From GlossGenius to Google Rankings: How Kind Esthetics Grew Online Orders by Over 80% in 6 Months
When Stazie from
Kind Esthetics reached out to us, she was just over a year into her business in The Woodlands, Texas. Her booking system was set up through GlossGenius, but she didn’t have a true website. She described herself as “not good at anything to do with computers and websites,” and knew her online presence wasn’t doing her services or her brand justice.
She had a clear vision. She wanted to start shipping products, educate her acne bootcamp clients through a resource hub, and create a clean, elevated site that represented her professionalism and personality. She also wanted the ability to grow her email list and improve her visibility on Google without needing to run ads.
Six months after launching her new Shopify site with Dope Magic Co, Kind Esthetics saw:
- 174% increase in traffic
- 84% more online orders
- 49% increase in returning customer rate
- 13% boost in average order value
- More new clients from Google
without running ads
The Deep Dive:
Kind Esthetics is a solo esthetician studio focused on results-driven acne treatments, client education, and skin confidence. Stazie is a certified acne specialist and Face Reality provider but her online presence didn’t reflect that yet. She was only dropshipping products and had no eCommerce setup of her own. Her site didn’t have a client hub, an SEO strategy, or tools to support her as she grew.
She wanted a digital home where she could:
- Start shipping products herself
- Provide answers to common acne questions to cut down on DMs
- Add more passive income options like subscriptions
- Grow her email list and attract new clients from Google
We designed a
custom mini Shopify site that does all of that, and then some.
FEATURES WE BUILT:
- Homepage with her brand voice, services, and product highlights
- Shop Page with custom metafields for each product (benefits, how to use, ingredients)
- Resources Page – client hub with skincare education and acne safe recommendations
- Free Downloads – Acne-Safe Makeup Guide to grow subscribers and eBooks for clients
- Ingredient Checker Tool to build trust and reduce product confusion
- Clients-Only Collection for private, restricted access products
- Supplement Subscription Option – clients can subscribe & save 10%
The new site is clean, searchable, and packed with features that help her save time and her clients feel empowered and supported.
The Results (6 months post launch)
- Traffic: Sessions up 174%
- Orders: Increased by 84%
- Returning Customer Rate: Up 49%
- Average Order Value: Increased 13%
- Average Conversion Rate: 4.6%
What stazie Had to Say:
“JOELLE!! I just wanted to share how much of an impact the website has had on my business. I’ve been getting new clients from Google, which was RARE before the new website but now it feels like so many more people are finding me there 🥰 It’s also boosted my retail sales overall. I assumed that if I got more online orders, I’d sell less in person. But my in-person sales are the same, and everything the website brings in is on top of that”
“The Resources tab has made my consultation process sooo much easier. Clients can access all the information they need anytime, which saves both them and me a lot of time.”
“I’m just so happy I had you design my website and I really appreciate your ongoing help and support. I can’t thank you enough, you are a GEM! 💖”
Stazie came to us with the kind of energy we love. She knew her brand had heart, she just needed a digital home that could keep up. With one of our
mini website packages, plus smart add-ons like the client resources page and subscription setup, she now has a professional site that actually supports her work and helps her grow.
The best part? She doesn’t feel overwhelmed by tech anymore. She’s building momentum, gaining new clients from organic search, and finally proud to share her site.
“I absolutely love my new website, and I can't thank Joelle enough for making the entire process so easy and seamless. From start to finish, everything was incredibly well-organized and efficient. Joelle and her team are not only professional but also warm and friendly, creating a wonderful working experience.
Joelle took my branding and ideas and transformed them into a website that exceeded my expectations. It's even better than I could have imagined! The investment I made in having a professional, well-crafted website has already paid off for my business, and I feel so confident in how my online presence now represents my services.
Joelle is not just a talented web designer; she's someone who truly understands what service providers need to connect with their clients. She’s been such a pleasure to work with, and I highly recommend her to anyone looking to elevate their online presence!”
Curious what’s possible when your website is built with your clients (and future growth) in mind?
At Dope Magic Co, we design custom Shopify sites for estheticians and medspas that blend functionality, client education, and seamless eCommerce. Whether you're just getting started or ready for a glow-up, we’d love to support you.
Ready to get started?
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