6 Stunning Shopify Website Examples to Inspire Your Medspa Store (Part One)
If you've been on the fence about using Shopify for your skincare business, this post is your sign. We've had the privilege of building sites for some seriously talented estheticians and clinics and what they all have in common is this: their stores don't just look good, they work. Products sell. Clients come back. Revenue comes in whether they're booked solid or taking a long weekend.
Every site you're about to see belongs to a real skin pro running a real business. No big brands, no corporate budgets, just independent estheticians who decided their online presence should be doing more for them. Save this post for future inspiration!
Mainely Skin - Windham, ME
Before Shopify, the owner of Mainely Skin was handwriting shipping labels. Now?
Her product revenue has grown by 540%.
Her gold and green color palette does something most skincare sites struggle to pull off: it feels luxurious without feeling cold. Warm, professional, and completely approachable.. the kind of site that makes you want to browse even if you weren't planning to buy. Paired with high quality product photography, every page communicates that this is a business worth trusting with your skin and your credit card.
What to notice: How cohesive branding, color, imagery, and tone all working together, creates the kind of trust that turns casual visitors into repeat customers.
Jaclyn Kylie Skincare - Phoenix, AZ
Jaclyn Kylie's site is one of those rare ones where you feel the brand before you even read a word. Her color palette was inspired by real skin tones giving the whole site a cohesiveness that is not only unmatched but incredibly smart. The bee motif woven throughout isn't just a cute icon; it shows up in the copy, the design details, and the overall vibe in a way that's intentional without being overdone. It's the kind of thoughtful branding that makes people remember you.
But what really sets this site apart is how seamlessly it holds multiple revenue streams without feeling cluttered. Facials, an acne program, IHP services, and a mentorship offering all live together on one site! Each with its own space, its own purpose, and it's own audience. It works because the brand foundation is strong enough to carry all of it.
And the best part it? It is. She grew sales by 1,400% with her new website.
What to notice: the Mentorship page. It elevates the esthetician from service provider to industry educator, and opens a whole new income stream.
Flashed Out Facials & Lashes - Milton, WI
What makes Flashed Out stand out is its energy. The brand voice is playful and warm, which instantly communicates approachability. The site keeps navigation streamlined, Shop, Ingredient Checker, Contact, Book Now, so visitors never get lost. This is a great example of using Shopify as more than a checkout, it's a full brand experience.
What to notice: Fun, flashy inspired background textures give the site visual depth. A little design intentionality goes a long way in making a site feel custom and alive rather than templated.
Belleame Skin - Gilbert, AZ
When Korean skincare was still a niche conversation in the US, Belleame Skin was already building her practice around it. That forward thinking approach was something we wanted to highlight on her site. She's not trying to be everything to everyone. She knows her lane, she owns it, and her site makes that clear from the first scroll.
That kind of specific, confident positioning does something powerful: it attracts exactly the right clients. The ones who are already curious about K-beauty ingredients and routines, who are looking for an esthetician who actually speaks their language. In a crowded market, being ahead of the trend is one of the best differentiators you can have and this site leans into it fully.
In her first month after her website launch with us, Belleame Skin had a five-figure launch with a conversion rate over 4 percent. Sessions increased by over 80 percent compared to her previous site! Learn more about her website redesign here.
What to notice: The freebie on her homepage. A simple but smart email list builder that turns first time visitors into a captive audience she can market to long after they've left the site.
Strong Esthetics - Tinley Park, IL
The name says it all and so does the site. Strong Esthetics isn't trying to blend in with soft neutrals and minimalist layouts. This brand is bold, intentional, and completely its own thing. The deep purple palette isn't just a color choice. It's a statement. And we ran with it everywhere. From the hero section all the way down to the footer. Even the client photography was selected to complement the brand tones, so nothing feels out of place or disconnected. The result is a site that feels designed, not templated. (A huge upgrade from her previous Godaddy site!)
Her Acne Bootcamp is the signature offer, and the site treats it that way. Before and after results are front and center because when your work is that good, you lead with it. The Bootcamp also gets its own dedicated page, which does double duty: it gives prospects everything they need to say yes, and it signals to anyone landing on the site that this esthetician has a proven, structured program not just a fluffy facial menu.
What to notice: Every single detail, the fonts, the textures, the photography, the footer, is pulling in the same direction. This is what it looks like when design is treated as a strategy, not an afterthought. No template could've done this.
Doll Face Skin Club - Ferndale, MI
Some brands play it safe. This is not one of them. Doll Face Skin Club is bold, punk, and completely unapologetic about it and the site matches that energy beat for beat. We leaned hard into the retro doll aesthetic: rich textures, editorial attitude, and a vibe that feels more like a magazine you want to flip through than a skincare site you stumbled onto. Her hero copy says it best: skincare for the dolls and deviants. We just made sure the design was worthy of the line.
This is another site that a template simply could not have built. The brand is too specific, too personality driven, too her for anything off the shelf to do it justice. When a client comes to us with this much identity, our job is to get out of the way and let the brand speak loudly.
What to notice: The cut out images. It's a deliberate nod to retro magazine collage culture that adds texture, dimension, and personality and ties the whole aesthetic together in a way that feels intentional without trying too hard.
Do you know what you want but are having trouble making it?
Every site above has something in common: an esthetician who decided their business deserved a real online presence, not just an Instagram bio link. If you have a strong brand and a design in mind, we'd love to help you bring it to life.
👉 Book A Free Consultation Call
Dope Magic Co is a boutique Shopify web design agency specializing in custom websites for estheticians and medspas. We've helped beauty businesses in 80+ cities build online stores that convert.




























































































































![So @facerealityskincare are we down to collab? ?
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![Comment if you’re ready to have your website transformed with some Dope Magic ✨?
This website redesign sparked:
? 27% more online visits
? 86% boost in sales revenue
?️ 65% rise in orders
? 26% higher conversion rates
? 35% increase in average order value.
Proof that a fresh design pays off! Link in bio to get started ?✨
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