Skinriched: Transition from Squarespace to Shopify
How SKINriched Doubled Sales and Traffic in One Month After Switching to Shopify
Client:
SKINRICHED
A Quick Overview:
SKINriched came to us with a clear goal: they wanted a modern, user-friendly website that could grow with them. Their old Squarespace site was holding them back. It wasn’t built to handle their growing product catalog, dual locations, or their high-end in-clinic experience. Most importantly, it wasn’t converting.
From the very beginning, they were ready to do things right. Together, we mapped out a full site transformation that would elevate their digital presence and improve the customer journey from first click to checkout.
The new site is now built on Shopify and includes a fully customized design, a powerful backend setup, and advanced features that drive both traffic and conversions.
The Deep Dive
SKINriched is a multi-location medspa offering everything from injectables and laser to wellness consults and curated skincare. When they reached out to us, they told us exactly what wasn’t working: their website navigation was messy, their eCommerce felt clunky, and they didn’t have space to showcase results, reviews, or education. They needed a site that matched the elevated client experience they deliver in person.
We started by running a custom SEO report to identify content gaps and optimize their structure. Then we rolled up our sleeves and got to work building a website worthy of their brand.
Here’s what we created:
- Home + About Page – Built to build trust quickly and introduce visitors to their expertise.
- Main Services Page + Subpages – Organized by service category: Laser, Wellness, Consults, Injectables, Skin Health, and Spa.
- Savings Page – Showcasing current promos and reward redemptions.
- Custom-Coded Ingredient Checker – A client education tool designed to increase time on site and build brand authority.
- Product Features – With exclusive password access to Face Reality actives and SkinBetter links that direct to their professional portal.
- 125+ Products – Fully added with categories, product filters, and smart navigation for easy shopping.
- Online Rewards Program – Clients earn points with every order, redeemable for future discounts.
- Location-Specific Reviews – Making it easier to leave feedback and build local SEO.
- Blog + FAQ Page + Contact Page + Legal Policies – A complete content-rich site that supports both customer education and compliance.
We also added marketing tools like email popups, a 10% off welcome offer, Meta integration for easier selling on
Instagram, Shop Pay + Afterpay, and local pickup options at both locations.
The Results:
Sales skyrocketed.
In
their first month on Shopify, SKINriched earned more than they did in
the entire first half of the year combined on Squarespace.
Traffic Surge Highlights:
➡️ Online Store Visitors:
Increased from 1,016 in June to 2,260 in July — a 98% jump
➡️ Sessions:
Rose from 1,215 to 3,314 — a 140% increase month-over-month
This wasn’t a fluke. Their Squarespace site saw about 2,300 visits in all of June, with a conversion rate of just 0.04%. The new Shopify site gave SKINriched the structure, navigation, and functionality to finally turn traffic into paying clients and loyal repeat buyers.
Why This Worked:
SKINriched didn’t just need a prettier site, they needed a better system. We rebuilt their online experience to be seamless for both new visitors and longtime clients. It’s easy to navigate, simple to shop, and filled with helpful tools and content that establish trust and authority.
What SKINriched Had to Say: "Working with Joelle and the Dope Magic Co team was such an incredible experience from start to finish. From our very first conversation, they just got it. They took the time to really understand our brand, our goals, and the vibe we were going for and they brought that vision to life in a way that exceeded all expectations.
Joelle was so helpful, kind, and communicative throughout the entire process. We never felt rushed or out of the loop, and any question we had (big or small) was met with support and guidance. The team’s creativity, attention to detail, and technical skills are truly next-level. Our website not only looks beautiful, but it functions exactly how we hoped and we’ve already seen the impact it’s had on our business. We get compliments on it constantly!
If you're looking for a team that’s talented, easy to work with, and genuinely cares about your brand, we can’t recommend Dope Magic Co enough. So grateful we found them! :)"
This Is What We Do at Dope Magic Co
We build custom Shopify sites for estheticians, medspas, and salon owners ready to grow online. Our sites are tailored to your brand, services, and revenue goals and they’re built to scale.
We’re not just web designers. We’re strategic partners who understand your industry and build websites that work.
✨ Ready to stop guessing and start growing? Apply to work with us and let’s make some magic.
