How CW Esthetics Boosted Sales by 2,400% with a Custom Shopify Overhaul

When Chelsea of CW Esthetics came to us, her Shopify site was technically live but it might as well have been invisible. She was intentionally keeping it low-key because it didn’t reflect her brand, her expertise, or her client experience. As a Face Reality Acne Ambassador with a loyal client base and growing product sales, she knew it was time to level up.

We partnered with Chelsea to transform her DIY site into a professional, eCommerce-focused platform that looks good and performs. In her own words, working with us was “the best decision I made in 2024.”

Six months post-launch, CW Esthetics has seen a 2.4K% increase in sales, 405% higher conversion rate, and a 249% jump in online visits.

The Deep Dive:

Chelsea had already built a solid business around acne-safe skincare and results-driven services but her old website wasn’t doing her any favors. It didn’t reflect her professional expertise or make shopping easy for her clients.

*enter Dope Magic Co*

We started by creating a mini brand board for CW Esthetics. This is one of our popular add-ons for clients with a DIY brand who just need a little refinement. We hand-picked her font pairings and a modern, soft color palette that matched her vibe and gave her business the elevated look it deserved.

From there, we redesigned her entire site structure and set it up for high-converting product sales.

FEATURES WE BUILT:

Pages Included:

Home
About
Services
Shop
Ingredient Checker
Virtual Consultations (with a custom form)
Contact

eCommerce Enhancements:

Shop by Category
Shop Best Sellers
Shop Acne-Safe Essentials
Shop the Look (with interactive product displays)
Shop Team Favorites
Custom metafields for each product, including: description, benefits, and ingredients for easier browsing and better SEO

Ongoing Strategy:
Chelsea joined our monthly support retainer, so we continue to support her growth by:

Updating products and specials
Troubleshooting tech issues
Brainstorming new features
Keeping her store optimized and aligned with her business goals

Because at Dope Magic, we don’t want to just build your site, we are here to build a relationship 💛

The Results

What Chelsea Had to Say:

"I just launched my website from Dope Magic in December and it was hands down the best decision I made in 2024. Joelle was a joy to work with. She listens, she makes your vision a reality, and does it all in a timely manner. I will recommend her over and over again."

Dope Magic Co Helps Estheticians Build Sites That Sell

If you’re an esthetician or medspa owner tired of feeling “meh” about your online presence, we’re here to change that. Our custom Shopify builds are made for skincare professionals who want more than just a pretty website. They want real growth, real revenue, and real support.

We’ll help you build something you’re proud to promote.

Let’s make magic together.
✨ Apply to work with us

Earnings Disclaimer: Dope Magic Co may report earnings and income statements from time to time. These statements are an estimate of what you could possibly earn and should not be considered a guarantee that you will get the same results. There is no guarantee that past earnings can be duplicated in the future. Dope Magic Co cannot guarantee your future results or success. The use of the information, products, and services of Dope Magic Co is based on your own actions and you agree that Dope Magic Co, its advertisers, affiliates, or sponsors are not liable for the success or failure of your business. Read more on our disclaimers.

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Joelle Riding • August 15, 2025