5 Stunning Shopify Website Examples to Inspire Your Medspa Store (Part Two)

If you caught Part 1 of this series, you already know that we're helping estheticians build some of the most compelling Shopify stores in the beauty industry. If you missed it, go check it out here then come back, because Part 2 is just as good!

We're continuing our roundup with five more clients whose sites prove that personality, strategy, and smart design aren't reserved for big brands with big budgets. Whether you're just starting to think about a Shopify store or you're ready to level up what you already have, there's something in here for you.

Kelsey came to us with a dream she'd been carrying for seven years, a real online store where clients could shop her products without texting her at all hours. Not only that, she came ready with professional photos that spoke to her editorial vibes. Her images gave us so much to work with, and the site reflects that. This is one of those builds where great design and great photography meet in the middle and make each other better.

We built out her full store featuring Face Reality, Cosmedix, and Skinbetter and got creative with the Skinbetter integration. Since Skinbetter has specific rules around direct online sales, we linked her Skinbetter products directly to her portal, so clients can still browse and shop from her site seamlessly without anything falling outside compliance. It's the kind of detail that's invisible to the client but makes a huge difference behind the scenes.

Between May and October 2025, her numbers told the rest of the story: 382% increase in sales, 383% increase in orders, and 169% more site traffic. She had 10 online orders in a single week while being fully booked and instead of chaos, it was just Tuesday.

"I genuinely do not know how I was taking those orders before while still taking clients. Best investment ever."

What to notice: The results are real and they're specific because when the foundation is right, the numbers follow. This is what happens when a talented esthetician gives her business the infrastructure it deserves.

Visit kelseymerakiskincare.com →

Verve had a clear vision, a strong sense of her brand, and high standards for everything she puts out which is exactly why DIYing it wasn't going to work. She knew what she wanted the site to feel like. She just needed someone she could trust to actually get it there.

The raw material she brought to the table made our job a joy. Editorial photography, high quality video, and a brand identity that was already fully formed. Our job wasn't to invent anything. It was to build a site worthy of what she'd already created. The attention to detail she brings to her clients in the treatment room shows up in every corner of this site.

What to notice: Inside each product page, we built brand specific sections that tell the story of the line. What Anfisa is, what iS Clinical stands for, what makes Colorescience different. Every brand she carries gets its own moment. It makes the shopping experience feel guided and educational rather than just transactional.

Visit verveskinclinic.com →

N'Lighten started with a full branding experience through our partner Kellie Lynn Media. By the time we got to building the site, the identity was already rich and layered: elevated, coastal, unmistakably California. Our job was to take that brand and give it a home online that matched the experience her clients get in the treatment room.

What to notice: The textured backgrounds. They add depth and dimension that flat color simply can't and they tie back to the coastal, organic feel of the brand in a way that's subtle but makes the whole site feel more considered and alive.

Visit nlightenskin.com →

SKINRiched came to us on Squarespace with a real problem: a full med spa's worth of services, products, and offerings crammed into a site that wasn't built to hold all of it. Nothing felt easy to find. Nothing felt organized. And in a competitive market like Nashville aesthetics, a confusing website is a client you just lost.

What they needed wasn't just a redesign, they needed someone who actually understood the industry. We migrated the whole operation to Shopify and built it out properly: six service categories with their own dedicated subpages, 125+ products with filters and smart navigation, a rewards program, an ingredient checker, a savings page, location specific reviews for local SEO, and marketing integrations including Meta, Shop Pay, Afterpay, and a 10% welcome offer popup. Two locations, one site, zero chaos.

"They just got it. Our website not only looks beautiful, but it functions exactly how we hoped and we've already seen the impact it's had on our business. We get compliments on it constantly."

What to notice:  The navigation. There is a lot happening on this site and you'd never know it. Every service, every product category, every page has a home that makes sense.

Visit skinrichedclinic.com →

Pink and yellow is a combination that could easily tip into birthday party territory in the wrong hands. In the right hands, with the right balance, the right typography, the right layout, it becomes a brand identity that stops the scroll and makes you smile without ever making you question the expertise behind it. Sarah Pierce Aesthetics is that second thing.

This site is overflowing with personality. It's bright, it's warm, it's distinctly her and it never once sacrifices professionalism to get there. That balance is harder to pull off than it looks, and it's exactly the kind of design challenge we love. When a client knows who she is and isn't afraid to show it, our job is to make sure the site reflects that confidence fully.

What to notice: The alternating pink and yellow backgrounds on her product cards. It's a small touch, but it makes the shop feel custom, considered, and visually engaging in a way that a standard grid simply doesn't.

Visit sarahpierceaesthetics.com →