How Mainely Skin Boosted Revenue by 540% in 10 Months
Before working with us, Rebekah was running a thriving acne-focused
esthetics business in Windham, Maine but doing it all on her own. No employees, no online store, and no website. Just a basic booking system and handwritten shipping labels.
Tech? Not her thing.
But with a growing product inventory, a loyal client base, and recurring issues accepting payments, Rebekah was ready to level up, without doing it all herself.
The Challenge
When Rebekah reached out, she was feeling overwhelmed trying to scale her business:
- No website, only a booking system
- Handwriting shipping labels and orders
- Vagaro’s payment processing was glitchy
- No automated way to track or fulfill product orders
- No time or energy to figure out Shopify on her own
- She wanted a professional site that would allow her to sell product online, streamline shipping, and offer clients a better experience — without any added tech stress.
The Solution
We built Rebekah a Full eCommerce Website, which included:
- A branded Home, About, Services, and Contact page
- A full Shop featuring her all her products
- Subscribe & Save feature to increase recurring revenue
- A password-protected store to control access
- A virtual consultation page for new acne clients
- A custom ingredient checker tool for client education
- Fully integrated shipping and label printing
- A clear mobile-friendly design that’s easy to navigate
- Every step of the site was built with her business needs in mind, so Rebekah could finally get out of the weeds and focus on her clients.
The Results:
Since launching her Shopify site in December 2024, Mainely Skin has seen:
- Website traffic increased by over 550%
- Revenue increased by over 540%
- Orders grew by over 780%
- Conversion rate held steady at an impressive 9.6% (3x industry average!)
- Email subscriber list grew consistently
- Saved hours each week by automating order fulfillment
WHAT REBEKAH HAD TO SAY:
"Joelle is the BEST. If you are an esthetician or spa owner who needs a website or an ecommerce site — she’s your girl. For years I was getting by with just a booking site. I was ready for a more professional site and a seamless way for my clients to buy product (and for me to ship them out). Joelle made the process SO easy. I never had to worry about anything at all. She is efficient, creative and knows the ins and outs of what estheticians need!"
— Rebekah Rollins, Owner of
Mainely Skin"
work with us
Ready to stop handwriting orders and start scaling like Rebekah?
Whether you're a solo esthetician juggling it all or looking to create a professional online storefront that sells while you sleep, our team can help you build a Shopify site that looks good and works hard.
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Let’s chat about your dream website.
