How CC Skin Studio Boosted Online Sales with a Shopify Website Upgrade
Client:
CC Skin Studio
Before the Redesign
When we started working with CC Skin Studio, Cecia’s Shopify site was ready for a major upgrade. She wanted a little help with her overall website. But, her big goal was to start planning eCommerce growth. She was becoming a top esthetician in her area. But, her current website didn’t match her expertise.
We knew it was time to reflect her status as a top esthetician. Our main goal was to add e-commerce features. We wanted to drive both virtual and in-person bookings. We also wanted to highlight her insane acne transformations and glowing reviews. We also had a goal of incorporating SEO into the entire site to get more clients from Arizona.
Our Strategy for eCommerce Growth
Your e-commerce store may be virtual. But, your brand sticks with customers as they interact with your site and products. It's these experiences that make them hit that ‘add to cart’ button.
The best e-commerce brands not only look fantastic online but also make a splash with their packaging, printed materials, and overall presentation. These details might seem small. But, they are crucial for building brand trust and recognition. When you nail these aspects, you turn occasional shoppers into loyal, repeat customers.
Cecia knew the importance of a great eCommerce brand, which is why she inquired with us. She initially built her Shopify site years ago when she was just starting out. It was a straightforward four-page setup—Home, About, Products, and Contact. While it worked back then, it didn’t do much now. It didn't engage visitors or spotlight her great reviews and results. Also, the shopping experience was too basic for her level of business. Her SEO was also in need of a serious upgrade.
Building a website for estheticians is our specialty. So, we knew exactly what to change on her site to make her earn more.
First, we expanded beyond the basic pages to add more engaging content. The new site features Home, About, Services, and Products sections. The Products section has a password-protected area for clients. It also has an Ingredient Checker and a Virtual Consult Form. The Contact and Policy pages are updated. Each section was designed to guide visitors smoothly and showcase Cecia’s expertise.
Shopify Features We Added
We also introduced new features to give her customers a high-end experience. This included a subscription option for Cleansers, Toners, Moisturizers, and Supplements. It kept customers coming back and rewarded them for their loyalty.
Our favorite feature, however, is The Pore Clogging Ingredient Checker. It helps clients make informed choices about their skincare products. They can do this right on the website. This results in a higher conversion rate as people can determine what their skin needs and easily click “add to cart.”We also added a fun Timeline Slider to the About page. It shows Cecia’s career journey interactively.
Upgraded Design and Branding
She then added interactive services. She also added a testimonials section. These changes were to boost engagement and build trust with her readers. We improved SEO with FAQs. We added Shop Pay in Installments for easier payments. We also made password-protected products for exclusive access. This gives her community a feeling of exclusivity and reward. Her SEO score is now an impressive 93/100.
Cecia also wanted to sell her acne-safe makeup list in a secure way, so we came up with a custom solution. Instead of a PDF, which could be easily shared, we made a custom spreadsheet. It's only accessible to the buyer. This allows for updates without compromising security.
The Results:
The new site made a huge impact on Cecia’s business. Her inventory sold out in just 48 hours. She has experienced:
27% increase in online visits
86% increase in sales revenue
65% increase in orders
35% increase in average order value
What Cecia Had to Say:
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