From Showit to Shopify: How Belleame Skin Turned Her Website Into a Sales Machine
When Jillian first came to us, she already had a beautiful Showit website for her Gilbert, Arizona-based esthetician business,
Belleame Skin. The problem? It didn’t include an online store or any integration with social media. She wrote in her intake form, “I have a website but it was not built including my products to sell or social media.”
She had tried working with a designer before and had a negative experience. Tech wasn't her zone of genius, and she didn’t have the time or energy to set up an online shop on her own. She was feeling stuck, even though she had great products and loyal in-person clients. She just needed a website that could actually sell for her.
In her first month after her website launch with us, Belleame Skin had a
five-figure launch
with a
conversion rate over 4 percent. Sessions increased by over
80 percent
compared to her previous site!
The Deep Dive:
We built Jillian a custom Shopify site that reflected her elevated brand and made it easy for patients to shop from anywhere.
Her new site included:
- A password-protected client-only shop
- An ingredient checker tool to flag pore-clogging ingredients
- A rewards program where patients earn points when they purchase skincare
- Social selling features including a Meta + Instagram integration so she could tag products in her stories and feed
We also set up key pages for Home, About, Services, Shop, Virtual Consultation, Ingredient Checker, and Contact.
To make her launch smooth, we sent her our client shipping guide so she knew exactly what to expect and how to prep.
She went from never shipping a product before to being fully equipped to run an e-commerce business.
The Results:
Launch Month (April-may 2025)
- 84% increase in site traffic
- 75+ orders
- 4.49% conversion rate
- A five-figure launch from a brand-new store
From Launch Day to Today (April – Oct 2025):
- 706% increase in traffic
- 3x more orders
- 5.07% conversion rate
- Sales continue growing month after month
She went from “no clue how to ship products” to confidently managing a fully-functioning online store that brings in revenue while she’s working in the treatment room!
What JILLIAN Had to Say:
“Thank you SO MUCH. It’s been such a pleasure working with you all. Thank you for giving Belleame Skin the website of my dreams. You have helped me streamline my online business so much. As a solo esthetician this is life changing for me. Love you guys. Forever thankful.”
ready to grow your skincare brand?
Whether you're switching platforms, launching a product line, or just tired of tech headaches, we're here to help you build a website that actually sells.
At Dope Magic, we specialize in Shopify websites for estheticians and medspas ready to scale their online sales. From rewards programs to product uploads, shipping guides to forms, our team handles the setup so you can focus on what you do best: treating skin and building client relationships.
Need to migrate off Showit or Squarespace?
Launching your first online shop?
Want to finally rank on Google?
We’ve got you.
Let’s make magic together.
✨
Apply to work with us
