From DIY to Five-Figure Months: How Beauty in Bloom Blossomed with a Custom Shopify Website

Sheena McKenzie is a lash artist and esthetician based in Moscow, Idaho, who’s been in the beauty industry for over seven years. While lashes were her first love, the past two years have brought expansion into facials, skincare, and holistic services. With a loyal client base and a desire to grow, Sheena came to us with a clear goal: bring her online presence up to the level of the in person experience she delivered every day.

“I’m passionate about my clients and delivering a service they’ll never forget and can’t wait to come back to.”

But despite her strong vision, Sheena was stuck in a DIY website that didn’t reflect her brand or support her goals — especially her dream of launching an e-commerce shop.

The Challenge

Sheena had created her site on Squarespace, but it wasn’t converting. She wanted something classy, timeless, and functional, but didn’t know how to bring it to life. As a former shipping and manufacturing manager with eBay experience, she was confident in the fulfillment side of e-commerce but didn’t have the time or expertise to build the storefront itself.

“Tech is not my zone of genius. I know what I want but have no clue how to create it.”

On top of that, her site wasn’t showing up well in search engines, and she had no clear strategy to help convert her traffic into bookings or buyers.

The Solution

We built Sheena a custom Shopify website designed to match the experience she gives in person: elevated, warm, and professional. Her new site included:

Custom home, about, services, and contact pages
A fully functional e-commerce storefront with categorized collections
A pore-clogging ingredient checker to educate her acne prone clients
Blog functionality for future SEO growth
An SEO audit with keyword research and implementation
Guidance on improving conversion and visibility

After launching in July 2025, Sheena also joined our monthly website support retainer, giving her access to continued strategy, page edits, product updates, and growth support whenever she needs it.

Laptop displaying a spa website with a woman arranging items. Text:

CHECK OUT THE SITE

The Results:

In just the first month after launch, Sheena had a five-figure sales month with orders and sessions increasing drastically compared to the month before.

From July to November, she's seen:

321% increase in orders
408% increase in sales revenue
321% increase in site traffic
And a healthy conversion rate that proves the new site isn’t just pretty, it’s working.

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What Sheena Had to Say:

"I can't even begin to tell you how amazing Joelle and her team are at Dope Magic. From start to finish, they brought my vision to life and made the process smooth and stress free!

My website reflects my brand perfectly. I am so grateful I chose them - worth every penny!!

Work With Us

Sheena came to us wanting a website that would match the quality of her services and now she has one that does that and more. We’re so proud to be her creative partner as she continues to scale her business and build new revenue streams.

Want results like this?
✨ Work with us and let's build something magical.

Earnings Disclaimer: Dope Magic Co may report earnings and income statements from time to time. These statements are an estimate of what you could possibly earn and should not be considered a guarantee that you will get the same results. There is no guarantee that past earnings can be duplicated in the future. Dope Magic Co cannot guarantee your future results or success. The use of the information, products, and services of Dope Magic Co is based on your own actions and you agree that Dope Magic Co, its advertisers, affiliates, or sponsors are not liable for the success or failure of your business. Read more on our disclaimers.

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Joelle Riding • November 19, 2025