From Showit to Shopify: Nova Lush’s 215% Growth
Location:
Stamford, Connecticut
Service:
Mini eCommerce Website
Client Since:
November 2024
Growth Since Launch:
- Revenue increased by 215%
- Orders grew by 188%
- Conversion rate rose by 89%
- Sessions increased by 55%
Kimberly, the founder of
Nova Lush Aesthetics
and a 2025
Face Reality Acne Expert Finalist, came to us with a beautiful Showit website but no way to sell products online. She had just invested in elevated new branding and was ready to take her digital presence to the next level.
Her goal?
Launch an e-commerce storefront that felt professional, matched her new visuals, and made it easy for clients to shop.
She kept her existing
Showit site
as her primary site and added a
custom Shopify storefront
for her products. Her new storefront was built with intentional browsing in mind—user-friendly, mobile-optimized, and designed to convert.
What We Created Together
Kim signed on for our
Mini eCommerce Website, which includes:
✔️ Custom homepage
✔️ Fully built-out shop
✔️ Clients-only collection
✔️ Ingredient checker
✔️ Contact page
✔️ Meta integration for Instagram shopping
Her new storefront allows her to easily manage inventory and launch promos plus, it connects seamlessly to her Instagram stories to drive more traffic directly from her community.
What Happened Next
In her
first month
post-launch, Kimberly hit
5-figure sales.
Since then, she's continued to grow steadily with:
- 215% increase in total revenue
- 4.32% conversion rate (up 89% since launch)
- Ongoing growth in site traffic and orders
Kim is now one of our retainer clients, and we support her regularly with:
- Product uploads
- Discount launches
- Shopify edits
- Strategic upgrades
It’s been incredible to support Kim as her shop continues to grow not just at launch, but months later too. We’re honored to help bring her vision to life and watch her business thrive.
WHAT Kim HAD TO SAY:
"Working with Dope Magic has been such a smooth and positive experience! They brought my vision to life and made the entire process of launching my e-commerce site so much easier. Selling to my clients is now effortless, and everything looks and functions perfectly. What I really appreciated most was how well they listened anytime I wanted to make adjustments, they were attentive, patient, and delivered without hesitation. I’m so grateful I chose them and would highly recommend their team to anyone looking for a professional, user friendly, and beautiful website!"
— Kim Marichal, Owner of
Nova Lush Aesthetics"
READY TO GROW YOUR ONLINE SALES?
Whether you’re launching your first storefront or need to optimize the one you already have, our Shopify websites are built to grow with you.
✨
Let’s chat about your dream website.
