, she was juggling orders through text messages and DMs, which made it hard to stay organized and scale. She had tried building a site on Squarespace but wasn’t happy with the look and didn’t have time to set up a professional online shop herself.

“I struggle with how / where my clients order. Most text me or DM their order & it’s beginning to be hard for me to keep up, stay organized & scale.”

The Challenge

No streamlined system for product orders
Order chaos in texts and DMs
Frustration with DIY website tools
Desire to attract new clients and make shopping easier for existing ones
Time constraints as a busy esthetician and co-owner

The Solution

Kelsey partnered with us for our Full eCommerce Website Package, which included:

Full migration from Squarespace to Shopify
Custom Home, About, Services, Contact, and Shop pages
A Clients-Only Shop for exclusive product access
An Ingredient Checker Tool for easy pore-clogging lookups
A Virtual Consultation Page to support new patient onboarding
Strategic design optimized for conversions and client ease

She sells Face Reality, Cosmedix, and Skinbetter, products that are now beautifully featured and easy for clients to shop 24/7.

“It had been a dream of mine to have my own website with products that clients could shop directly from since becoming an esthetician 7 years ago.”

Laptop displaying a skincare website homepage. Woman in a sweater covers face.

CHECK OUT THE SITE

The Results:

Since launching her new Shopify site, here’s what changed for Kelsey between May and October 2025:

+382% increase in total sales
+383% increase in total orders
+169% increase in site traffic
+2.3% increase in conversion rate

She even had 10 online orders in a single week while being fully booked with clients, something that would have overwhelmed her pre-website.

“I had 10 orders this week online & I was fully booked. I genuinely do not know how I was taking those orders before while still taking clients!! THANK YOU! Best investment ever.”

Beauty website homepage with product photos, skincare text, and a woman applying makeup in a bathroom

WHAT KELSEY HAD TO SAY:

"Working with Joelle & her team was the best decision I have made for my business. It had been a dream of mine to have my own website with products that clients could shop directly from since becoming an esthetician 7 years ago.

Having Joelle build out my website & Shopify store took so much pressure off of my plate. As a small business owner I was getting multiple messages, texts & direct messages a day for orders that I was having a difficult time keeping organized.

Investing in my website has allowed me to put operations in place & refocus my energy back to the treatment room. I can’t thank Joelle enough! 🤍"

Ready to Scale Like Kelsey?

If you're still manually taking orders or trying to DIY a site you don’t love, it’s time for a smarter, streamlined solution. Let us build the online store your business deserves.

✨ S TART YOUR WEBSITE PROJECT

Earnings Disclaimer: Dope Magic Co may report earnings and income statements from time to time. These statements are an estimate of what you could possibly earn and should not be considered a guarantee that you will get the same results. There is no guarantee that past earnings can be duplicated in the future. Dope Magic Co cannot guarantee your future results or success. The use of the information, products, and services of Dope Magic Co is based on your own actions and you agree that Dope Magic Co, its advertisers, affiliates, or sponsors are not liable for the success or failure of your business. Read more on our disclaimers.

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Joelle Riding • October 8, 2025