Esthetician Website Makeover: 1000% Sales Boost

When Cara, the founder of We Love Acne, first came to us, she was ready for a major change. She was approaching her 5 year business anniversary with a fresh new brand identity and a big goal: to go almost completely virtual. But she felt held back by the limitations of Squarespace. Her old site lacked the functionality, speed, and strategy needed to support the next phase of her growth.

We helped her shift from Squarespace to Shopify with a completely custom esthetician website design that showcased her expertise, built trust with new visitors, and made shopping effortless. From navigation to product education, every detail was designed with the modern skincare shopper in mind.

And the results? 🤯

The Results: A Website That Converts

+1241% increase in site traffic, from 1,015 sessions to over 13,600
+1200% increase in order volume
Conversion rate jumped from 1.13% to 3.4%
Average order value increased by 77.5%
Improved SEO visibility, driving consistent organic traffic

Read more to learn how Shopify helped her get there.

Website for a med spa. Photos of services and staff. Earth tones, clean design.

Before

After

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A Strategic Overhaul for Virtual Success

We kicked off her Shopify rebuild just in time for her anniversary launch on June 23, 2025, with her new branding front and center.

Our focus? Building a clean, high performing e-commerce site that not only looked good, but functioned like a well oiled machine.

Here’s what we implemented:

Fully custom Shopify website with pages for: Home, About, Services, Blog, Free Resources, Rewards Program, Ingredient Checker, and Contact
Skincare Quiz to guide conversions through personalized recommendations
Rewards Program to drive customer loyalty
Product reviews to gain
Password-protected collection for exclusive content
Product Reviews Integration, social proof built right into the site with verified product reviews
Customized Product Pages, every product page includes a “Why We Love This Product” section written in Cara’s voice, highlighting what makes it unique and worth buying
Free sample add-on to increase AOV and customer satisfaction
Strategic icons like “Same-Day Shipping” and “Cara Approved” to boost credibility and trust
Speed optimization: Mobile performance jumped from 62 → 98, Desktop from 76 → 81

In December, we helped her take it even further with a megamenu for easier browsing and added systems that improved conversions.

Website homepage with product categories and featured skincare items.

The Results: A Massive Revenue Jump

After launching her new website in June 2025, Cara’s numbers skyrocketed.

since launch, comparing jan-june 2025 & june-dec 2025:

+1241% increase in site traffic, from 1,015 sessions to over 13,600
+1200% increase in order volume
Conversion rate jumped from 1.13% to 3.4%
Average order value increased by 77.5%
Speed optimization: Mobile performance jumped from 62 → 98, Desktop from 76 → 81

Instead of pouring energy into fixing tech issues, Cara now focuses on serving her acne clients while her site does the heavy lifting behind the scenes.

And when Black Friday hit, here’s what she messaged us:

Want a Website Like This?

If you're an esthetician trying to sell skincare online, or just want a site that actually converts, this is your sign to stop DIYing and start scaling.

We build websites for estheticians that don’t just look pretty, they work.

Whether you're booking clients, selling products, or both, your site should do more with less effort.

Let’s build your dream esthetician e-commerce website.
Apply to work with us

Earnings Disclaimer: Dope Magic Co may report earnings and income statements from time to time. These statements are an estimate of what you could possibly earn and should not be considered a guarantee that you will get the same results. There is no guarantee that past earnings can be duplicated in the future. Dope Magic Co cannot guarantee your future results or success. The use of the information, products, and services of Dope Magic Co is based on your own actions and you agree that Dope Magic Co, its advertisers, affiliates, or sponsors are not liable for the success or failure of your business. Read more on our disclaimers.

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Joelle Riding • December 11, 2025