How CC Skin Studio Boosted Online Sales with a Shopify Website Upgrade

Client: CC Skin Studio

Our Strategy for eCommerce Growth

Your e-commerce store may be virtual. But, your brand sticks with customers as they interact with your site and products. It's these experiences that make them hit that ‘add to cart’ button.

The best e-commerce brands not only look fantastic online but also make a splash with their packaging, printed materials, and overall presentation. These details might seem small. But, they are crucial for building brand trust and recognition. When you nail these aspects, you turn occasional shoppers into loyal, repeat customers.

Cecia knew the importance of a great eCommerce brand, which is why she inquired with us. She initially built her Shopify site years ago when she was just starting out. It was a straightforward four-page setup—Home, About, Products, and Contact. While it worked back then, it didn’t do much now. It didn't engage visitors or spotlight her great reviews and results. Also, the shopping experience was too basic for her level of business. Her SEO was also in need of a serious upgrade.

Building a website for estheticians is our specialty. So, we knew exactly what to change on her site to make her earn more. 

First, we expanded beyond the basic pages to add more engaging content. The new site features Home, About, Services, and Products sections. The Products section has a password-protected area for clients. It also has an Ingredient Checker and a Virtual Consult Form. The Contact and Policy pages are updated. Each section was designed to guide visitors smoothly and showcase Cecia’s expertise.

Shopify Features We Added

We also introduced new features to give her customers a high-end experience. This included a subscription option for Cleansers, Toners, Moisturizers, and Supplements. It kept customers coming back and rewarded them for their loyalty. 

Our favorite feature, however, is The Pore Clogging Ingredient Checker. It helps clients make informed choices about their skincare products. They can do this right on the website. This results in a higher conversion rate as people can determine what their skin needs and easily click “add to cart.”We also added a fun Timeline Slider to the About page. It shows Cecia’s career journey interactively. 

Upgraded Design and Branding

She then added interactive services. She also added a testimonials section. These changes were to boost engagement and build trust with her readers. We improved SEO with FAQs. We added Shop Pay in Installments for easier payments. We also made password-protected products for exclusive access. This gives her community a feeling of exclusivity and reward. Her SEO score is now an impressive 93/100.

Cecia also wanted to sell her acne-safe makeup list in a secure way, so we came up with a custom solution. Instead of a PDF, which could be easily shared, we made a custom spreadsheet. It's only accessible to the buyer. This allows for updates without compromising security.

The Results:

The new site made a huge impact on Cecia’s business. Her inventory sold out in just 48 hours. She has experienced:

27% increase in online visits

86% increase in sales revenue

65% increase in orders

35% increase in average order value

What Cecia Had to Say: