How CW Esthetics Boosted Sales by 2,400% with a Custom Shopify Overhaul
When Chelsea of
CW Esthetics came to us, her Shopify site was technically live but it might as well have been invisible. She was intentionally keeping it low-key because it didn’t reflect her brand, her expertise, or her client experience. As a
Face Reality Acne Ambassador with a loyal client base and growing product sales, she knew it was time to level up.
We partnered with Chelsea to transform her DIY site into a professional, eCommerce-focused platform that looks good and performs. In her own words, working with us was “the best decision I made in 2024.”
Six months post-launch, CW Esthetics has seen a 2.4K% increase in sales, 405% higher conversion rate, and a 249% jump in online visits.
The Deep Dive:
Chelsea had already built a solid business around acne-safe skincare and results-driven services but her old website wasn’t doing her any favors. It didn’t reflect her professional expertise or make shopping easy for her clients.
*enter Dope Magic Co*
We started by creating a mini brand board for CW Esthetics. This is one of our popular add-ons for clients with a DIY brand who just need a little refinement. We hand-picked her font pairings and a modern, soft color palette that matched her vibe and gave her business the elevated look it deserved.
From there, we redesigned her entire site structure and set it up for high-converting product sales.
FEATURES WE BUILT:
Pages Included:
- Home
- About
- Services
- Shop
- Ingredient Checker
- Virtual Consultations (with a custom form)
- Contact
eCommerce Enhancements:
- Shop by Category
- Shop Best Sellers
- Shop Acne-Safe Essentials
- Shop the Look (with interactive product displays)
- Shop Team Favorites
- Custom
metafields for each product, including: description, benefits, and ingredients for easier browsing and better SEO
Ongoing Strategy:
Chelsea joined our
monthly support retainer, so we continue to support her growth by:
- Updating products and specials
- Troubleshooting tech issues
- Brainstorming new features
- Keeping her store optimized and aligned with her business goals
Because at Dope Magic, we don’t want to just build your site, we are here to build a relationship 💛
The Results
What Chelsea Had to Say:
"I just launched my website from Dope Magic in December and it was hands down the best decision I made in 2024. Joelle was a joy to work with. She listens, she makes your vision a reality, and does it all in a timely manner. I will recommend her over and over again."
Dope Magic Co Helps Estheticians Build Sites That Sell
If you’re an esthetician or medspa owner tired of feeling “meh” about your online presence, we’re here to change that. Our custom Shopify builds are made for skincare professionals who want more than just a pretty website. They want real growth, real revenue, and real support.
We’ll help you build something you’re proud to promote.
Let’s make magic together.
✨
Apply to work with us
