How Mainely Skin Boosted Revenue by 540% in 10 Months

Joelle Riding • October 10, 2025

Before working with us, Rebekah was running a thriving acne-focused esthetics business in Windham, Maine but doing it all on her own. No employees, no online store, and no website. Just a basic booking system and handwritten shipping labels.

Tech? Not her thing.

But with a growing product inventory, a loyal client base, and recurring issues accepting payments, Rebekah was ready to level up, without doing it all herself.

The Challenge

When Rebekah reached out, she was feeling overwhelmed trying to scale her business:

No website, only a booking system
Handwriting shipping labels and orders
Vagaro’s payment processing was glitchy
No automated way to track or fulfill product orders
No time or energy to figure out Shopify on her own
She wanted a professional site that would allow her to sell product online, streamline shipping, and offer clients a better experience — without any added tech stress.

The Solution

We built Rebekah a Full eCommerce Website, which included:

A branded Home, About, Services, and Contact page
A full Shop featuring her all her products
Subscribe & Save feature to increase recurring revenue
A password-protected store to control access
A virtual consultation page for new acne clients
A custom ingredient checker tool for client education
Fully integrated shipping and label printing
A clear mobile-friendly design that’s easy to navigate
Every step of the site was built with her business needs in mind, so Rebekah could finally get out of the weeds and focus on her clients.

Laptop displaying a skincare website homepage. Woman in a sweater covers face.

CHECK OUT THE SITE

The Results:

Since launching her Shopify site in December 2024, Mainely Skin has seen:

Website traffic increased by over 550%
Revenue increased by over 540%
Orders grew by over 780%
Conversion rate held steady at an impressive 9.6% (3x industry average!)
Email subscriber list grew consistently
Saved hours each week by automating order fulfillment

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WHAT REBEKAH HAD TO SAY:

"Joelle is the BEST. If you are an esthetician or spa owner who needs a website or an ecommerce site — she’s your girl. For years I was getting by with just a booking site. I was ready for a more professional site and a seamless way for my clients to buy product (and for me to ship them out). Joelle made the process SO easy. I never had to worry about anything at all. She is efficient, creative and knows the ins and outs of what estheticians need!"
— Rebekah Rollins, Owner of Mainely Skin"

Work with us!

Ready to stop handwriting orders and start scaling like Rebekah?

Whether you're a solo esthetician juggling it all or looking to create a professional online storefront that sells while you sleep, our team can help you build a Shopify site that looks good and works hard.

✨ Let’s chat about your dream website.

Earnings Disclaimer: Dope Magic Co may report earnings and income statements from time to time. These statements are an estimate of what you could possibly earn and should not be considered a guarantee that you will get the same results. There is no guarantee that past earnings can be duplicated in the future. Dope Magic Co cannot guarantee your future results or success. The use of the information, products, and services of Dope Magic Co is based on your own actions and you agree that Dope Magic Co, its advertisers, affiliates, or sponsors are not liable for the success or failure of your business. Read more on our disclaimers.

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