How Carly Transformed Her Acne Clinic’s Online Store with Shopify

Joelle Riding • October 13, 2025

How Carly Transformed Her Acne Clinic’s Online Store with Shopify

A Quick Overview:

Carly, the founder of Skinspired Acne Clinic, came to us ready to evolve. After years on Squarespace, she was ready to sell products more efficiently and grow her acne-focused skincare brand with a site that could scale.

She already had an engaged audience and strong sales potential.. what she needed was a site that worked as hard as she did. She went from a low performing Squarespace website to a 390% increase in revenue and 1100% traffic growth once switching to Shopify.


Three women, smiling, in a neutral-toned clinic; clinic's logo and color palette below.
The Deep Dive

We started by refreshing her branding with our branding add on for fonts and colors. At the time, her Squarespace site was maxed out. It wasn’t designed for e-commerce, and she didn’t know how to bring her ideas to life. We got going on building a Shopify website tailored to her acne clinic and products!

Her new Shopify site included:

  • Custom home, about, services, membership, and contact pages
  • An elevated shop page with collections, bundles, and subscriptions
  • Virtual consultation page for inquires
  • Ingredient checker
  • Post-purchase emails + automations
  • Shipping + local pick up options
  • + more!


Everything was designed to convert and built with growth in mind.


The Results:

Launch Month Results

Carly’s new site went live in November 2024 and the results that month spoke for themselves.

  • Site traffic increased by 414% compared to Squarespace
  • 2.3K+ site visits
  • Five figure launch
  • Immediate sales surged, with most orders placed via her brand new storefront

The Long-Term Growth

Fast forward 11 months, and the impact of the new site is undeniable:

  • Total sessions increased by over 1100%
  • Revenue jumped by 390%
  • Orders grew steadily month after month


This wasn’t just a launch spike, it was sustainable growth rooted in strategy, design, and ease of use.

kennedey the esti portfolio
CHECK OUT THE SITE

What carly Had to Say:


"Working with Joelle and her team at Dope Magic Co was such an incredible experience. I have worked with a couple other web designers in the past and never truly felt fulfilled. After the first call I had with Joelle, I knew Dope Magic was the perfect fit. The one thing that stood out to me with Joelle is her expertise in working with Estheticians. Her niche in the industry truly makes it such a smooth process & extremely timely! They don't just treat you like another customer, they create a lasting relationship & they will forever retain my business when it comes to my brand. I now have a beautiful, brand new eComm shop on my website thanks to Dope Magic Co & I cannot wait to create more magic with them!"

If you're hand-writing shipping labels, feel like sales on Squarespace have hit a plateau, or dreaming of a professional eCommerce website that works for you, we've got you.

When you're ready to finally feel confident sending people to your site...we can help. Fill out our application to get started!

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